City Nation Place’s Post

The role of the DMO has changed considerably. More and more, destination marketing organisations are looking to better serve their whole community, not just those in the tourism and hospitality industry. However, destinations need more tools at their disposal to deliver effectively against these new objectives, and it all starts by asking yourself a fundamental question: why do you want tourism? https://lnkd.in/eCNjnr2f The Travel Foundation's Ben Lynam shares learnings from a new global research project into what makes a visitor economy more or less sustainable, featuring insights from expert industry leaders: Thijs de Groot, NBTC Netherlands Board of Tourism & Conventions; Katarina Thorstensson, Göteborg & Co; Marta Domènech Tomàs, Agència Catalana de Turisme / Catalan Tourist Board; Bernadett Papp, European Tourism Futures Institute; and Calum Matthews, 4VI Group [formerly Tourism Vancouver Island] Dive in to discover how you can demonstrate the ways your visitor economy contributes to broader community goals and to secure your organisation a seat at the wider placemaking table: https://lnkd.in/eCNjnr2f #destinationmanagement #destinationmarketing #tourism #sustainability #sustainabletourism

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