The role of the DMO has changed considerably. More and more, destination marketing organisations are looking to better serve their whole community, not just those in the tourism and hospitality industry. However, destinations need more tools at their disposal to deliver effectively against these new objectives, and it all starts by asking yourself a fundamental question: why do you want tourism? https://lnkd.in/eCNjnr2f The Travel Foundation's Ben Lynam shares learnings from a new global research project into what makes a visitor economy more or less sustainable, featuring insights from expert industry leaders: Thijs de Groot, NBTC Netherlands Board of Tourism & Conventions; Katarina Thorstensson, Göteborg & Co; Marta Domènech Tomàs, Agència Catalana de Turisme / Catalan Tourist Board; Bernadett Papp, European Tourism Futures Institute; and Calum Matthews, 4VI Group [formerly Tourism Vancouver Island] Dive in to discover how you can demonstrate the ways your visitor economy contributes to broader community goals and to secure your organisation a seat at the wider placemaking table: https://lnkd.in/eCNjnr2f #destinationmanagement #destinationmarketing #tourism #sustainability #sustainabletourism
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Slow Tourism is here to stay! It's already one of the biggest trends in 2024 and will only grow over the next years as more and more travellers prioritise sustainability and authentic local experiences over mass tourism. The current anti mass tourism sentiment experienced in many destinations will only accelerate Slow Travel's growth! Ruuts.travel #SlowTravel #SustainableTravel #SustainableTourism #ResponsibleTravel #ResponsibleTourism #ImmersiveExperiences #LocalExperiences #LiveLikeALocal Katina Moldovan Thomas Bangert Iulia Bogza Stelian Bogza Mihai Dicianu Teodora Motorga Stelian Andrei Costache Carina Gabriela Stoica Dragos Stanca Ruuts.travel
The outdoor adventure sector is evolving rapidly, with sustainability now at the heart of travellers’ decisions. In fact, 74% of people prefer living like a local when travelling, and 80% believe in the importance of sustainable tourism. The rise of sustainable tourism means that our collective choices can make a real difference. By 2024, rural and nature-based tourism will be at the forefront of travel trends, driven by the demand for unique and eco-friendly experiences. Support local communities and make a lasting impact with every journey you take. 🌱 🌍 #Slowtravel #SustainableTourism #CommunityImpact #TravelIndustry #RVLife #RuutsTravel Thomas Bangert Katina Moldovan Iulia Bogza Stelian Bogza Mihai Dicianu Teodora Motorga Carina Gabriela Stoica
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🌎 How can the Travel & Tourism sector play its part in halting and reversing #NatureLoss by 2030? 🌱 The Travel & Tourism sector is intrinsically linked to #Nature, with more than 80% of the value of its goods and services dependent on nature’s resources and ecosystem. Similarly, conservation efforts, protected areas and local economies are fueled by Travel & Tourism revenue and the presence of visitors. This emphasizes the central role that the sector can play in the transition to a #NaturePositive future. To support this transition, sector-specific guidance outlines the priority actions businesses should take now to ensure the Travel & Tourism sector plays its part in halting and reversing nature loss by 2030. This guidance has been led by Animondial, with endorsement from World Travel & Tourism Council, the Sustainable Hospitality Alliance and UNWTO. 🔗 Read the guidance: https://bit.ly/45F0kJb
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There is an urgent need for businesses to integrate biodiversity safeguards through their direct & indirect operations to halt and reverse biodiversity loss. Find out how your business can minimise its nature-related risks. #biodiversity #nature #naturepositive #travelandtourism
🌎 How can the Travel & Tourism sector play its part in halting and reversing #NatureLoss by 2030? 🌱 The Travel & Tourism sector is intrinsically linked to #Nature, with more than 80% of the value of its goods and services dependent on nature’s resources and ecosystem. Similarly, conservation efforts, protected areas and local economies are fueled by Travel & Tourism revenue and the presence of visitors. This emphasizes the central role that the sector can play in the transition to a #NaturePositive future. To support this transition, sector-specific guidance outlines the priority actions businesses should take now to ensure the Travel & Tourism sector plays its part in halting and reversing nature loss by 2030. This guidance has been led by Animondial, with endorsement from World Travel & Tourism Council, the Sustainable Hospitality Alliance and UNWTO. 🔗 Read the guidance: https://bit.ly/45F0kJb
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🌍 The Rise of Sustainable Tourism: A New Era of Travel As we embrace responsible travel, here are some key facts about sustainable tourism: 1️⃣ 87% of global travelers want to travel sustainably 🌱 2️⃣ Eco-tourism market expected to reach $333.8 billion by 2027 📈 3️⃣ 68% of travelers intend to stay in eco-friendly accommodations 🏨 4️⃣ Carbon offsetting in travel has increased by 30% since 2019 🌳 5️⃣ 60% of travelers are willing to pay more for sustainable options 💰 Is your business adapting to meet these changing consumer preferences? Let's discuss strategies for integrating sustainability into the travel and hospitality sectors. #SustainableTourism #ResponsibleTravel #EcoTourism #TravelIndustry #Sustainability
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The travel and #tourism sector can have a significant impact on nature - new sector-specific guidance has been issued on the actions businesses should prioritise to transition to halt #BiodiversityLoss and transition to #NaturePositive. #ForNature #SustainableTourism #SustainableTravel #JoinTheEvolution
🌎 How can the Travel & Tourism sector play its part in halting and reversing #NatureLoss by 2030? 🌱 The Travel & Tourism sector is intrinsically linked to #Nature, with more than 80% of the value of its goods and services dependent on nature’s resources and ecosystem. Similarly, conservation efforts, protected areas and local economies are fueled by Travel & Tourism revenue and the presence of visitors. This emphasizes the central role that the sector can play in the transition to a #NaturePositive future. To support this transition, sector-specific guidance outlines the priority actions businesses should take now to ensure the Travel & Tourism sector plays its part in halting and reversing nature loss by 2030. This guidance has been led by Animondial, with endorsement from World Travel & Tourism Council, the Sustainable Hospitality Alliance and UNWTO. 🔗 Read the guidance: https://bit.ly/45F0kJb
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Today, on **World Tourism Day**, we recognize the transformative power of tourism in fostering cultural exchange, driving economic growth, and creating sustainable development opportunities. This year, the theme focuses on **"Tourism and Green Investments"**, a call to prioritize eco-friendly practices and ensure that tourism remains a catalyst for environmental protection and economic resilience. As we embrace responsible tourism, let's contribute to a future where travel enhances both the planet and its people.
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Sustainable Tourism: A new era of refined travel Sustainable tourism has evolved from a passing trend to a fundamental expectation for both travelers and the brands aiming to engage them. Increasingly, today’s discerning travelers seek experiences that honor local cultures, preserve natural environments, and contribute positively to the communities they visit. From hotels adopting eco-conscious construction practices to DMCs curating itineraries centered on sustainability, it is clear that integrating responsible practices not only enhances the traveler’s experience but also ensures the long-term vitality of the destinations. In an era where refined travel is synonymous with responsibility, it is imperative that we prioritize sustainability in every aspect of the journey. At Marketing Collection, we are proud to collaborate with partners who share this commitment to responsible travel. The future of travel is one that balances exclusivity with environmental and social stewardship. How are you integrating sustainability into your offerings? 🌍💚 #MarketingCollection #SustainableTourism #RefinedTravel #UniqueExperiences
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Venice plans to double its tourist entry fee. Let’s look at the reasons behind this bold move. The enchanting city, famous for its canals and history, receives more than 30 million tourists every year. To combat over-tourism, the city decided to charge day-trippers an entry fee of €5. Despite the fee, tourist numbers have not decreased, leading some to label the initiative a ‘failure’ in reducing crowds. The system generated €977,430 in its first 11 days but fell short of covering its €3 million setup cost. Now, Venice plans to double the entry fee to €10 and extend the chargeable days from 29 to up to 100 days annually. This will help better manage the tourist influx and generate more revenue. The city also aims to reposition itself as a high-end destination, encouraging quality tourism. Plans include limiting group sizes, banning loudspeakers for guides, capping hotel numbers and promoting luxury accommodations and exclusive cultural events. By shifting towards sustainable, high-end tourism, Venice hopes to preserve its cultural heritage. As your trusted partner in European travel, Europe Incoming stays up-to-date with the latest developments and helps your clients navigate these changes with ease. Get in touch with us today to curate personalized itineraries and follow us for more travel-related news. To read more: https://lnkd.in/dYQKUVQr To know more: 🌐 www.europeincoming.com 📞 (+44) 208 9945001 ✉️ sales@europeincoming.com #travel #Europe #studenttravel #travelingindustry #B2B #travelagent #europetravel #europetrip #europeantravel #sustainabletravel #touristlife #tourmanager #tourism #europetour #Venice #europetourism #europeanlifetsyle
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Why are you clearly marketing the position as nature positive World Tourism Organisation? Nature positive travel badging Organisations aligning under this position. It’s going to be green washing with legal changes coming. There seems to be a disconnect between sustainability silos. Commercial and marketing silos. Policy and results. Outcomes. The Sustainable Business silo needs to see this integrated. TLC Harmony noted. These reports are great and congratulations for getting together to write it. As a little aside, under the European greenwashing legislation can we still say Nature Positive in our strapline or labelling unless it has been evidenced clearly by quantitative science based data? The UK crackdown on greenwashing where fines of up to 10% of global turnover is also a warning about swinging about terms like nature positive, carbon neutral or eco-friendly. #world tourism organisation “Sustainability “Sustainable Tourism
Today, we presented our shared vision for the tourism sector, which, when well managed, can trigger positive impacts like no other economic activity. The "Nature Positive Travel & Tourism in Action" report offers fresh insights and inspiration. It represents the first collaborative effort of the unique global partnership between UN Tourism, World Travel & Tourism Council and Sustainable Hospitality Alliance on Nature Positive Tourism. I thank Sofía Gutiérrez, Claire Whitely, Anna Dacam, Helen Usher, Christopher Imbsen and Daniel Turner for their outstanding cooperation in authoring the report. Happy Earth Day! https://lnkd.in/dncQBeAp #EarthDay2024
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Adventure Tourism Continues Growth Surge.... A report in Travel And Tour World finds that, “As of 2022, the adventure tourism market was valued at $324.90 billion and is projected to soar to $1,947.5 billion by 2032, achieving a compound annual growth rate of 19.5% from 2023 to 2032.” It attributes the growth to “rising demand for sustainable travel options, a shift in consumer preferences toward experiential tourism, and the powerful impact of social media in highlighting lesser-known destinations.” Click here for the full report: https://lnkd.in/eBPv5QM5 #incentivetravel #experiences #rewards
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