Collage Group’s Post

Oh, this is so true! I love the statement, "Eighty percent of mothers in the U.S. purchase a gift for one or more other moms in their life." Even better, 36% are buying a gift for themselves while they're at it. Good going, ladies - we know how to shop wisely. P.S. don't forget those aunts out there, the "other mother." #directmarketing #targetmarketing

Gen Alpha is ready to spend — their parents’ money, that is. With 95% of parents saying that their child’s preferences influence purchase decisions for the family, it’s no wonder Gen Alpha is poised to fuel spending this holiday season. Read this article by WE’s Wendy Joong, SVP, Consumer, to find out what your brand can do to capture a spot in the 2024 holiday budget: https://bit.ly/3Uw5cO5 #GenerationAlpha #GenAlpha #WEAlphaIntelligence

Gen Alpha is set to redefine consumer behaviour and Australia is witnessing shifts that will shape retail trends and brand strategies for years to come. 🛍️ But why should brands pay attention? Explore more in Wendy Joong's piece and WE Communications latest Alpha Intelligence survey! #WeAreWE #GenerationAlpha #GenAlpha

Christmas is 10 weeks away! 🎄 (sorry)   It’s the perfect time to start planning those festive marketing campaigns...   Our Family Festive Play Book can help you tap into key holiday trends, from how kids influence brand discovery to cultural shifts impacting buying behaviour. Ensure your brand campaigns sleigh this season 🎁   Download the PlayBook now and craft campaigns that make a real impact this Christmas! 🎅✨ https://lnkd.in/eD_gSaWp ----------------------------------------------- Image description: A collage with four images: 1) Two kids using tablets, text reads "Kids are in control." 2) A girl with a smartphone, text reads "Clothes & culture matter." 3) A boy with headphones on a tablet, text reads "Let's play." 4) Two kids dressing up, text reads "Gender stereotypes.

As we enter another gift-giving season, consumers are seeking the ideal presents for their loved ones this Mother's and Father's Day. For advertisers, it's vital to employ timely and engaging formats to capture attention amidst the holiday rush. Read our blog to learn more ⬇️ https://lnkd.in/dyVtWi3f #mothersday #fathersday #digitaladvertising

🎄✨ Promotional Product Suppliers: Don’t Miss This Huge Opportunity! 🎁 Did you know that 36% of U.S. parents with children aged 10 or younger have an Elf on the Shelf in their home? That’s around 12.6 million households participating in this beloved holiday tradition! According to a 2020 YouGov survey, that's a massive untapped market. 📊 So, why are promotional product suppliers missing out? Imagine creating branded Elf on the Shelf kits for the 24 days of fun that the Elf visits. Every morning, families are looking for new ways to surprise their kids with creative Elf ideas. A kit with daily goodies—small gifts, activities, or notes—could be a game changer for families (and brands) alike! 🎅🎁 This year, my wife got one of these kits for our family, and my older kids have had an absolute blast! 🌟 The fun and excitement they have each morning is priceless—and this is exactly the kind of opportunity vendors in the promotional product industry should seize. 12.6 million households could use your help bringing even more joy to the season. It’s time to think outside the box and create something families will love year after year! 🎉 #ElfOnTheShelf #PromotionalProducts #HolidayMarketing #BrandingOpportunities #ChristmasFun #MarketingIdeas #ElfKit #AdcentivesWest

Want to understand the state of PLAY for kids this festive season? 🎁   Check out PrettyGreen’s new Family Festive Playbook report, uncovering kids' most coveted presents, where they are most influenced, and how brands can tailor their family marketing plans to lean into the latest trends 💡 Download your copy here: https://lnkd.in/e8_6fip7 #Insight #FamilyMarketing #KidsMarketing #MarketingTrends

To celebrate this year’s Nudgestock, we thought we’d highlight some of the key behavioural biases, and how they can impact our buying decisions. Each week across July, we’re sharing a selection of behavioural nuggets, to help make your marketing more human! For further reading, check out works by Rory Sutherland, Richard Shotton, Daniel Kahneman and Dr. Robert Cialdini.  📚 👓 #MilestoneCreative #BarnLife #BehaviouralBiasSeries #Nudgestock #Nudgestock2024

Why publish a Mother’s Day Gift Guide that recommends products from other businesses? Our guide isn't just a few gift ideas from my businesses; it’s pretty epic with 100’s suggestions that cater to every budget and type of mum out there. We want it actually to be worth reading and hopefully helpful. By featuring other small businesses and recommending items from friends' and colleagues' stores, as well as big businesses in our guide, we’re not only giving them a backlink but also diversifying our offerings and spreading a bit of love, helping a sense of community and support. Plus, when they share our guide with their followers, it opens up a whole new avenue of exposure for us. Because the guide is published as a blog post,  every view drives traffic straight to our website, putting them into our retargeting strategy and keeping Desiderate at the top of potential shoppers' minds. We might not have the same clout and can’t rank as high as big players like David Jones, Kmart or Target, but we rank well for 17 relevant search terms. If you have a Mother’s Day Gift idea that you’d like me to feature, please let me know below and I’ll add it if possible. https://lnkd.in/gxnF_pP8

#WednesdayWisdom This back-to-school season, brands are navigating through financial turbulence, making capturing attention with fresh, relatable strategies crucial. As spending tightens, marketers like Amazon and JCPenney are focusing on value, while others like American Eagle are tapping into the power of Gen Z and inclusive messaging. With kids influencing parents' purchasing decisions more than ever, connecting with the entire family could be the key to success. #BackToSchool #MarketingTrends