🎸 Thank you, The TV of Tomorrow Show NYC 2024! 🎸 Yesterday, Comscore rocked the house at the iconic Hard Rock Cafe in Times Square for three engaging sessions at The TV of Tomorrow Show (TVOT) conference. David Algranati, Chief Innovation Officer, and Michael Vinson, Chief Research Officer, joined other industry leaders from CBS, datafuelX, iSpot.tv, Kantar, KnotSimpler, Inc., Nielsen, and RMT. As they harmonized on the future of media measurement, on the playlist were AI innovation, Virtual IDs for video audiences, and optimization for better business outcomes. #TVOT2024 #MediaMeasurement #Innovation #AudienceInsights #Comscore
