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🎅✨ The Coca-Cola Company’s “Secret Santa” spot is serving up holiday nostalgia—and crushing creative impact KPIs in the process. Ranked the #3 holiday ad of 2024 for Likeability by iSpot Creative Assessment, here’s a look at the standout results from the 1:20 creative: 💰 Purchase intent +21% above category norm 🎯 90% unaided brand recall (+20% above norm) 🌟 90th percentile for Likeability, Watchability and Attention among soda ads Hats off to Manuel "Manolo" Arroyo and the team at Coca-Cola for crafting a holiday ad that’s both heartwarming and high-performing! #HolidayMagic #CocaCola #SecretSanta #FestiveCampaign #HeartfeltStorytelling #CreativeImpact

SharkNinja’s recent “Ninja the Holidays” ad featuring David Beckham exceeded creative impact KPIs just in time for the holiday rush. ✨ Check out a few of the impressive results behind the 30-second creative: 🎯 85% unaided brand recall (+11 pts over small appliance norm) 🛍️ 61% purchase intent (+13 pts above industry norm) ❤️ Strong consumer sentiment around the convenience-focused message 👏 Congrats to Adam Petrick and the team at SharkNinja for delivering a festive campaign that’s both memorable and impactful! #holidaycampaign #sharkninja

💊🏀 Pharma brands are doubling down on sports, with TV ad spending skyrocketing to $753M so far this year—double last year’s $371M. But it’s not just about big TV buys. The rise of athlete influencers and the strategic use of CTV and digital platforms are reshaping how pharma connects with consumers. By combining traditional sports sponsorships with modern storytelling techniques, brands are staying relevant and making their message resonate. See how 👉 https://lnkd.in/gKCRU2GW

🚗💨 Auto brands hit the gas on TV ad spend in October with an estimated $399.1 million spent on national TV—up 28.9% from last year. Leading the charge: Honda ($47.2M), Ford Motor Company ($37.9M), Jeep ($36.9M), Hyundai Motor Company (현대자동차) ($33.6M), and Chevrolet ($29M). For more insights into October's auto advertising trends, check out our feature on MediaPost 👉 https://lnkd.in/gWdQiF7c

How do you stand out when incumbent competition has deeper pockets and stronger loyalty? Challenger brands like Liquid Death, Dollar Shave Club and Coinbase broke through with bold creative strategies. See what worked 👉 https://lnkd.in/gqnxC9jP In Part II of our latest series, we uncover how ambitious brands: 💡 Solve pain points legacy players miss—Chime’s ad ranks in the top 5% of all banking ads for delivering clear, compelling consumer information. 🌍 Make industries more accessible—Rent The Runway’s “Buy Nothing, Wear It All” drove nearly 2 in 3 viewers to consider trying the service. 💥 Deliver jaw-dropping ads that demand attention—Liquid Death polarizes, yet captures attention like no other.

Two groundbreaking events, one common thread: transparent video ad measurement across creative, audience and outcomes 🔍📊 At iSpot, we're helping brands like Ancestry, CDW and BISSELL Homecare, Inc. optimize ad investments in an ever-changing media landscape. Check out the blog to explore key measurement takeaways and how you can implement these strategies in your own campaigns. https://lnkd.in/gc7QwMSr

Curious about the complexities of measuring diverse video channels? Join Denise Bercovitch, iSpot's VP of Data Science, on Dec. 5 as she unpacks newly launched research with IAB in the webinar The Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics. Register now! https://lnkd.in/gSSHT4K6

🍗 Shake Shack’s latest ad, "Chicken Shack: Worth It," serves up crave-worthy storytelling that hits all the right notes. Take a look at the Creative Assessment metrics for the 30-second spot: https://lnkd.in/gpbJqCf8 Quick highlights: 🥇 Top 1% in Watchability among QSR 💸 75% positive purchase intent (+9 points above norm) ⭐️ 90th percentile for Likability, Attention, and Change within QSR

Challenger brands are taking bold steps to disrupt markets dominated by giants. In Part I of our latest blog, see how these ambitious players stand out—like Bombas blending purpose with quality, or Lucid Motors redefining luxury EVs. Discover the messaging and creative approaches standing out in crowded markets 👉 https://lnkd.in/gc9urW5D

The holidays are fast approaching—and with 53.9 million fans tuning into NFL games last Thanksgiving Day, brands have a golden opportunity to reach highly engaged audiences heading into the busiest shopping season of the year. Get key insights into avid NFL fans' purchasing habits 👉 https://lnkd.in/geE3DdS7 NFL fans aren’t just watching; they’re ready to buy. Here’s what brands need to know: 🚗 Big purchases on the horizon: Over 72% of avid NFL viewers are in the market for a new car. 🛍️ Digital shopping spike: Nearly 75% of avid fans shop online. 🔑 Loyalty over discounts: Nearly 57% of fans stick with brands they trust.