Curious Insights’ Post

🌟 "Curiosity is the spark behind every great idea. The future belongs to the curious." In a constantly evolving world, curiosity drives innovation and discovery. It fuels our desire to explore, learn, and grow. At Curious Insights, we believe that curiosity is not just a trait but a powerful tool that can transform how we approach challenges and opportunities. Curious Insights is not just about insights, it's about fostering curiosity. We are dedicated to helping organizations inject curiosity into their survey design to uncover deeper insights, understand their audiences better, and make more informed decisions. With our expertise, you can be confident in your journey towards curiosity-driven data collection. Let’s embrace curiosity and shape a future with groundbreaking ideas and endless possibilities! Reach out at curious-insights.com to learn more. #Curiosity #Innovation #MarketResearch #FutureOfBusiness #CuriousInsights #Quantitativeresearch #Qualitativeresearch Manish Bahl

The faster our world moves, the more companies sprint to chase trends. But here's the paradox I keep seeing: this "speed first" approach usually means wasted time and resources. It's tempting to jump on trending messaging or rely purely on past data. It feels safe. It feels quick. But what if we flipped the script? Instead of chasing trends, understand the psychology behind them: - Why is your audience responding the way they do? - What life stage are they in? - What's really driving their decisions? What is their motivation? It's like the difference between following a map and knowing the terrain. Past data shows where others have gone. Psychology shows where your audience is heading next. Yes, we're in a fast-paced economy. But the brands taking a moment to be intentional - understanding psychology first, then validating with data - are the ones building sustainable momentum. Speed is important, but intentionality is irreplaceable. Are you following the map, or do you understand the terrain? -- #Marketing #Strategy #BrandPsychology #BusinessStrategy

The fascinating world of consumer insights involves the ability to break down multi-market perceptions and preferences. The ability to pull together thematic learnings which ultimately helps guide the creative process for further pack development is equally exciting. It's always a rewarding feeling being able to collaborate with global brands to drive change. Take a listen below to learn more about one of the many projects that I've enjoyed working on 😉 #ConsumerInsights #Research #MarketResearch #qualitative #Data

Deep work is the foundation of exceptional strategy and compelling campaigns... True deep work delves into the complete context of our consumers' lives—the ever-evolving market dynamics, their pain points and desires, the choices and opportunities they face, and the paths to their personal fulfillment. This is the work that reveals underserved needs and uncovers previously unrecognized desires. It paves the way to embed brand value and cultivate a belief system in the minds of consumers. When you embrace deep work, you identify opportunities to seamlessly integrating your brand into the fabric of your consumers' lives. This is the essence of a truly impactful and enduring strategy. I love this pic of the team deep in discussion, mapping out strategies on a whiteboard, analyzing insights, and identifying key opportunities for meaningful connections. Deep work is in our DNA. #DeepWork #ConsumerInsight #BrandStrategy #MeaningfulConnections #BrandHrtEvolution

Hi Everyone! 👋 Every journey has its turning points, and mine began with a love for understanding people. As a Psychology graduate, I’ve always been fascinated by what drives human behavior. This curiosity led me to explore the world of marketing, a field where understanding people is at the heart of every impactful strategy. Over the past two years, I’ve gained valuable marketing experience, from creating campaigns to connecting with audiences. But I wanted to take things a step further. By completing a Data Science course, I’ve learned how to turn raw numbers into meaningful insights, blending creativity with analytics to drive results. Now, I’m on a mission to combine my psychology roots, marketing expertise, and data-driven approach to craft strategies that truly resonate. I’d love to connect with fellow professionals, share insights, and explore opportunities to grow and collaborate. Let’s create something meaningful together! #MarketingJourney #PsychologyInBusiness #DataScienceInMarketing

🚀 The Power of First Impressions 🚀 In "Blink: The Power of Thinking Without Thinking," Malcolm Gladwell explores the fascinating science behind snap judgments and first impressions. 🌟 As a market researcher, I've spent over 10,000 hours directly observing shopper behavior and decision-making processes in the context of when those decisions are being made. Gladwell's insights into how we can harness the power of rapid cognition are both intriguing and incredibly relevant to our work at VOLK Strategy. Key Takeaways: Thin-Slicing: Our ability to gauge what's really important from a very narrow period of experience. Adaptive Unconscious: The part of our brain that leaps to conclusions without us knowing why. Trusting Instincts: Learning to trust our gut feelings, especially in high-stakes environments. Understanding these concepts helps us predict consumer behavior more accurately and create strategies that resonate on a deeper, almost instinctual level. 🧠💡 At VOLK Strategy, we integrate these principles to refine our research methods, ensuring we capture the subtle nuances that drive consumer choices. This allows us to deliver insights that not only inform but also inspire strategic decisions for our clients. 📈 We are a step ahead of traditional market research. If you would like to connect - let's discuss how VOLK can help your company take its insights to the next level👇 #MarketResearch #ConsumerBehavior #Blink #MalcolmGladwell #VOLKStrategy #BusinessInsights #StrategicThinking

JULY IS DEEP QUAL MONTH!!! Ha ha, well, it should be! Deep qualitative research is not just a "nice to have" these days. Brands feel extreme pressure to perform and with the overwhelming amount of data companies try to process every day, it's shocking how little time is spent on deep engagement with consumers. And I'm not talking about AI-driven, synthetic focus groups (I can't believe I just wrote that). That tech is not even close to being ready. It's about gaining a deep, meaningful understanding of what it's like to walk a mile in your consumer's shoes. This behavioral knowledge can have all sorts of quantifiable outcomes for your business. Realigning and updating consumer learning with all your brand stakeholders should be one of the most important things you do as a leader. And our tools are perfect for that. We are experts at: 1) Identifying and engaging your precise customer (or potential customer) 2) Creating the conditions to uncover the unexpected or overlooked (this is so important...we don't just illuminate, we investigate). 3) Analyzing what we capture utilizing disciplines we learned while partnering with some of our industry's most highly recognized planners, strategists, and futurists (we've been doing this for decades). 4) Producing engaging, sharable content for socialization with all brand shareholders– from the C-Suite to the creatives, we make stuff that people within your organization want to share. If you are interested in getting the Lowdown, please reach out. Have a great 4th of July, everybody.

Insight of the Day: The Power of Diverse Perspectives in Marketing Research Just read a fascinating piece on how wearing different "hats" in market research can lead to breakthrough insights. Key takeaways: 1. Reality is shaped by individual perceptions 2. Researchers must adopt multiple roles: devil's advocate, contextual observer, qual/quant analyst, and storyteller 3. Contrasts and tensions in data tell the most compelling stories 4. Empathy-driven research leads to truly consumer-centric products As a programmer, I'm curious: How do you ensure diverse perspectives in your work? What's your go-to "hat" for uncovering hidden insights? #MarketResearch #ConsumerInsights #Innovation

I used to watch this show "Mythbusters", two guys who would test the validity of various myths with rigorous methods. They should have done an episode on some of these market research myths: Myth: "𝗪𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁...𝘄𝗲 𝗮𝘀𝗸𝗲𝗱 𝘁𝗵𝗲𝗺 𝗶𝗻 𝗮 𝘀𝘂𝗿𝘃𝗲𝘆" Fact: Surveys are great for certain things, but sometimes when you're trying to learn more about past or future behavior, the output can be garbage. This is where real-time behavioral research can be helpful. Myth: "𝗦𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 - 𝗻𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗼 𝗮𝗻𝘆𝗺𝗼𝗿𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵" Fact: This one can turn into a slippery slope, fast. Brands don't remain successful by constantly doing the same thing, research helps them continually evolve. And think about the mess you'll be in if when revenue starts to head south, you're just beginning your new research plan from scratch. Myth: "𝗪𝗲 𝗼𝗻𝗹𝘆 𝗻𝗲𝗲𝗱 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵...𝗾𝘂𝗮𝗹 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗻𝗶𝗰𝗲-𝘁𝗼-𝗵𝗮𝘃𝗲" Fact: Them's fightin' words! Seriously, qual is a critical component that can uncover insightful depth way beyond what quant is capable of. In a lot of cases, I prefer at least a hybrid approach. If you like this kind of content: ➕Follow me Brian Monschein 🔔Ring my bell ♻ Share with your network #research #storytelling #marketresearch

People don't tell the truth about what they really feel and think, easily or in a hurry. It takes time, trust and mutual sharing. This is why it is difficult for research to get it right most of the time. What makes for the right research and correct insights? 3 good rules to follow: 1. Right method: We use qualitative research to understand the deeper feelings and motivations behind actions. Quantitative is used to validate insights from qualitative research. Its larger sample size also provides confidence for strategic bets. Both kinds of researches need smart and right sampling. 2. Right people: You can get by with junior researchers in the field for routine testing and brand health checks. But for deep, breakthrough insights that shape business and brand strategy, senior seasoned researchers on the field are crucial. 3. Right time: Sometimes, a quick survey is all you need to get started. But for high-stakes decisions, taking the time for in-depth research pays off considerably. Insights from deep immersive research age well and provide a strong foundation for long-term success. High quality research can't be only transactional. Nothing worth doing is! Want to plan your research? DM me to get started #marketresearch #customerinsights #strategicresearch