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One thing you have to know about employee advocacy... It absolutely is: ✔️ Creating a supportive environment for engaged employees to build their personal brand and become employee influencers. It absolutely isn't: 🚫 Forcing every employee to share company content. #EmployeeAdvocacy #EmployerBranding #DigitalMarketing #SocialSelling

Employee advocacy is a vital part of Employer Branding and Digital Marketing today But what exactly does it entail? Simply put, it's about empowering your engaged team members to become employee influencers by promoting thought leadership in a safe space It's not about pressuring everyone in your company to share company content Instead, it's about allowing your team members to be authentic and speak their truth #EmployeeAdvocacy #EmployerBranding #DigitalMarketing

Amidst the flood of marketing trend reports… This one stands out to me for one reason. Not only is this one of my favourite employee advocacy quotes from Beth Saint, CMO at Schroders. But for the first time (that I can remember), employee advocacy has claimed the top spot in an influencer marketing trends report. Why is this such a big deal? Traditionally, the industry spotlight has been on external influencers, while internal influence has been an afterthought. It's great to see the industry fully recognizing and backing the power of internal voices for driving impactful change. When your team is passionate about your brand, their advocacy can transform your company's reputation from the inside out. From boosting brand awareness to enhancing your employer brand, employee advocacy is the no-brainer strategy for 2024 and beyond. I'll drop the link to the full Ogilvy report in the comments 👇 Great work Rahul Titus, John Harding-Easson, Ansley W.., Imogen Coles, James Baldwin, Brenda Ho, Sam Johnson and Julianna Richter. #EmployeeAdvocacy #InfluencerMarketing #SocialMedia #EmployerBrand

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding

One thing you have to know about employee advocacy... It absolutely is: ✔️ Creating a supportive environment for engaged employees to build their personal brand and become employee influencers. It absolutely isn't: 🚫 Forcing every employee to share company content. #EmployeeAdvocacy #EmployerBranding #DigitalMarketing #SocialSelling

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding

The Power of Brand Advocacy Programs Are you looking to build trust in your brand and foster genuine positivity among consumers? The key might lie in implementing a brand advocacy program. I want to share the following information with you: 👥 What is a Brand Advocacy Program? A brand advocacy program incentivizes consumers to speak positively about your brand. Rather than relying on traditional influencers, your advocates are your existing customers. 💡 Why is it Important? ☑ Massive Reach: On average, a brand advocate reaches 150 people every time they speak about your company. ☑ Organic Promotion: Leveraging your customer base for promotion leads to free publicity and increased positive sentiment around your brand. 🏆 How to Implement a Successful Program: ☑ Reward System: Decide how you'll reward customers for advocacy. ☑ Community Building: Foster a sense of community among your advocates. ☑ Personal Advocacy: Enable customers to personalize their advocacy efforts. ✨ Tips for Success: Tailor your content marketing efforts to resonate with your brand advocates. Encourage and leverage user-generated content to build a strong community of advocates. #brandadvocacy #InfluencerMarketing #DigitalMarketing

Ever Wondered How to Measure Brand Advocacy? Brand advocacy is a great way to spread positive vibes about your company, but how do you actually know if it’s working? In this carousel, Dasha, our Influencer Marketing & Product Director, shares a simple way to measure brand advocacy. Brand advocacy is like having your very own super fans who genuinely love your company and help spread the word. Imagine your biggest fans (or even your own team!) posting about your products or services on social media—it’s a great way to reach more people without breaking the bank on advertising. Swipe through to learn how to leverage & measure brand advocacy. #brandadvocacy #influencermarketing #influencermarketingagency

The key to effective advocacy campaigns is focusing on one specific action. Ory Rinat explains how simplifying the message leads to better results in influencer marketing. Learn more in this conversation with James Davis on 'Game Plan' episode 4, out today! Watch, listen, and subscribe: https://bit.ly/3LRzaaD