Cynthia Summers’ Post

Marketing done right 🔥 These donation boards, known as "SocialSwipe," allow you to donate with a simple swipe of your credit or debit card. The ingenious part is the animation created by these NGOs. Each time a donation is made, a video plays, making donors feel good about their contribution. #branding #marketing #advertising #commercial

Gather friends and family for a backyard BBQ that gives back! ☀️ Follow these steps to get started: 1️⃣ Pick a date, time and location, and set up your online fundraiser at cmtausa.org/startmyown 2️⃣ Promote your event through social media, email, flyers and word of mouth. 3️⃣ Serve up simple recipes and share why you're fundraising for CMTA. 4️⃣ Encourage guests to donate instead of bringing gifts or food. 5️⃣ Enjoy good food and community for a great cause! Questions? Comment below. #CMT #CMTAwareness #CharcotMarieTooth #CMTAFamily #CMTStrong

Would you spend $1 on dirty water? UNICEF installed vending machines in the streets of New York City offering dirty water. Why? To shock people into donating to combat the global water crisis and to raise awareness. Did it work? Over 7,500 people participated and donated by paying at least $1 to dispense the water. Genius marketing. Props to the UNICEF team and McCann for their innovative work on this campaign. 🔔 Follow Brendan Cox for more marketing content. 🔄 Share this post to spread the word with your network! #advertising #marketing #nyc #marketingtips

✨ Is your #nonprofitmarketing focused on building a pipeline of donors? Seems like a good use of time, right? ... Well, maybe. This is too often a premature move. Why? Fundraising content is produced without a strong brand to back it. Nobody will donate to an org that they do not trust, including you. Content is a great way of building that trust and your brand. ☑ Lead with a strong brand, and then donor pipeline/acquisition content. If you find yourself doing it the other way around, you'll end up in a death spiral of declining effectiveness.  

Influential Stars empowers creators to make a difference while enjoying unique rewards. As part of your campaign, you’ll receive a free Virgin Experience Day activity, which you’ll complete alongside one of your fans, selected at random through a fundraising meet-and-greet prize draw. You can earn commission on ticket sales or donate it to your chosen cause. With a 4-week window to maximise sales, you’ll promote your campaign online and offline while completing a memorable FIT List activity with a dedicated supporter. #CharitySupport #FITListChallenge #InfluencerImpact #MakeADifference #InfluentialStars #HelpLisa2HelpOthers #TheFITListChallenge

Remove the Y in your and the world will become beautiful and a safe paradise for human beings. It's our blood for our people. Donate blood, save lives. #BloodDonorDay #blooddonor🩸 #donateblood #blooddonation #SafeLife #blooddonatesafelife #donatingblood #donatingblood #digitalmarketing #branding #business #SocialMediaMarketing #BestDigitalMarketingAgency #Snapclick

You are failing both your donor and your organization when you are too soft with your ask in direct response mail or email. I know that's direct, but it needs to be. Your donors give because they love your cause and because they want to help someone. When you are too shy to ask, you're stealing an opportunity from them to make a difference - something they want to do. Your donor has a heart for the cause and you have a passion to do good work, let the two unite! We fall back on words like "support" and "help" when we should really say GIVE NOW or DONATE TODAY. Prospective donors don't understand the nuance. They don't want it either: be clear with them so they understand exactly what you're asking them to do. This advice applies only to direct marketing channels - one-on-one fundraising requires more nuance and relationship to understand how to ask appropriately. #fundraising

Fundraising is a two-way street. Marketing is a two-way street. Email is a two-way street. As a #nonprofit, you need to - provide value for your audience - inform them - educate them - encourage feedback and responses. When you don't do so, people get the feeling (rightfully so) that you don't care for them except when it comes to money. Then you'll treat them like cash cows which will not endear you to them. Wanna boost donor retention? Make people want to be connected to your organization. Provide them with content and activities that makes them want to stay engaged and helping your organization accomplish its mission.

New free resource just landed! This simple marketing plan template aims to save tiny teams a bit of time and help bring some consistency to their marketing activities. Get it below 💛

🎄Did you know that around 70% of people shop online for Christmas presents? With the festive season fast approaching, now’s the perfect time to get your PPC and shopping ads set up for maximum impact. Whether you're a retailer, a charity looking for donations, or simply want a boost for your business over the holidays, we can help you get noticed and drive results. 🎁 Let’s get your ads ready for the season! Get in touch to see how we can support your Christmas campaign. 🎅🏼