Digital Marketer Specialist | Social Media Management | Marketing Strategy | Online Campaign Management
Impact - Yes, that's what everyone wants to see: actual results. Spreading awareness about a product or anything else isn't always easy, but it's not impossible either if you know the right approach. And speaking of which, Gymshark has really impressed its audience with its creative approach! It's refreshing to see how they have thought outside the box and used innovative marketing techniques to convey a unique message. This campaign not only showcases their creativity but also brings visibility to the table. But here's a question: do visibility and awareness go hand in hand? Share your thoughts in the comments below!
There is always a boring way to do something and a far more interesting way to do it. Brands have been telling customers about their “sales” for decades. But rarely do they do it with creativity. Here’s what Gymshark did. They put up this giant billboard with a bunch of clothes and a hidden message. As and when people “shop-lifted” the clothes, the big message was revealed. On the ground, this may not result in big numbers. But when everyone starts talking about it online, like we are right now, the awareness increases exponentially. All because of some good ol’ creativity. #madovermarketing #advertisingandmarketing #outdoormarketing #creativity #advertising #marketing #gymshark #design #socialmedia #outdooradvertising #billboard #digitalmarketing
