Tshepo Mokono’s Post

There is always a boring way to do something and a far more interesting way to do it. Brands have been telling customers about their “sales” for decades. But rarely do they do it with creativity. Here’s what Gymshark did. They put up this giant billboard with a bunch of clothes and a hidden message. As and when people “shop-lifted” the clothes, the big message was revealed. On the ground, this may not result in big numbers. But when everyone starts talking about it online, like we are right now, the awareness increases exponentially. All because of some good ol’ creativity. #madovermarketing #advertisingandmarketing #outdoormarketing #creativity #advertising #marketing #gymshark #design #socialmedia #outdooradvertising #billboard #digitalmarketing

Impact - Yes, that's what everyone wants to see: actual results. Spreading awareness about a product or anything else isn't always easy, but it's not impossible either if you know the right approach. And speaking of which, Gymshark has really impressed its audience with its creative approach! It's refreshing to see how they have thought outside the box and used innovative marketing techniques to convey a unique message. This campaign not only showcases their creativity but also brings visibility to the table. But here's a question: do visibility and awareness go hand in hand? Share your thoughts in the comments below!

This kind of bold, out-of-the-box thinking is what sets some global brands apart. They manage to weave curiosity, humor, and engagement into their campaigns seamlessly, creating an experience that resonates beyond the initial interaction. The Indian advertising industry is still heavily results-driven, with a focus on driving immediate sales rather than building long-term brand equity through bold experiments. Ideas that don’t show a direct link to sales are often labeled as “fluff” or “risky.”

There is always a boring way to do something and a far more interesting way to do it. Brands have been telling customers about their “sales” for decades. But rarely do they do it with creativity. Here’s what Gymshark did. They put up this giant billboard with a bunch of clothes and a hidden message. As and when people “shop-lifted” the clothes, the big message was revealed. On the ground, this may not result in big numbers. But when everyone starts talking about it online, like we are right now, the awareness increases exponentially. All because of some good ol’ creativity. #madovermarketing #advertisingandmarketing #outdooradvertising #outdoormarketing #brands #creativity #design #gymshark #advertising #marketing #billboard

Gymshark just threw the rulebook out the window with a brilliant billboard campaign. They displayed a giant billboard with workout clothes seemingly up for grabs. As people "shoplifted" the clothes (which were strategically placed), a hidden message was gradually revealed. This interactive stunt may not have driven a ton of immediate sales, but it's sparking a conversation online. This buzz translates to massive brand awareness, proving the power of creativity in marketing. Gymshark reminds us that a little ingenuity can make all the difference. What do you think? #marketing #ecommerce #gymshark #retail

When you think of branded merch, it’s often about client giveaways—getting your brand noticed. But don’t forget, you and your team deserve to enjoy the perks too! 🎉 Branded items boost team spirit, spread brand awareness, and make perfect recognition gifts. Give your team the swag to proudly represent your brand! 📣 For more info, visit : thepenguy.com #thpenguy #garyaustin #promotional #items #brand #logo #halloween #explorepage #promotionalproduct #innovation #promotion #corporategifts #branding #marketing #custom #personalbranding #advertisement #promotion #employeegifts #promotionalproduct

Don't worry about your brand name, it doesn't matter. That is, before it's a brand. Did you know that Gymshark was one of those domain name company suggestions, like when you put in pizza(dot)com and it's like "how about meaty-zesty-za.io" Now, Gymshark is a billion dollar brand bought all over the planet. Or, take Crabtree & Evelyn: WTF is that? What a silly name. Except that it's not: it's a brand now. In fact, go down the list of names and logos of brands you love, and ask yourself: if this wasn't a brand, what would I think? I'm not saying to purposely come up with a dumb name, but rather that brands take on a perception of their own outside of just the name; that's what makes them brands. #brand #branding #marketing #brandmarketing #strategy

November has been packed with some truly standout social media campaigns🤳⚡️ This roundup highlights some of our top campaigns from the month - curious to know, which one is your favourite? Drop yours in the comments👇 #SocialMediaMarketing #DigitalCreativity #CampaignSpotlight #MarketingInspiration #ContentCreation

Did you see Gymshark's recent post?🤩😮 It's pure genius and is a huge testament to the creative, powerful minds behind Gymshark's marketing strategy. The Met Gala is a huge cultural moment, and even if you're not a fan of fashion (or celebs), I'm sure you'll have heard of it. Reactive marketing, like this, is so effective when done well.👏 It puts Gymshark at the forefront of a trending conversation and positions them as a brand that understands their target audience's interests.🙌 What are your thoughts on the post? Do you use reactive marketing in your strategies? #gymshark #metgala #reactivemarketing #socialmediamarketing

This Gymshark campaign is probably one of the best I've seen for a long time. ⚡️They were quick with it 🎨 They were creative (the poses were TOO accurate!) 💬 They received great engagement and got people talking 🎯 An amazing example of successful reactive marketing. #reactivemarketing #digitalmarketing