Deepak Kumar Mitra’s Post

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Sr Vice President - Etira Business

#influencermarketing is gaining traction. With the growth of social media, influencers have a lot of role to play as they influence the decision of consumers. The key thing is how to choose the right influencer for the brand and how subtly the message is conveyed to target groups. This is a strong trend also in small towns where internet penetration and consumer class using social media is exclusively growing. So now the question is - For #massmarket brands, is #influencermarketing is a right choice? - what is the company's adoption of #influencermarketing in at the organisation level. #marketing #rural #smalltown #digitalmarmeting

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