dentsu’s Post

Competition exists in the advertising industry and healthy competition can be beneficial. Eileen, Ooi Wei Ling, CEO, Omnicom Media Group Malaysia told MARKETING-INTERACTIVE that healthy competition is much needed in every industry as it pushes companies to continue elevating themselves. That said, Malaysia's ad industry faces similar challenges and leaders still choose to put aside their differences and collaborate to lift everyone up. Eileen, who is also the President of the Malaysian Digital Association, said this is evident in the various associations in the country, including MDA, the Media Specialists Association - Malaysia, and the 4As Malaysia. Read more here: https://lnkd.in/gewgWDwb #Advertising #Competition

Ramadan is a key period to form lasting connections with your audience in Indonesia. Discover ways to meet them where they are with insights from The Marketer’s Guide to Ramadan, Indonesia, 2024. Get the report: https://inmo.bi/3uPepHE   #Ramadan #DigitalMarketing #ConsumerTrends #insights #Indonesia

In the vibrant digital market of Indonesia, TikTok Live Selling reshaped how brands interact with consumers. A detailed analysis, conducted by Illuminate Asia in collaboration with Digital SEA, delves deep into this phenomenon, revealing that the success of live selling transcends traditional sales tactics. It's not merely about offering discounts or aggressive marketing; it's about the host's ability to engage, influence, and build a community that truly defines success. To read the full article or request a copy of the full report, please click: https://lnkd.in/g_Eg7pFR #illuminateasia #liveshopping #liveshoppingIndonesia #TikTokliveshoppingIndonesia

GroupM is strengthening its partnership with GrabAds, integrating geo-based insights into our platforms for data-driven media planning. Clients across Southeast Asia, including Indonesia, Malaysia, and Thailand, will benefit from more refined strategies to drive brand and business growth. Find out more:

In the digital advertising landscape, attention is more critical than ever. That’s why we’ve partnered with Dentsu Japan International Brands to conduct a study exploring the reality of attention in the Japanese market. Its findings show that Ogury creatives drive 2.5 times more attention than industry standards, translating to 38% higher brand recognition and 7.8% higher brand choice. In today’s attention-driven economy, there is a clear correlation between optimal attention and brand choice, with higher attention levels leading to greater brand uplift. Read the full study in ExchangeWire Japan: https://lnkd.in/eE2SMtnN #AdTech #DigitalAdvertising #AttentionEconomy

🚀 Attention is everything in digital advertising! Our latest study with Dentsu Japan shows how Ogury’s creatives stand out: ✨ 2.5x more attention per 1,000 impressions ✨ 46% higher brand recognition vs. social ads ✨ 18% better attention rates in the first 5 seconds Want to dive into the details? Check out the article to learn more! 😊 #AttentionEconomy #DigitalAdvertising #AdTech ENG version here: https://lnkd.in/gx6Q6CeA

Thrilled to share that Integral Ad Science has announced plans to expand into China to deliver advanced measurement solutions for global advertisers 🌎✨ This move will support IAS's long-term international expansion strategy, solving a key challenge for advertisers seeking comprehensive measurement coverage across all markets 🚀 More details in the BusinessToday Malaysia story: https://lnkd.in/gQDxdACV

📣 AVAILABLE NOW — Introducing the Attention Economy Dentsu Japan International Brands has launched a groundbreaking report, "Introducing the Attention Economy," based on cutting-edge eye-tracking data of ad viewing in Japan. This comprehensive study reveals how capturing attention can significantly boost brand recall, engagement, and choice. 📊 🚀 Discover how attention metrics like Active Attention, Passive Attention, and Non-Attention can transform your advertising strategies and drive better campaign performance. Don't miss out on these valuable insights tailored for the Japanese market! Download the report here: https://lnkd.in/er-nxk8w #AttentionEconomy #MarketingInsights #Advertising #DentsuJapan #DentsuAPAC

Singapore is redefining the boundaries of online advertising with its strategic embrace of technology and innovation. As one of Asia's technology hubs, Singapore leverages its world-class infrastructure to offer cutting-edge advertising solutions. Companies are implementing sophisticated data analytics to understand consumer behavior better, providing more targeted and effective marketing campaigns. This has allowed for increased global competitiveness and has attracted numerous international brands to explore Singapore's market insights. The constant push towards innovation has not only amplified local businesses' voices but has also made Singapore a significant influencer in global digital advertising trends. As we move forward, Singapore's role in shaping the future of online advertising looks more promising than ever. #TechSavvySingapore #AdRevolution #MarketLeader Visit us at www.sing-ads.com.sg

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Its solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim