dentsu’s Post

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Our solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

Competition exists in the advertising industry and healthy competition can be beneficial. Eileen, Ooi Wei Ling, CEO, Omnicom Media Group Malaysia told MARKETING-INTERACTIVE that healthy competition is much needed in every industry as it pushes companies to continue elevating themselves. That said, Malaysia's ad industry faces similar challenges and leaders still choose to put aside their differences and collaborate to lift everyone up. Eileen, who is also the President of the Malaysian Digital Association, said this is evident in the various associations in the country, including MDA, the Media Specialists Association - Malaysia, and the 4As Malaysia. Read more here: https://lnkd.in/gewgWDwb #Advertising #Competition

The attention economy is the future of advertising, yet, attention metrics in Southeast Asian advertising is lagging behind other markets, and at a major opportunity cost.    dentsu Indonesia's Faheem Afzal M. and Abbas E. tell us that by embracing attention metrics, brands can gain a competitive edge, unlock untapped potential and forge stronger connections with their audiences in the ever-evolving digital landscape of Southeast Asia.    Explore what’s at stake and how to chart the path forward in the full article first published on WARC: https://lnkd.in/g7HYiXv6   #dentsuSEA #attentioneconomy #advertising

👶 Have you heard? OMD Vietnam and Sanofi CHC have conceived a market-first partnership between Lactacyd Baby Wash and CoComelon producer, Moonbug Entertainment. The groundbreaking partnership and IP deal combines branded content, consumer product license, advertising on CoComelon’s media ecosystem, and points of sales. Campaign activations run across Vietnam, the Philippines, and Indonesia. Read more on Branding in Asia: https://lnkd.in/gcFFCU5Y #OneOMD #Content #ECommerce Heejoo Won Simon Barnett Uyên Nguyễn Diệp Julien Courant

GroupM is strengthening its partnership with GrabAds, integrating geo-based insights into our platforms for data-driven media planning. Clients across Southeast Asia, including Indonesia, Malaysia, and Thailand, will benefit from more refined strategies to drive brand and business growth. Find out more:

Every pitch is a growth opportunity for both the brand and the agency. For Vanitha Selva, Head of Carat Malaysia, transparency, professionalism, constructive feedback, and empathy will go a long way in ultimately meeting the evolving needs of brands. "I believe every party in the pitch process can improve the process better. The best feedback are from clients who take the time to explain their decision and adhere to a structured pitch process. They point out strengths, potential, and weaknesses, offering actionable insights in fine-tuning specific areas... [But] whether it is a win or a loss, it is part of the journey. Success is not just about winning; it is about challenging, learning and growing ourselves." She shares more with MARKETING-INTERACTIVE: https://lnkd.in/ggYfJkuP dentsu malaysia #dentsuSEA #dentsuSoutheastAsia

2024 is shaping up to be a benchmark year for Omnicom Media Group Indonesia 🇮🇩 . latest RECMA Indonesia 🇮🇩 report group ranking for Indonesia and key inputs for agencies in the market OMG Indonesia 🇮🇩 ranks #2 in the group evaluation +3pts versus the last report from March 2024 PHD 🇮🇩 PHD ranks #1 in evaluation with 18 pts, assessed with a High profile PHD ranks #1 in Vitality: #1 in activity growth over 3 years PHD ranks #2 in Structure: #2 in nbr big advertisers, #2 in local advertisers OMD 🇮🇩 OMD ranks #3 in evaluation with 15 pts, assessed with a High profile ->+2pts versus March 2024 OMD ranks #3 in Vitality: #4 in new biz balance, #4 in activity growth over 3 years OMD ranks #3 in Structure: #1 in nbr big advertisers, #4 in exposure Time to write the next chapter for OMG’s 🇮🇩 growth story together! #semangat #onwards&upwards #thebestisyettocome

🌟 Attention all digital marketers! 🌟 Craving some insights on boosting online orders? 🚀 Dive into this fascinating case study featuring KFC Malaysia! During Ramadan, they unleashed the power of a Meta Advantage Shopping Campaign on Facebook and Instagram. The result? A mouthwatering 94% surge in purchases! 😲 But wait, there's more! 📈 They slashed their cost per acquisition by a whopping 46%, saving big bucks while reaching a staggering 44% more audience than usual! Now, here's the real question for you: Could this strategy be your secret sauce for success? 🤔 Imagine the possibilities for your brand! 💡 Don't just take our word for it, dive in, and explore the potential! Could your brand be the next success story? Let's find out together! Drop a comment below and let's spark some digital magic! ✨💬 #DigitalMarketingMagic #CaseStudy #KFCMalaysia #RamadanCampaigns

#Competition can be healthy for an industry as it can act as a powerful driver of innovation and creativity. This may hold true for the #media, #PR and #creative industries in Malaysia, where agencies are motivated to outdo each other, push boundaries and come up with creative solutions to brand problems. According to Andrew Lee, CEO of 4As Malaysia, the creative industry in Malaysia is an "interesting mix of competition and camaraderie" where everyone competes fiercely but has mutual respect that underpin these interactions. That said, A+M spoke to media, PR and creative heads in Malaysia, including Christyna Fong, Ashvin Anamalai, syahriza badron and Nizwani Shahar, about how they perceive competition in Malaysia, their experiences in the thriving industry and how competition and #collaboration can mutually support each other. #HealthyCompetition

Cannes Lions 🦁 For those of us in the advertising world, Cannes Lions holds a special place—it's more than a festival, it's a symbol of creativity and excellence. Starting out in a small agency, I remember watching the best case selections from each festival, dreaming of creating something worthy of Cannes one day. However, the bittersweet reality is that many of these incredible commercials often end up forgotten in archives. Such is the fleeting nature of this art form—it shines brightly for a moment and then fades away. Here's a throwback to one of my favorite ads, the 2008 winning commercial. The Malaysian state oil company Petronas (the very same company that owns the famous twin towers in Kuala Lumpur) launched a social awareness campaign in 2008 through its foundation against racism for Malaysia’s National Day. The commercial "Tan Hong Ming in Love" was created by the Leo Burnett Kuala Lumpur agency and led by the late creative director Yasmin Ahmad. Yasmin came up with the idea for the spot and directed it herself, discovering a real childhood love story at a real school in Kuala Lumpur. The commercial, about a Malaysian boy's love for a Chinese girl, touches viewers with its sincerity and kindness—it’s very moving and even heartwarming, despite the fact that the issue of racism in Malaysia is not something we fully understand. I think it's a wonderful piece of work. What about you? What's your all-time favorite ad? Share in the comments below! #CannesLions #AdvertisingExcellence #CreativeInspiration #AdIndustry #MarketingMagic #CreativeDreams #AwardWinningAds #ThrowbackAds #CommercialArt #AdCampaigns #AdCreativity #AdvertisingLegends #MarketingStrategy