Omnicom Media Group Asia Pacific’s Post

The attention economy is the future of advertising, yet, attention metrics in Southeast Asian advertising is lagging behind other markets, and at a major opportunity cost.    dentsu Indonesia's Faheem Afzal M. and Abbas E. tell us that by embracing attention metrics, brands can gain a competitive edge, unlock untapped potential and forge stronger connections with their audiences in the ever-evolving digital landscape of Southeast Asia.    Explore what’s at stake and how to chart the path forward in the full article first published on WARC: https://lnkd.in/g7HYiXv6   #dentsuSEA #attentioneconomy #advertising

#Competition can be healthy for an industry as it can act as a powerful driver of innovation and creativity. This may hold true for the #media, #PR and #creative industries in Malaysia, where agencies are motivated to outdo each other, push boundaries and come up with creative solutions to brand problems. According to Andrew Lee, CEO of 4As Malaysia, the creative industry in Malaysia is an "interesting mix of competition and camaraderie" where everyone competes fiercely but has mutual respect that underpin these interactions. That said, A+M spoke to media, PR and creative heads in Malaysia, including Christyna Fong, Ashvin Anamalai, syahriza badron and Nizwani Shahar, about how they perceive competition in Malaysia, their experiences in the thriving industry and how competition and #collaboration can mutually support each other. #HealthyCompetition

In the world of advertising, sometimes campaigns push boundaries and spark conversations. We delve into 5 Singaporean ads that stirred controversy and captured public attention: 🇸🇬 Circles 🇸🇬 Abercrombie & Fitch Co. 🇸🇬 Samsung Electronics Singapore 🇸🇬 SAFRA National Service Association 🇸🇬 NCPG Singapore These ads offer valuable lessons on the impact and risks of provocative marketing. #ControversialAds #VideoMarketing #ClickInsights https://ow.ly/HvUZ50SBFVI

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Our solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Its solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

Brands belonging to large companies are running advertisements on website with content that violates the law in Vietnam: Head & Shoulders,... (#PG); Surf,... (#Unilever). ----------------- When using the iqiyi website, I noticed many ads from P&G brands such as Head & Shoulders,... and Unilever brands like Surf,... appear densely on most content. Advertising on a platform with content that does not comply with Vietnamese laws is highly inappropriate and can negatively affect the brand image of these companies in the Vietnamese market. Although it is unclear whether these advertisements appear on television programs that violate Decree No. 71/2022/ND-CP. I think businesses should still proactively check, monitor and regulate regulate advertising delivery to ensure compliance with legal regulations, while protecting consumer reputation and trust in the brand. Source img: #internet; #digital #marketing #news #vietnam

Brands belonging to large companies are running advertisements on website with content that violates the law in Vietnam: Head & Shoulders,... (#PG); Surf,... (#Unilever). ----------------- When using the iqiyi website, I noticed many ads from P&G brands such as Head & Shoulders,... and Unilever brands like Surf,... appear densely on most content. Advertising on a platform with content that does not comply with Vietnamese laws is highly inappropriate and can negatively affect the brand image of these companies in the Vietnamese market. Although it is unclear whether these advertisements appear on television programs that violate Decree No. 71/2022/ND-CP. I think businesses should still proactively check, monitor and regulate regulate advertising delivery to ensure compliance with legal regulations, while protecting consumer reputation and trust in the brand. Source img: #internet; #digital #marketing #news #vietnam #trends #innovation #digitalmarketing #creativity #socialmedia

Chinese New Year is fast approaching on January 21st. Only 91 days away. 2025 is the Year of the Snake. The countdown is on. Megafone Media is already helping many brands & their agency partners with both their Holiday and their Chinese New Year multicultural digital media marketing efforts. We'd love the opportunity to help you engage with your clients and customers. Media inventories are in high demand during this period so be proactive. Don't hesitate to reach out to #markwyeth or #chingchiu, to start developing your digital campaign efforts. #muliticultural #ethnicdigital #Chinesenewyear #mediamarketing #digitalmarketing #yearofthesnake #mediamarketing

Brands belonging to large companies are running advertisements on website with content that violates the law in Vietnam: Head & Shoulders (#PG); Surf (#Unilever). ----------------- When using the iqiyi website, I noticed many ads from P&G brands such as Head & Shoulders,... and Unilever brands like Surf,... appear densely on most content. Advertising on a platform with content that does not comply with Vietnamese laws is highly inappropriate and can negatively affect the brand image of these companies in the Vietnamese market. Although it is unclear whether these advertisements appear on television programs that violate Decree No. 71/2022/ND-CP. I think businesses should still proactively check, monitor and regulate regulate advertising delivery to ensure compliance with legal regulations, while protecting consumer reputation and trust in the brand. Source img: #internet; #digital #marketing #news #vietnam

Adapting to new media buying methods is a key challenge for OOH media owners in Indonesia. Learn how to stay competitive with integrated solutions and advanced technologies here >>https://rb.gy/a4pt7m #MediaBuying #Indonesia #AdTech #MarketingSolutions #MediaOwners