We are proud to share that International Alliance for Responsible Drinking (IARD) members have achieved a 98.2% full compliance with the Digital Guiding Principles (DGP), surpassing the 95% target set for 2024. These crucial measures ensure that global online marketing reaches only those above the legal purchase age, as part of our combined commitment to reduce underage drinking. By partnering together with digital leaders and platforms like Google and Meta, as an industry, we can drive meaningful change. There is more work ahead, and we remain committed to tackling harmful drinking and changing the way people drink – for the better. Find out more here: https://lnkd.in/eeFDZxhu Drink responsibly. DRINKiQ.com
Matthew Livsey
3mo
Impressive achievement!
RaKesh Singh
3mo
Well done
Sales & Marketing Strategist | FMCG | Healthcare | Trade Marketing | eCommerce | Retail & Modern Trade | Brand Growth | P&L Management | Consumer & Shopper Marketing | Business Development
3moDiageo Achieving 98.5% digital advancement compared to a 94% target is a remarkable milestone—congratulations to the team! However, shouldn't the goal ideally be 100%, ensuring maximum alignment across markets? Perhaps differing interpretations of LPA requirements in certain countries could be a factor worth exploring further. Continuous refinement will undoubtedly drive even greater impact.