Diageo

Earlier this month, Diageo’s Head of Luxury Advocacy, Claire Warner, sat down with Ben Branson, founder of Seedlip and co-founder of Æcorn Aperitifs, as part of our employee initiative to inspire and engage our people on responsible drinking. From the creation of Seedlip to the growing moderation movement, Ben shares his journey in creating innovative brands and his insights on the category. Moderation encompasses a range of behaviours and choices. Whether it's spacing your drinks with water and food, opting for an alcohol-free option, or choosing a single serve, you can still have a great celebration while moderating. Follow the link to watch the full chat: https://lnkd.in/eD_6xgm7 Don’t forget to check out our Inclusive Host Festive Guide for delicious cocktail recipes, including fantastic alcohol-free options! https://lnkd.in/ecB5WGrn #ResponsibleDrinking #AlcoholFree #Moderation #Diageo

We believe in empowering our people to create real impact. For Marsha, leading our Supplier Diversity Programme has been a journey of trust, innovation, and purpose. Watch as she shares how leading this programme across North America has not only supported the diverse businesses we work with, but fuelled her personal sense of pride along the way. Explore roles today - diageo.com/careers #LifeAtDiageo #DiageoCareers #SupplierDiversity Drink responsibly. DRINKiQ.com.

We’re so excited to announce the launch of our second edition of our global partnership lab, Fusion by Diageo 🎉 The 11-week equity-free programme is designed for growth-stage companies looking to co-create innovative concepts and digital products that Diageo can help scale in market. This year we'll be focusing on ‘Reimagining the Consumer Experience’. As social conventions shift and the world continues to evolve, we want to explore how the latest technology can redefine some of life’s core experiences. You can find out more and apply via our website: https://lnkd.in/eZRhjJt6 #FusionbyDiageo #Accelerator #Startups #Innovation #Partnerships

🥃A New Icon in the UK Whisky Scene! 🥃   I'm thrilled that Godawan Artisanal Indian Single Malt, Diageo India’s most awarded Single Malt, has made its anticipated debut in the United Kingdom.   With an incredible 70 awards across the world, including the prestigious ‘Single Malt Whisky of the Year’ at the 2024 London Spirits Competition, Godawan is a gem in our portfolio and truly embodies Indian craft exceptionalism.   What makes this brand so special is that it is also rooted in conservation and sustainability. Godawan is making a long-standing contribution to the conservation of The Great Indian Bustard bird, a majestic bird that is now on the UN Red List of Endangered species. The bird symbolizes Godawan’s legacy, heritage, and home, and reflects how the brand is blending luxury with purpose.   Now available across London, I’m so excited to establish this champion of Indian craftsmanship at the heart of GB celebrations. Cheers!   #malt #whisky #luxury

At Diageo, we serve millions of people with our products and experiences and we want everyone to feel included. Today we're celebrating some of our work that supports people with disabilities, whether it’s as an employer, a partner, or through our iconic brands, to mark International Day of Persons with Disabilities. 📣 Hear from members of PRISM and We Are All Able, two of our Business and Employee Resource Groups, as they share their stories and see some of our brand activity in action here: https://lnkd.in/eNasi6Ku Keith Allen Jas Tawana 🟣 And we’ve turned purple! From Ireland to Australia, over 25 of our sites around the world joined the #PurpleLightUp movement to raise awareness of this important day. Check out Johnnie Walker Princes Street below and others in the feature. Drink responsibly. DRINKiQ.com #IDPD #IDPD2024

✨ Embrace the Magic of Moderation this season with our Inclusive Host Festive Guide ✨ The Magic of Moderation, our global responsible drinking campaign, is celebrating its second year with brand new festive content and the launch of our Inclusive Host Festive Guide. The Inclusive Host Festive Guide offers everything you need for hosting this season: tips on hosting responsibly, inclusive recipes, stocking your home bar, and serving sensibly. At Diageo, we constantly consider trends and recognise that moderation is at the forefront of consumers’ minds. Our goal is to make moderation aspirational by encouraging consumers to drink better, not more and enjoy our products responsibly. We are challenging outdated perceptions about responsible drinking and showing that you can still have a fantastic celebration while moderating. Find more information on Magic of Moderate Drinking and download The Inclusive Host Festive Guide here: https://lnkd.in/ecB5WGrn Drink Responsibly. DRINKiQ.com #MagicOfModeration #ResponsibleDrinking 

Fuel your passions. Grow your skills. Shape your future. At Diageo, we empower our people to lead with purpose and build careers that are as unique as they are. Take it from Catharina, whose incredible journey to leadership has been anything but ordinary. #LifeAtDiageo #DiageoCareers #CommercialCareers Drink responsibly. DRINKiQ.com.

Step into a day in the life of Shauna, based in our beautiful Glasgow office. From inspiring spaces to amazing team connections, see what fuels her passion and creativity every day. Our Talent Engagement team are central to the growth of our business through bringing in incredible people - could this be you? Explore roles today - diageo.com/careers #dayinthelife #LifeAtDiageo #DiageoCareers #supply #talentspecialist Drink responsibly. DRINKiQ.com

We are proud to share that International Alliance for Responsible Drinking (IARD) members have achieved a 98.2% full compliance with the Digital Guiding Principles (DGP), surpassing the 95% target set for 2024. These crucial measures ensure that global online marketing reaches only those above the legal purchase age, as part of our combined commitment to reduce underage drinking. By partnering together with digital leaders and platforms like Google and Meta, as an industry, we can drive meaningful change. There is more work ahead, and we remain committed to tackling harmful drinking and changing the way people drink – for the better. Find out more here: https://lnkd.in/eeFDZxhu Drink responsibly. DRINKiQ.com

#Smirnoff has announced a global partnership with Troye Sivan who will look to showcase the 'Go OFF' spirit to fans all around the world. As he takes on the new tongue-in-cheek role of 'Chief Vibes Officer', Troye will become ‘curator of immaculate vibes’ for Smirnoff, and the Go OFF activity will mark the next stage of Smirnoff's wider WE DO WE campaign. Go OFF is a call to arms to ditch to-do lists and dive into fun. Hear more from Troye himself ➡ https://lnkd.in/eymJF52r Drink responsibly. DRINKiQ.com