In Ovo

What do a barcode and an egg have in common? They both contain a 'secret code'. In the case of an egg, we call it a biomarker - and at In Ovo, we've discovered one that's making history. This unique biomarker enables us to determine the sex of an egg long before it hatches with high speed and accuracy. Curious about how this works and why it's such a breakthrough for the poultry industry? Read the full article here 👇 https://lnkd.in/epVhm5d4

People ask us a lot of questions on a daily basis, and this one is definitely in the top-3: "What happens to the male eggs after you separate them from the female eggs?" Long story short; they are not wasted, they're used for pet food. Once the male eggs are separated from the females, they are collected and picked up by one of our partners. The eggs are subjected to a spray drying technique (which is basically a giant hairdryer) to turn the inside of the eggs into fine, protein-rich powder. The powder is used as a supplement in high-quality pet food, giving some essential nutrients to the hairy friends we love most (assuming that’s your pet). The shells, on the other hand, aren't discarded either. They’re processed into pecking stones for chickens, which have two benefits. They supply calcium to the birds, crucial for their bone strength and the quality of their eggshells. Also, the birds enjoy pecking at it a lot, and it’s great for their maintaining beak health. Shortly said: calcium pecking stones = good stuff. To recap: the male eggs that are taken out of the hatching process are not wasted. They’re actually entering a new process themselves that creates a lot of value inside and outside of the poultry industry 🐣

Together with our partners we work hard on a world without male chick culling. Curious how it works?

After 11 remarkable years, In Ovo enters a new phase. Our founders, Wil Stutterheim and Wouter Bruins, have stepped down, leaving behind an extraordinary legacy of innovation and impact. In 2013, they started In Ovo with a bold mission that many thought impossible: to put an end to the practice of culling male chicks in the egg industry.    Today, we've not just created an amazing technology - we've prevented the culling of millions of chicks.   This is the end of an era, and a new beginning. We confidently look to the future. Under the leadership of CEO Anouk ter Laak and board chair Judith Batchelar OBE, we remain committed to our mission by growing In Ovo globally.    Wil and Wouter will continue to support our journey as shareholders, ensuring the continuity of our vision. We thank them for everything.

Why we use mass spectrometry for in ovo sexing? Because it's extremely accurate, very fast and cost-effective. Mass spectrometry finds our unique and patented biomarker, which shows if an egg is male or female. All within a second, and all we need is a tiny sample. Ella (our machine) can process thousands of eggs per our. And the best part is; the more eggs we test, the cheaper it gets! And it doesn't stop there. Mass spectrometry can detect multiple biomarkers, which will help future developments for both production efficiency and animal welfare. Want to know more? Please visit www.inovo.nl

Last chance today to catch up with our sales director Martin (who might be celebrating his 30 year anniversary at EuroTier). He will tell you all about our sample based technology that helps ending the culling of day old chicks.

To celebrate 40 years of funding research and innovation, the EU has compiled 40 amazing projects - and we're proud to say that In Ovo is one of them! Visit https://lnkd.in/eq_n6bGG to read all about In Ovo and other inspiring EU-funded projects that are driving innovation in industrial, health, transport, energy, environmental, food, digital, international, security and space sectors. You might even spot some Nobel Prize winners among the supported programs! 🏅

(Environmental) knowledge is bliss ✨   Turns out, people who know more about environmental issues are putting their money where their mouth is - literally!    According to a recent study by the University of Milan, food-related sustainability knowledge drives consumers’ food choices. More specifically for eggs, Italian consumers with higher eco-knowledge are more likely to pay extra for sustainable options. Free-range, organic, and locally produced eggs? Yes, please! 🥚   The research involved 996 consumers, suggesting that education around sustainability plays a key role in shaping food choices and how much people are willing to spend on it. Interestingly, the more informed the consumer, the higher the value they placed on environmental-friendly attributes. This demonstrates a clear link between understanding the impact of food production and being willing to support sustainable products.   At In Ovo, we believe in raising awareness to contribute to a positive shift and a better future of food production. What’s your go-to sustainable food choice?

What better to do on a Monday morning than to peek a bit into the future? 👀 Or more specifically: the future of eating animal proteins. With changing consumer diets, a rapidly expanding world population and a growing demand for animal proteins, it's safe to say that there's never a dull moment. Get familiair with the trends and influences in our latest article!

Happy World Egg Day! 🥚🌏 How could we not celebrate our favourite, most versatile food? Today, as every day, we are proud to be part of the innovation that makes a difference — not just for the egg industry but also for animal welfare and the environment. At In Ovo, we are working with the industry to transform the future of egg production. Through the Ella machine, our in-ovo sexing technology, we embrace change and contribute to a future without chick culling. There’s much to celebrate today and even more to look forward to!