Digiday’s Post

Appreciate the mention Digiday! My general advice here is prepare, but don't panic. Innovation is fast, but change can be slow (ahem, 🍪🍪🍪). No brand should be investing all their attention on one platform, so if you haven't diversified yet, now is a good time to start. Some other #TikTok considerations to chew on: 🍪 If you're on TikTok, stay on TikTok. There's no rush to leave or drastically change strategies. 🍪 Diversify your channels. Start testing the waters, you might be surprised at what you find on YouTube shorts and Instagram Reels. 🍪 Go where your audience is. And if you don't know where that is, follow the creators — they'll guide you. 🍪 It's not too late to TikTok. Miss the boat? If there's content working for you on Shorts or Reels, you'd be missing an opportunity not to cross-post while you can.

🚀 Case Study Spotlight: Invisible Creatives 🚀 Ever wondered how to break through Instagram’s ad restrictions and reach your target audience effectively? Our latest case study dives into the world of "grey targeting," showing how we promoted replicas on Instagram while navigating the platform’s policies. In this article, we share: ✅ The strategies we used to keep ads visible and engaging ✅ How to find creative workarounds within strict ad policies ✅ The results and lessons learned for promoting niche products online 👉 Ready to discover the strategies behind successful, restriction-free campaigns? Read the full story here https://lnkd.in/ePz373dr    #YugoTeam #MarketingCaseStudy #GreyTargeting #SocialMediaMarketing #InstagramAds #DigitalStrategy #InvisibleCreatives

Digital advertising spend in Australia reaches $13.5 billion as spend on influencer marketing increases by 15% We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.

Explore the latest trends and strategies in YouTube advertising for 2024 with insights from Erum Shaheen ☑! Discover how to maximize campaign effectiveness and ROI through evolving ad formats, AI-driven targeting, and influencer collaborations. Dive into the future of digital marketing and harness YouTube’s full potential for your brand's success. read more: https://lnkd.in/dYPixYhd #Advertising #Campaign #ROI #YoutubeAds #Marketing #Adtechtoday

Eighty-two percent of retailers stated they will increase advertising spend on Facebook if TikTok is banned, with both consumers and influencers believing that Facebook will be the dominant platform. However, only 28% of retailers have a contingency plan should TikTok be banned. I think retailers need to advertise and use influencers in the channels where they can find their target audience. Facebook is still alive and kicking, but not the main social media channel for Gen Z. #TikTok #Facebook #socialmediasearch #socialmediaadvertising #influencers #retailmarketing #ecommerce

Take your digital targeting to the next level. With this new program, you can easily log in to your account to set up your digital targeting campaign. With very low CPMs. Just log in, set your budget, select your region and audience, upload/request ads and you're done. Great way to quickly and easily promote time sensitive sales when you need that extra push. PM for more details.

https://lnkd.in/gpCcjpsU Influencers and social media once brought an air of authenticity, but consumer skepticism is rising. People don’t mind ads—they just don’t want to be misled. With concerns around over-targeting and privacy, trust is shifting back toward traditional channels. So while OLV and TikTok might dominate headlines, don’t underestimate the classics. With the right insights, context, and creative, tried-and-true channels can deliver. Sometimes, a well-executed ‘old-school’ strategy is exactly what your brand needs to stand out.

26% of marketers are planning to cut their X ad spend come 2025. Platform deregulations, RoI and lack of proper audience segmentation compared to Meta and LinkedIn are just among the many reasons for this. Read more on this...

Advertising has transformed over the past few decades. Today, it’s all about digital, with brands reaching their audiences through personalized social media ads, programmatic buying & influencer partnerships. Here's an article on key Advertising Stats: https://lnkd.in/dqjAGi8c

The landscape of Super Bowl advertising is evolving, with creators now joining celebrities in shaping memorable campaigns. Amanda Wood of KC client Hootsuite recently published a byline on ADWEEK to discuss how brands are using creators to authentically connect with audiences in this year’s Super Bowl. One example is CeraVe, which had a great lead-up to its Super Bowl ad. The skincare brand executed a well-defined teaser campaign that involved hundreds of creators on social media, sparking speculation about whether Michael Cera was behind CeraVe's creation. According to Hootsuite’s social listening data tool, Brandwatch, CeraVe received 3,710 mentions on X and 21% positive sentiment on social during the Super Bowl. This is just a glimpse of the influencers featured in this year's Super Bowl. Explore more about the ads from this year's game here: https://bit.ly/3uDSQtI #SuperBowlAds #CreatorsEconomy #Advertising