Digiday’s Post

Great insights here from David Coletti. As sports' influence on TV grows, granular understanding of audience behaviors like this are essential to both buyers, sellers and leagues. Well worth checking out this iSpot.tv study:

🏟️ A winning session at Advertising Week New York! 🏟️ Tara Gotch, EVP at Comscore, Inc., joined a powerful conversation on the massive reach opportunities in sports programming and how advertisers can navigate the challenges of platform fragmentation. Accurate measurement has never been more crucial with sports rights shifting and content spread across linear, digital, CTV, and social platforms. Tara shared key strategies for cross-platform measurement and highlighted the latest innovations that allow marketers to quantify their scale and impact across channels. 📺📱 #AWNY #SportsMedia #AudienceReach #CTV #CrossPlatformMeasurement #Comscore #BroadsheetClient

TV measurement company, iSpot.tv, has released the first in a series of data-driven research reports that highlight the need for more precise ad buying during live sports programming. Every Second Counts, authored by Dave Coletti, iSpot VP of Sports Insights and Strategy, examines the differences between the industry-standard Average Commercial Minute (ACM) measurement of ads vs exact-ad impression deliveries — and analyses the opportunities surrounding the latter. https://lnkd.in/ea9RiWrR

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗺𝘂𝗹𝘁𝗶-𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗱𝗲𝗮𝗹 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗡𝗕𝗔 𝗷𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲𝗱𝗶𝗮 𝗴𝗶𝗮𝗻𝘁𝘀? 👉🏽 Amazon, Disney, and NBC secured more than a decade's worth of NBA broadcast rights at the expense of TNT. 👉🏽 MoffettNathanson analysts expressed concerns about the deal's profitability for the winning media companies, given the hefty payouts to the NBA. 👉🏽 The deal raises questions about Warner Bros. Discovery's future, as it owns TNT, a longtime home of NBA games. 👉🏽 The three media companies are set to pay an aggregate average of $6.9 billion per season over the life of the new agreements. 👉🏽 The implications of the deal include potential impacts on the entertainment industry, cord-cutting, streaming profitability, and the WNBA. https://buff.ly/4d9WpbW

Pro Tip: If you're looking to catch the Team USA vs. URU game tonight and are a fellow cord-cutter like me, sign up for ViX, Inc. For just $5 a month. Enjoy targeted ads and Spanish commentary, but best of all, get access to the rest of the tournament for both the Euros and Copa America. The power of Connected Television gotta love it. If you're interested in more Pro Tips like this or curious about what #CTV targeted ads can do for you, follow me or comment CTV below!

Many entities -- from #local #TV giants like The E.W. Scripps Company and Gray Media, heads of major #national #networks and even the @NBA and @MLB are eyeing #local #sports #rights as part of their #streaming and/or #broadcast portfolios. Cable crisis could nationalize local sports https://ow.ly/8brI50TqAcb

Major news in the sports and entertainment world: a preliminary injunction granted by a SDNY court has blocked ESPN, Fox Corporation and Warner Bros. Discovery from launching their Venu Sports streaming platform - at least for now. Fubo initiated the suit, arguing that a joint venture of this scale among broadcasting giants would violate antitrust regulations and be anticompetitive for consumers. This outcome was foreseeable. When three of the largest media conglomerates attempt to combine sports offerings from 14 linear networks and bundle them with platforms like Disney+, Max, and Hulu, it's challenging to argue that sufficient competition exists in the sports streaming space. This ruling highlights the growing scrutiny on media consolidation in the streaming industry. As companies pursue joint ventures, they must be mindful of antitrust implications, which could force a reconsideration of strategies to ensure competitive market conditions are maintained.

Live #sports continues to be the only reliable TV ratings juggernaut, which is why I'm surprised Supponor sold to a PE consortium for "only" ~€/$100MM less than 24 hours after the National Basketball Association (NBA) announced a $76B rights deal. With the investments Amazon, Netflix, Comcast/Sky and Google/YouTube are putting into live sports (and Warner Bros. Discovery should - RIP Inside the NBA), $100MM is a drop in the bucket to bolster their #advertising and #personalization capabilities. Tailoring #ads integrated into live sports at the ZIP or ideally household level would be a game changer in improving marketing performance and ROI. I'm sure ad buyers and sellers would love deeper integration and personalization - but is this something viewers would want?

This is a little off topic from my usual posts, but it does involve💵 and one of my passions 🏈. The NFL's current $111 billion media rights deal could be up for renegotiation as soon as 2029, potentially reshaping the entire sports broadcasting landscape. This looming decision comes amidst a rapidly evolving media world. Streaming platforms are gaining ground, traditional TV is declining, and tech giants are entering the sports arena. By the time the NFL makes its choice, the industry could look drastically different. Industry expert Daniel Cohen cautions: "There's so much you can't predict even two years out, never mind six." Key factors include the fate of the pay TV bundle, streaming profitability, tech giants' deep pockets, and broadcast networks' reach. The NFL's decision between sticking with traditional broadcasters or pivoting to streaming giants won't just impact football - it could redefine sports media as we know it. As we watch this story unfold, one thing is clear: the future of sports broadcasting is anything but certain. I'm personally not a big fan of these changes. What's your take on the future of sports media rights? #SportsMedia #NFLFuture #BroadcastingTrends Source: https://lnkd.in/eVwSMZyJ

Premier League will move its in-house media operations business in-house for the first time in over 20 years. A decision was made last Friday following a league shareholder’s meeting, in which all clubs unanimously agreed to move its media operations in-house, resulting in the end of the Premier League and IMG’s partnership at the end of the 2025/26 season. https://lnkd.in/ejcwUkJk