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[UPDATE] Snapchat Simplifies it's Ad Objectives In a move aimed at driving better results, Snapchat has implemented a more streamlined Ad Objective setup process. Reducing the number of objective options from 12 to 5 will provide a better advertising experience and focus on meeting specific advertising goals. The new objectives are: 1️⃣ Awareness & Engagement 2️⃣ Traffic 3️⃣ Leads 4️⃣ App Promotion 5️⃣ Sales Find out more about each specific goal and what it means for advertisers via the announcement from Snapchat here ⬇️ https://lnkd.in/grMJ9sEx 📷 Snapchat for Business . . . #SMK #SocialMediaKnowledge #DigitalMarketing #SocialMediaMarketing #DigitalMarketingUpdates #Snapchat #SnapchatforBusiness

Snapchat is experimenting with placing Sponsored Snaps from brands in its Chat tab, marking the first time ads will appear in the app's most-used area. These sponsored messages will be visible as unread, sitting above your conversations until you act on them. However, they won't trigger push notifications, and viewing them is optional. This move highlights Snapchat's efforts to grow its digital advertising business as it aims to increase revenue and compete with larger rivals. #SnapchatUpdate #SponsoredSnaps #CheckItNow #DigitalAds #SocialMediaMarketing #TechNews #AdvertisingTrends

🚨 Snapchat is Changing the Ad Game! 🚨 Get ready for Sponsored Snaps—Snapchat's newest ad feature that brings branded messages straight to your chat threads, just like unread messages! 📥 This bold move gives brands direct access to the most-used part of the app, creating a unique opportunity to reach Snapchat’s 850 million monthly users in a more personal and engaging way. 📊✨ Marketers, how do you feel about this shift? Drop your thoughts below! 👇 #SnapchatAds #DigitalMarketing #SocialMediaStrategy #SponsoredSnaps #AdInnovation #MarketingTrends #ReachYourAudience #Advertising #BrandVisibility #MarketingOpportunities #DTCNewsletter

Seeking Snapchat Monetization Advice Hi everyone, I'm looking for some guidance on Snapchat monetization. About 6 weeks ago, I revived a neglected Snapchat account and have seen some great growth in the last 28 days. * Views: 2,239,434 (+12.6%) * Viewers: 1,086,029 (+23.0%) * Total View Time: 9,017 hours (+10.2%) * Favorites: 147,092 (+23.0%) * Followers: 8,195 (currently at 20.5k) * Shares: 31,992 (+36.7%) I'm eager to explore monetization options, but Snapchat's automated responses haven't been helpful. Unfortunately, their support site lacks specific information about monetization requirements. My Questions: * How do I get my Snapchat account monetized? * What are the requirements for monetization? * Are there any resources or best practices I should be aware of? Any insights or advice from those with Snapchat monetization experience would be greatly appreciated! #Snapchat #SocialMedia #Monetization #ContentCreation #DigitalMarketing #Verification

🚀✨ Snapchat's Latest Experiment: Sponsored Messages Ahead! ✨🚀 Snapchat is gearing up for an exciting change soon. Imagine seeing ads right next to your chat messages from friends! CEO Evan Spiegel shared that Snapchat is now experimenting with "Sponsored Snaps." These are ads from brands, and they will show up as unread messages in the main Chat tab. This way, they’ll grab your attention before messages from your friends do. In a memo shared on their website, Spiegel explained that these Sponsored Snaps appear without any push notifications, and it’s totally up to you whether or not to open them. It's still a mystery how easily one can dismiss these messages without viewing them, but it's clear that Snapchat is innovating how ads are shown on their most popular feature. Businesses can utilize this new ad placement to reach customers directly where they spend most of their time, paving the way for innovative and engaging marketing strategies. #MarketingInnovation #SnapchatAds #DigitalMarketing #BusinessGrowth 💼📲

🚀✨ Snapchat's Latest Experiment: Sponsored Messages Ahead! ✨🚀 Snapchat is gearing up for an exciting change soon. Imagine seeing ads right next to your chat messages from friends! CEO Evan Spiegel shared that Snapchat is now experimenting with "Sponsored Snaps." These are ads from brands, and they will show up as unread messages in the main Chat tab. This way, they’ll grab your attention before messages from your friends do. In a memo shared on their website, Spiegel explained that these Sponsored Snaps appear without any push notifications, and it’s totally up to you whether or not to open them. It's still a mystery how easily one can dismiss these messages without viewing them, but it's clear that Snapchat is innovating how ads are shown on their most popular feature. Businesses can utilize this new ad placement to reach customers directly where they spend most of their time, paving the way for innovative and engaging marketing strategies. #MarketingInnovation #SnapchatAds #DigitalMarketing #BusinessGrowth 💼📲

Snapchat's game-changing move to launch Spotlight, its very own TikTok competitor, has proven to be a winning strategy. With total watch time surpassing all expectations, it's clear that the app is taking the world by storm! In their latest report, Snap revealed that watch time on Spotlight has skyrocketed by over 125% year-over-year. This astounding growth is a testament to the platform's ability to captivate and engage its users. The competition may be fierce, but Snapchat is proving that it's not afraid to go head-to-head with TikTok. Snapchat's commitment to building more advanced ranking models has paid off, resulting in improved content engagement across the platform. With more and more users spending their valuable time watching Spotlight and creator Stories, it's evident that Snapchat has truly hit the sweet spot. But that's not all! In Q1 2024, Snapchat reached a staggering 422 million daily active users, marking an impressive increase of 39 million. This remarkable growth is a clear indication that Snapchat is not just a passing trend, but a force to be reckoned with in the social media landscape. #snapchatfilter #Spotlight #SocialMedia2024 #App #YouKnowWhat

Snapchat ads are underrated in these parts. It's unsaturated and also boasts high-intent buyers/consumers. Also if you’re in industries like Web 3 and betting you will understand the challenges of using conventional platforms like Meta to push your products. Snapchat provides more leniency. If your business can afford to test Snapchat advertising, this is your cue to do so

📱 Snapchat+ Reaches 11 Million Subscribers Snapchat’s subscription model, Snapchat+, only launched in 2022, and now boasts 11 million paying subscribers. But why? Snapchat+ focuses on enhancing user experience and their interactions with creators. Subscribers get access to 40+ exclusive features, including priority in story replies, boosting engagement and community growth. Outside of the subscription model, Snapchat continues to uplift creators and boost opportunities for them through partnerships with major sports leagues and programs like the 523 Creator Accelerator. Learn more about Snapchat's impressive strategy below 👇

Big update for brands marketing on Snapchat! 👻 Snapchat just rolled out Sponsored AR Filters, letting brands add a creative twist to Snaps after they're taken. This new ad format, crafted with Snap's Lens Web Builder, offers interactive features like countdowns and makeup try-ons, plus calls to action. 🎨 As Snap's US ad revenue growth lags behind rivals, these post-capture filters could spark fresh engagement and open AR advertising to more brands. With Snapchat's focus on fun and privacy, this move could help keep current advertisers hooked and attract those new to AR's potential. 🚀 #Snapchat #AugmentedReality #DigitalMarketing #SocialMediaAds #ARFilters #Innovation