Muhammad Mudassir’s Post

🚀✨ Snapchat's Latest Experiment: Sponsored Messages Ahead! ✨🚀 Snapchat is gearing up for an exciting change soon. Imagine seeing ads right next to your chat messages from friends! CEO Evan Spiegel shared that Snapchat is now experimenting with "Sponsored Snaps." These are ads from brands, and they will show up as unread messages in the main Chat tab. This way, they’ll grab your attention before messages from your friends do. In a memo shared on their website, Spiegel explained that these Sponsored Snaps appear without any push notifications, and it’s totally up to you whether or not to open them. It's still a mystery how easily one can dismiss these messages without viewing them, but it's clear that Snapchat is innovating how ads are shown on their most popular feature. Businesses can utilize this new ad placement to reach customers directly where they spend most of their time, paving the way for innovative and engaging marketing strategies. #MarketingInnovation #SnapchatAds #DigitalMarketing #BusinessGrowth 💼📲

Snapchat is experimenting with placing Sponsored Snaps from brands in its Chat tab, marking the first time ads will appear in the app's most-used area. These sponsored messages will be visible as unread, sitting above your conversations until you act on them. However, they won't trigger push notifications, and viewing them is optional. This move highlights Snapchat's efforts to grow its digital advertising business as it aims to increase revenue and compete with larger rivals. #SnapchatUpdate #SponsoredSnaps #CheckItNow #DigitalAds #SocialMediaMarketing #TechNews #AdvertisingTrends

Snapchat ads are underrated in these parts. It's unsaturated and also boasts high-intent buyers/consumers. Also if you’re in industries like Web 3 and betting you will understand the challenges of using conventional platforms like Meta to push your products. Snapchat provides more leniency. If your business can afford to test Snapchat advertising, this is your cue to do so

📱 Snapchat is stepping up its game in the advertising world. Snapchat is now introducing "Sponsored Snaps" in its Chat tab, and "Promoted Places" on Snap Map to enhance user experience while providing brands more visibility. 🚀 𝗞𝗲𝘆 𝗗𝗲𝘁𝗮𝗶𝗹𝘀: - 850 million users will start seeing ads in Chat, a first for Snapchat. - Disney is the launch partner for Sponsored Snaps. - McDonald's and Taco Bell are partnering for Promoted Places. Snap CEO Evan Spiegel hopes these moves will align with advertisers' needs and boost ROI. 💡 With Snapchat's user engagement growing but advertising lagging behind competitors, this strategic shift aims to close the gap. Will it work? Only time will tell! What are your thoughts on ads in social platforms? Are they a necessary evil or do they enhance user experience? Let's discuss! 💬 #Snapchat #SocialMedia #DigitalAdvertising #TechNews #Innovation #tech #news

Snapchat has launched a Unified Monetisation Program to boost revenue opportunities for creators. Starting February 1, 2025, eligible creators can earn through ads in both Stories and longer Spotlight videos. To qualify, creators must have at least 50,000 followers, post 25 times a month, and meet engagement criteria. The initiative reflects Snapchat’s ongoing commitment to support creators, offering more ways to earn as the platform continues to evolve. Read the full story with the link in Comments. #Advertising #Marketing #Snapchat

"We've never had a client ask for Snapchat marketing" We hear it all the time at HG Media Group - and it's the perfect segway into Snapchat 101. 👻 Listen - the Snapchat platform has transformed in the last 2 years with more creators and advertisers on the platform then ever before. There is a lack of knowledge surrounding Snapchat's capabilties when it comes to #influencermarketing - and many stigmas associated with it. My favorites are "it's just for 13 year olds", or "you can't see data on the platform". As an AOR or brand consultant educating yourself is KEY! Platforms are constantly changing, and allowing your clients to stay ahead of the curve is a must. 📈 As the first marketing agency that is Snapchat focused - we show you WHY Snapchat, the data around it, and so much more. Ever wondered how much more could you get on Snapchat, compared to activating on YouTube, TikTok or Instagram? What the ad recall is like? How to even activate? etc. We are always happy to help you explore this blue ~untapped~ ocean. Snapchat is just getting started 🌊

It’s here! 🤩 Fospha's Ultimate Snapchat Playbook is live—and it features expert insights from New Engen’s Laine Crowder and DJ Sutton. 👻 What’s inside: 📊 Why Snapchat’s potential is still untapped—and how to measure its real value 🎯 Key steps to launch campaigns effectively 🔄 Proven strategies to scale efficiently while keeping CAC low 🎨 How to craft Snapchat-native creatives that drive results 📈 Why a full-funnel approach is essential for long-term success 👉 Here’s what our in-house experts had to say about unlocking Snap Inc.'s potential: 💬 Laine Crowder, Social & Creative Strategy Lead at New Engen: “Serving across a variety of ad formats is vital to sustained success at scale, as each placement reaches a different type of audience. We always recommend launching with a mix, and then optimizing based on your business’s goals.” 💬 DJ Sutton, Senior Director, Media Services at New Engen: “Unique reach is a critical factor in preventing 'CAC Death' from occurring. Investing in awareness/consideration allows you to reach new people BEFORE they come into the market, expanding your pool of potential converters outside of who will be targeted by conversion campaigns.” Ready to take your Snapchat strategy to the next level? 📥 Download the playbook via the link in comments. Huge thanks to Fosphafor the opportunity to collaborate on this game-changing resource. #SnapchatAdvertising #SnapchatMarketing #DigitalMarketing #CreativeStrategy #FullFunnelMarketing

Snapping Up Profits: How Does Snapchat Make Money? You might think Snapchat is all about disappearing messages, but it's actually a multi-billion dollar business! So, how do those silly filters turn into revenue? • The Ads Have It: Believe it or not, over 99% of Snapchat's income comes from advertising. They create engaging video ads (called Snap Ads) that appear between stories, reaching over 500 million daily active users! • Sponsored Lenses & Filters: Remember those hilarious dog ears or those fancy flower crowns? Businesses can pay to create sponsored lenses and filters, adding a fun twist to your snaps and generating brand awareness. • AR Takes Center Stage: Augmented reality is hot at Snapchat! Brands can pay to create interactive AR experiences, letting users virtually try on clothes or explore new products. So, next time you're swiping through Snapchat stories, remember - those playful features might just be secretly fueling the app's success! Source: Finty #Snapchat #SocialMedia #Business

Snapchat's latest move: A game-changer for brand visibility: Snapchat just announced two new ad placements that could revolutionize how brands connect with users. As a business owner, this is a development you should pay attention to if your ideal customer is a regular user of Snapchat. First up, "Sponsored Snaps" will appear as unread messages in the main Chat tab, giving you the opportunity to grab prime real estate above users' regular contacts. This clever placement ensures high visibility without being overly intrusive. Secondly, "Promoted Places" will allow businesses to highlight their locations in the Map tab, potentially driving foot traffic and local engagement. These new features present exciting opportunities for businesses to reach Snapchat's young, engaged audience in more organic ways, and it really could be a huge deal for you if that's your target audience. What are your thoughts on these new ad placements? Do you see potential for your business on Snapchat?

Snapchat Is Going To Put Ads Next To Messages From Friends: Snapchat will soon start "experimenting" with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel. From a report: These "Sponsored Snaps" from brands will appear as unread messages in Snapchat's main Chat tab, implying that they'll sit above messages from a person's contacts until they're acted on. This is the first time Snap will show ads in the most used part of its app. In an employee memo also posted on the company's website, Spiegel says that Sponsored Snaps will appear âoewithout a push notification, and opening the message is optional." It's unclear how easy it will be to get rid of a Sponsored Snap without opening it, or if doing so will even be possible. "Sponsored Snaps empower advertisers to communicate visually with the Snapchat community, making the core functionality of Snapchat accessible to advertisers," writes Spiegel, who goes on to note that, "As always, your conversations with friends are private and are not used for advertising purposes." Read more of this story at Slashdot.