Today we complete 7 years of Steadfast Nutrition!
Back in 2014 while I was doing competitive mountain bike races and cross country duathlons, i realised that we lack good equipment, nutrition and coaching in numerous sports in India. I took it up as a challenge that we need to fix this, started with 3+ years of research on the sports nutrition globally versus Indian sub-continent and how we can have access to best of nutrition supplements to enhance performance while keeping the organ health intact, this was the base of Steadfast Nutrition and on 25th September 2017 we finally launched with two unique formulations.
Today we complete 7 years, this has been very special to me, have worked relentlessly to beat the odds, today we sell in more than 500 outlets, 8+ verified market places, and we have hundreds of success stories to share. Our athletes have consumed and brought glory to the country be it playing in the Olympics, Common Wealth Games, Asian or National Championships in numerous sports or in the Bodybuilding Championships in India and abroad.
Our wellness range has changed lives of people, giving a holistic well-being from immunity boosters to nootropics to daily essentials, today we have 42+ formulations and 180+ SKUs to choose the right fit including the complimentary athleisure and accessories range along with nutritional supplements. We are the only brand having 11+ protein formulations and we have not yet started with plant protein projects.
We have stood by our promise to only make products which are organ friendly for lifetime usage, no shortcuts no compromises in product development is the base foundation of Steadfast. We might not be the tastiest brand of protein but we are a 100% clean labeled, quality conscious and organ health oriented nutrition supplement brand in the market, we are one of the most expensive brand in the market due to stringent quality checks and our approach has been valued by our customers who prefer quality over quantity.
In coming years, we expand our reach to Tier 2 Tier 3 cities and towns, making supplements available to younger generations and increasing the awareness about health in general and wellbeing among the youth. Our ESG team is working relentless to cut down carbon footprint and reduce plastic usage, in coming years we would like to become a carbon neutral brand for sure as we have already initiated the process.
Our team has been the strength for the success journey of Steadfast Nutrition and so is our business partners who have sold our products coming in single serve sachets over bulky boxes which use more plastic and attracts hygiene, adulteration and duplication issues which was another trigger point to start Steadfast Nutrition with Scoopless Single Serve Sachets for powder formulations. All this due to 7000+ doctors trust on Steadfast.
There is so much more to share on this occasion, we shall only become a better version of what we are today, till then, Be Steadfast!
