Wynk™’s Post

Does Kanye West embody genius, or is his authenticity so heightened that it resonates profoundly with the masses? In the midst of Super Bowl LVIII, West unleashed an unconventional ad, a 30-second clip promoting his Yeezy clothing brand. What sets it apart from the polished offerings of Dunkin' and Hellman's is its raw, unfiltered aesthetic. Filmed seemingly on West's mobile phone in the back of a vehicle at night, the ad challenges the norm. While a 30-second Super Bowl ad slot typically costs $7 million, West's approach defied convention with a cost of $0 for production, possibly proving that sometimes, less is more. Rumors abound about Kanye West's website reportedly receiving millions of visits, even from overseas, though official reports are yet to surface. The anticipation builds as we collectively await concrete details on this surge in online traffic. This unconventional vibe is bound to be etched into our collective memory, sparking conversations that endure beyond the Super Bowl spectacle. For my Canadian friends, you can watch the commercial on YouTube, https://lnkd.in/gzWFPiSN #kanyewest #superbowl #advertisingandmarketing #advertising

Some inspiration from VIVALDI_ LDN for you this Monday morning – a recap from our recent meet up and the topics we were debating in context of our work in brand, tech and creativity. 🦩 Lauren Hughes kicked things off with Marks and Spencer's refreshing "Pumped For Summer" campaign. She loved how the brand embraced a social-first approach to capture the essence of summer in a way that resonates with younger audiences. This is yet another step in their transformation over the past year in product and communication. https://lnkd.in/g7qDJ9D6 🐝 Bumble created quite a buzz with its recent rebranding, but did it land? While the cryptic teasers leading up to the reveal were undeniably intriguing, the overall created quite a lot of confusion. Tom Young highlighted the importance of a clear connection between a brand’s product or service and its marketing message, to ensure new identities resonate with existing users. 🦈 Priyal Kumar was impressed by Gymshark’s lightning-fast reaction to the Met Gala. Its "Sweat Gala" recreated iconic red carpet looks with the brand’s own apparel, showcasing its mastery of social media responsiveness. This is a perfect example of "moving at the speed of culture" to capitalise on trending moments. 🛒 A creative #OOH stunt by Waitrose & Partners caught Felix Gittins’ attention this week. With a more playful and trendy marketing approach, the supermarket launched a purposefully wonky billboard to communicate its falling prices, which was then cordoned off by the local council by mistake. Waitrose capitalised on the situation by engaging the council on social media, joining the growing trend of supermarkets using humour to spark conversation and stand out in a crowded market. Do you think the whole thing was a set-up, and does that even matter? 🏥 Kieran Salter highlighted FIGS Scrubs' heart-warming National Nurses Week campaign. Its focus on celebrating nurses as heroes and breaking stereotypes resonated with the team, who think it’s a refreshing reminder of the power of purpose-driven marketing. 📱Finally, Apple At a time when people are questioning the power of technology, does it promote the destruction of the human experience, or is it simply a spectacle to be enjoyed? Either way it has created conversation, which compared with some recent #blanding by tech giants may not be a bad thing in the long run. System1 testing seems to have born out that real people feel the dismay of many marketeers but spoiler not all the team agreed! What do you think? #creativity #campaigns #branding #socialmedia #marketing #MetGala #Bumble #Gymshark #Apple #FIGSScrubs #Waitrose #brand #fashion

Stella Artois's ad featuring David Beckham got us thinking. In the UK, Stella has a long-standing reputation for being, well, a bit past its prime and comes with a very negative connotation. That's something Stella started to tackle a long time ago, changing the ABV from 5.2% to 4.8%, way before alcohol duty was a factor. So, can Beckham single-handedly revive the brand's image in the UK? It's unlikely. However, this campaign seems strategically targeted at a different market altogether: the United States. In the US, Stella Artois has consistently held a premium position. Here, Beckham's image as the owner of MLS side Inter Miami, a fashion icon, and the man who "brought the GOAT to South Beach" is a powerful combination. This campaign cleverly leverages Beckham's Britishness and fashion creds to further solidify Stella Artois's premium status in the US. This highlights a fascinating aspect of branding: perception can vary greatly across borders. Similar to how Carhartt projects a rugged, working-class image in the US, but are seen as trendy fashion items in the UK, brands can hold entirely different connotations in different markets. While the commercial's strategy is intriguing - but it's hard to ignore the less-than-ideal head on Beckham's pint 😉 #marketing #beckham #brandmarketing

One of the highlights at #AdWeek2024 was an insightful discussion on brand partnerships with #SNL50. Brands like Volkswagen, Allstate, Capital One, and Maybelline Fashion are embracing fully integrated buys with involvement in skits. Commercials parodies have long been an SNL staple - now the parody IS the commercial. Over the 50 years of SNL, we've seen a shift from carefully crafted commercials to user-generated content to today's pay-for-play model, creating perfect pairings between SNL and VW's 75th anniversary and the launch of its EV party bus. It's all about brands staying culturally relevant, and SNL serves as a uniquely effective platform for this. As Dave Marsey of Allstate aptly put it, "We have to fit into this world. No one should be fitting into our world." It does come with some surprises. Jessica Feinstein of Maybelline got laughs when she noted, “My agency’s trained me well not to push back,” adding that “it’s the only meeting I’ve had with legal where they started laughing.” In a world in which it's hard to get attention, it's essential for brands to adapt and engage with audiences in innovative ways to stay ahead in the ever-changing marketing world. #brandpartnerships #marketingevolution

Sippin’ in Style: The Unlikely Duo of Beer and Crocs🍻 The collaboration between beer brands and Crocs may seem surprising, but it highlights the power of humor, nostalgia, and self-expression in modern marketing. 🍺👞 Both beer and Crocs are associated with relaxed, no-frills lifestyles, and this partnership capitalized on those shared values. The result was a playful, collectible item that resonated with consumers who appreciate comfort, novelty, and lightheartedness. The collaboration also tapped into the broader trend of self-expression, as consumers increasingly seek products that reflect their personal style and personality.🍻 In conclusion, the Beer x Crocs collaboration exemplifies how unlikely partnerships can succeed when they align with the values of authenticity, fun, and nostalgia. By merging two pop culture icons, this collaboration created a product that was both unique and culturally relevant, appealing to a wide audience.🍺 Visit VivaCrocs to choose your favorite Crocs styles!👇 https://lnkd.in/eM457wpx #vivacrocs #beer #crocs #creativity #style #fashion #marketing

Talk about a bold way to launch a product! Introducing Johnnie Walker's Black Ruby Whisky—complete with custom sneakers to match! 🥃👟 Custom sneakers bring a unique twist to campaigns, adding an edge that truly resonates with fans and collectors alike. It’s all about making a memorable impact and creating a product experience that goes beyond the bottle. Cheers to innovative brand moments! #JohnnieWalker #CustomsDen #ProductLaunch #BrandExperience #CustomSneakers"

As we celebrate #PrideMonth, brands like Givenchy, BMW, and Adidas are leading the way with impactful Pride marketing campaigns. While concerns about appearing opportunistic or engaging in pinkwashing are valid, the potential for meaningful impact is significant. Here are some stats that highlight why Pride Month is crucial in modern marketing. 🌈📊 #InclusiveMarketing #PrideCampaigns #LoveIsLove

Wow! is that a true Misfits ad, empathetic and creative at the same time? On brand or too much on celebrity? Is it about moving forward to the future, or back to the past? Is it old, new, current, in trend? Or everything, all at once? Like everything with Queen B, it's of course instantly hot and viral, and probably successful too. For those who were not born in the eighties, this a fresh take on the iconic's Levi's Launderette ad with Nick Kamen (are you asking who is Nick Kamen too?). And to me this is so clever on so many different levels: - It works across generations, from those who saw the original Launderette on TV to my kids who didn't - It telegraphs a core theme of Levi"s how long standing and long lasting the brand is, always fitting through the trends and always in fashion - I really do want that hat by the way! - It evokes nostalgia, but also plays into modernity and a more gender balanced view of this iconic ad - yet keeping tons of sensuality from the original idea - I wonder how my daughter, a proud feminist born in #metoo, would think, though? is it the right level of sensuality for the Gen Z? - it also illustrates to me the Nouveau Nihilism trend we just identified in our Ipsos Global trends work: live (and clean your laundry) in the moment, forget conventions, what's right and what's wrong, and who's looking. - surprisingly, i am less blown away by Beyonce's soundtrack. There's so many awesome titles she wrote, and I still can hear the original Marvin Gaye song from the eighties. - it just shows great ideas and great brands are made to last, reminiscent of what Perrier did with its retake of its iconic Lion ad a few years back. Looking forward to be seeing more reactions about it and reading from you all! Post your comments! I am sure it won't leave you cold. Shaun Dix Billie Ing Adam Sheridan Ben Page Aurelie Jacquemin Isabelle F. Emmanuel Probst Lindsay Franke Pedr Howard Katell Le Coueffic Laetitia Choiset Edwige Shah-Lesoin Vanessa Harrington Manon COUZIN Johan Goncalves Francesca Nardin Benoit Tranzer Toni Seijo Geraldine Rodriguez Teran Eleanor Thornton-Firkin Samira Brophy César Salazar Golding Yeonmi Kim Stéphane PAOLI Stephan Bradersen Laurence Junguenet Louise Harrison https://lnkd.in/er22W4qS

What does everyone think about the new Marks and Spencer campaign? It's pure nostalgia! Regardless of your feelings on reality TV, no one can deny that the collaboration between Mark Wright and Spencer Matthews for M&S is marketing brilliance. For those who might not know, Mark Wright, famous from ITV The Only Way Is Essex in the early 2010s, and Spencer Matthews, the standout from Channel 4 Made in Chelsea, were rivals on their respective shows. Both series, still going strong after a decade, introduced these iconic figures who have since built successful careers. Now, as both Mark and Spencer's fan bases align perfectly with M&S’s target demographic for men's clothing, this campaign is a clever nod to their shared history and evolving personas. Plus, isn't it a fun coincidence that their names are Mark and Spencer? This campaign is a fantastic blend of nostalgia and the 'time effect.' What are your thoughts on this campaign? #marketing #campaign2024 #marketinggenius #m&scampaign

Foot Locker – a brand I enjoy following… It is a storied brand rooted in American culture, but my fascination in its simplest form is because Foot Locker has strong women at the helm with a diverse board. Mary 2023: Mary Dillon, CEO introduced the Lace Up Plan that including closing underperforming locations, enhancing brand partnerships, and the Store of the Future Ultimately, expanding sneaker culture and the sneaker community will help in deepening their relationships with their customers April 2024: Store of the Future was revealed in New Jersey with storytelling moments to encourage discovery, a Sneaker Hub with lacing customization, and other immersive experiences With approx. 2,500 across the world, the turnaround at Foot Locker is no easy feat - this journey can and has impacted a lot of people, but the light I see at the end of the tunnel… First quarter 2024 results were better than expected although still down to LY. Bright spots include +1.1% in comparable sales for Global Foot Locker and Kids Foot Locker. Women control 85% of purchasing power and Foot Locker isn’t sleeping on the momentum women’s sports and female athletes, in general are experiencing. The women’s division is where there is significant opportunity for growth being supported by new marketing campaigns and two events hosted at the WNBA All-Star Game last weekend. I love the way Chief Customer Officer Kim Waldmann breaks down the approach in this Modern Retail article: Product, Marketing, and Experience. All 3 need to come together to support the customer journey. Back-to-school looks fun… Cheering Foot Locker on from the sidelines!! #retail #sneakers #sneakerculture #turnaround #femaleathletes #femalesports #opportunity