Emilie Thulin’s Post

Mastering the Art: Bridging strategic insights into creative brilliance. A brand strategy is a blueprint for building your brand, waiting to come to life. But without execution, it remains stagnant— just a Keynote tucked away somewhere in your computer. This is where most fail, the sweet spot in between the brand strategy work and design development. Because, a part of the execution is often designing or refreshing a visual identity. Often, you forget about your values and purpose, get carried away looking at the visuals of your competitors. And often, you confuse your own personal preferences with the brand personality. The outcome is a visual identity of no significance, a hollow copy. Creative brilliance comes from understanding how to visualise thoughts and ideas, like your purpose. Everything else is mere decoration. This is why I start with brand strategy, and as a designer it allows me to immerse myself in those thoughts on a deeper level, painting the ideas in my head at a very early stage. In fact, that bridge becomes very small – the distance between strategic insights and creative brilliance isn’t that far. Do you want to be a hollow copy or do you want to communicate your purpose? – Hi! I am Emilie Thulin. I help scaleups refresh and design their brand identities so that they can show off their brilliance. ✨ #brandidentitydesign #branding #brandstrategy

A brand is a stack of different layers. The higher up you go, the more visible these layers become. The upper layers — and therefore visible layers — correspond to the brand’s visual identity. The lower layers — and therefore less visible layers — need to be articulated to become tangible. — And that’s 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 : to make the invisible tangible, intelligible, and practical. The 𝗽𝘆𝗿𝗮𝗺𝗶𝗱’𝘀 𝗮𝗽𝗲𝘅 corresponds to the 𝗯𝗿𝗮𝗻𝗱 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀. Brand guidelines are the ultimate synthesis of all the visual rules to respect so that the brand’s “look” aligns with all the lower layers of the pyramid. Without creating your brand platform, you'll need luck to make great brand guidelines. And if a plan requires luck to succeed, then it's a bad plan. We’ve made a brand platform tutorial on Notion to help you create yours. It’s free. PS You’ll find the link in the first comment.  PROVOK. ____ #business #branding

🔹 Why I Love Branding – My Design Philosophy I’ve always believed that a brand is like the face of a human being – it’s the identity, the first impression, and the lasting memory. I find joy in creating marks that capture the beauty and essence of a company in a single, powerful piece of art. Crafting creative icons that feel strong and meaningful is what excites me the most.  When it comes to making a brand stand out, I believe simplicity is key. While storytelling, uniqueness, and emotional connection are essential, simplicity lies at the core. A clean, clear design cuts through the noise and leaves a stronger, more lasting impact.  My approach to branding starts with a creative checklist. I dive into research and move step by step, discovering and shaping the brand as I go. It’s this process – the journey from concept to creation – that I love. And nothing feels more rewarding than seeing the brand come to life and knowing it will help drive the client’s growth.  One piece of advice I always share with clients is to show up – don’t be shy about putting your brand forward. Whether it’s a small opportunity or a big stage, use every chance to let the brand shine – as long as the context fits.  I’d love to hear your thoughts – what excites you most about branding?  #Branding #DesignPhilosophy #CreativeProcess  

Do you really need to invest in branding, even if you don’t have the funding yet? As a brand identity designer, you might expect me to say “yes, absolutely — you need a brand strategy and visual identity.” But in the beginning, building a brand should be very product-focused. My advice is to invest heavily in getting your product out there. And not just any product — one that your customers truly want and need. Without that, you’d be building a castle on shaky ground. Still, people need to know you exist. That’s where branding comes in. During a discovery session with me, we outline the first and essential steps to begin building your brand. We also map out a scalable plan, so you can focus on your product now, and be ready to elevate your brand when funding comes in. Once people know you exist, the next step is making your brand irresistable — something your customers can’t live without. The most successful brands are built with a long-term strategy, evolving step by step. Are you ready for the first step, or do you want to elevate? #brandstrategy #design #brandidentitydesign

🚀 Elevate Your Brand with Simple Strategies! 🚀 Ready to level up your brand? Check out these expert tips by Monotype. Stand out effortlessly in today's competitive market with refined brand voice and visual identity. Don't miss out on these valuable insights! #BrandStrategy #MarketingTips #ExpertAdvice

What's the secret behind a brand that truly resonates? 🤔 It's not just about the logo, colours, or tagline. Branding is much more than that. It's a feeling. An emotion. A gut reaction your customers have towards your company or product 💡✨ So, how do you influence someone else's emotions? Investing in branding is the key. But remember, branding is dynamic, not fixed. It's an ongoing, strategic process. The goal? To intentionally shape the response you want from your audience 🎯 And who plays a decisive role in this journey? A designer. They help you build a powerful brand that delivers real business results. Because at the end of the day, it’s not just about creating a logo, it’s about creating a feeling 💪🎯 Want to know if your brand is doing what it should be when it comes to positioning your business? Take our free Brand Clarity quiz. Link in comments :) #GraphicDesign #VisualDesign #CreativeDesign #DesignTips #VisualStorytelling #BrandIdentity #DesignExcellence

Most people think Brand building is just about Visual Identity? But I beg to differ. Brand building goes beyond just visual elements like: → logos and colors. A truly strong brand represents: → Core values. → Personality. → Customer promise behind a company. It's the total experience someone has when interacting with your business; → the messaging, service, product quality, and more. The core of building your brand is → Authenticity. → Your branding and actions must align. Most importantly: Building a powerful brand is an ongoing process of nurturing genuine connections by living your brand values daily. *** So, don't just focus on visuals. → Are you ready to brand authentically?

Visual Identity is an aspect of Brand Identity. This documents typifies what... ...a visual identity brand guide should look like. I made this for a dear client very recently. A lot goes into bringing your brand together cohesively and passing a consistent message across all your touchpoints. Do you wonder what a brand strategy document should look like? You know, you should have one. Strategy is the bedrock of everything. My name is Dami (Doctor of Strategy). Strategy & Design is in my blood. I have over a decade of experience creating innovative strategies & designs for personal brands and businesses, that brings more profit and attract the right customers. If you want the best strategy and designs for yourself, simply enter my inbox. #Brandstrategy #branding #visualidentity #20daylinkedinchallengewithhaoma #brandstrategy

What if your brand's design could drive real results? I believe that creativity and passion are the backbone of a strong brand. When combined, they create a visual identity that resonates, inspires, and endures. DM and let’s discuss your brand strategy ✨ #branding, #creativity, #passion, #brandidentity #designing

🚀 Elevate Your Brand Identity Today! But many small businesses struggle with branding. How to transform your brand in 5 steps 1. Design - Keep it simple. Simplicity in design helps in creating clear and effective brand visuals, making it easier for the audience to remember and recognize the brand. 2. Memorability - Make it unforgettable. Emphasizing memorability ensures that the brand leaves a lasting impression on the audience, which is essential for building brand loyalty. 3. Timelessness - Ensure it stands the test of time. A timeless brand avoids trends that might fade, ensuring long-term relevance and reducing the need for frequent rebranding. 4. Uniqueness - Craft a one-of-a-kind identity. Uniqueness differentiates the brand from competitors, making it stand out in the market. 5. Versatility - Adaptable across all platforms. Versatility ensures that the brand looks and feels consistent across various mediums, from business cards to social media, reinforcing brand identity. Your brand deserves to shine. Let’s make it happen! 🌟 __________________________ I'm Kiki, a creative designer and mum. #branding #smallbusiness #logodesign #brandtips