Emily Melling’s Post

Sasha has done it again! ✍️ His latest blog talks about the critical role of applying brand guidelines to ensure success, comparing brand guidelines to a chef's recipe for culinary mastery. It's not just about having the right elements but executing them with precision across all channels. Have a read on his expert insights on crafting a consistent and trusted brand identity. https://lnkd.in/g499fA6Q #bantergroup #banter #ontheblog #banterblog #southernhighlands #brandguidelines #brandconsistency #brandplaybook #businessessential #brandstrategy #visualidentity #brandstrategy #digitalmarketing #marketingagency #regionalmarketingagency

If we were to launch a perfume brand, here’s the 60-second marketing strategy we’d execute: Imagine this: A perfume inspired by food, where each collection is seasonal and comes with recipe cards showing how to mix the scents together, just like flavors in a dish. Introduction Campaign: “Mmm, Smells Bring Hunger.” Think Ratatouille vibes—an artistic video showcasing the process of crafting a meal. Ingredients are carefully combined, flavors are layered, and, in the end, the final dish is presented. But instead of food on the plate, there are different sizes of perfumes from the collection, arranged to mimic a gourmet meal. Activation Idea: Take the experience offline. Imagine pop-up restaurants or food stalls every weekend, where the perfumes are sold like meals. Customers receive a “menu” of scent pairings and are served their chosen perfumes on a plate, blending the worlds of dining and fragrance in a playful, immersive way. Would you buy into this experience? What you think? #PerfumeMarketing #CreativeStrategy #BrandActivation #ExperientialMarketing #ScentInspired #FragranceInnovation #SeasonalCollections #PopUpExperience #StorytellingMarketing #PerfumeBrand #MarketingStrategy

The Food and Beverage Industry is growing like hell... In the UK alone, it’s the country’s biggest manufacturing sector, turning over £104.4 billion. While packaged foods are valued at over $1 trillion in the US… This is creating loads of new opportunities for more innovative and interesting food products/services BUT as with any crowded market, it’s hard to stand out from the herd and talk directly to the people who will love your product or service. It sounds complicated - how the hell do you cut through the noise to stand out? But it’s actually easier than you think… I create brand identities which use storytelling to communicate a brand's unique story so it grabs the attention of its target audience and creates a connection to those people through humour, values, lifestyle choices etc. Creating that genuine emotional connection encourages a lasting relationship that feels mutually beneficial for the brand and consumer. And it means people are likely to share the business with people close to them creating opportunities for natural growth and creating a loyal cult following. To learn more book a call here: https://lnkd.in/e7VvCsRt #branding #brandidentity #brandingdesign #foodbranding #graphicdesign #illustration #brandstrategy

👉 Attention please! 👉 All Food & Beverage Manufacturing Companies 👈 - In food and beverage manufacturing, packaging design plays a crucial role. - Packaging is crucial in marketing, influencing consumer perceptions and purchasing decisions. Here’s why it matters: 👉 Brand Identity: Effective packaging represents a brand’s identity and values. It communicates quality, functionality, and brand personality in seconds12. 👉 Attracting Attention: Packaging is the first thing consumers see on the shelf. Eye-catching designs make products stand out, increasing the chance of being noticed and chosen over competitors’ offerings1. 👉 Information Communication: Packaging efficiently conveys essential product information, usage instructions, and storytelling. It’s an opportunity to engage consumers and build brand affinity1. 👉 Product Experience: Well-designed, easy-to-use packaging enhances customer satisfaction and contributes to positive brand associations. Packaging design is an essential component of food and beverage marketing. It has the power to catch a consumer's attention, create a strong brand identity, and communicate the value of a product in a matter of seconds. Packaging design can affect consumer behavior and purchasing decisions in many ways. Comment below for a FREE 1:1 consultation call 🤙 If you want to know more or Need any help with Brand Identity, Packaging & Label Design. You can DM and Follow Me and My page: #colorsnbrands or Email: kabir.designer@gmail.com, colorsnbrands@gmail.com or WhatsApp: +8801913746762 Happy Branding!! #colorsnbrands #branding #brandidentity #packagingdesign #labeldesign

I’ve been focusing a lot this month on Why Brand Strategy is Key. Before diving into any creative project, establishing a solid brand strategy is crucial. It’s the foundation that shapes every decision, ensuring consistency, clarity, and alignment with your business goals. Case in Point: Meat the Veggies At AM Agency, we had the pleasure of developing a comprehensive brand strategy for Meat the Veggies. Positioned in the unique niche of flexitarian cuisine, they bridge the gap between meat lovers and plant-based enthusiasts. Their mission? To offer delicious, balanced meals that cater to both preferences, promoting a healthier and more sustainable lifestyle. With a clear brand strategy, we were able to: - Define their unique value proposition - Craft a cohesive visual identity - Develop engaging and targeted content The result? A strong, resonant brand that stands out in the crowded food industry. Ready to lay the groundwork for your brand’s success? Let’s start with a strategy! 💡 Take a look at the brand strategy we created for Meat the Veggies: https://lnkd.in/evv6xZNq Follow us : We Are Am Agency #AMAgency #BrandStrategy #FlexitarianCuisine #MeatTheVeggies #CreativeAgency #BrandIdentity

How do you reposition a successful business-to-business brand to engage a new consumer audience? This was the challenge facing Vic's - The Chef's Butcher when they engaged us in 2022. Here’s how we achieved it:  🐷 Becoming ‘the chef’s butcher’: We adopted this positioning to leverage the enormous credibility Vic’s had in the hospitality industry when speaking with consumers.  🐷 A new look (and a new-ish a name): We took this opportunity to refresh Vic’s brand codes to create a memorable, unified visual identity. We also dropped the ‘meat’ from their name to create a simple, personable brand that could transcend categories. 🐷 Branded retail stores: Working with @DesignOffice, we translated the brand into stores that celebrated product and provenance – elevating the craft of butchery as the focus of the retail spaces. 🐷  A considered in-store journey: We developed a comprehensive experience philosophy to ensure consistency in product presentation, customer service and in-store environment. 🐷 Creating signature products: We established a product and packaging hierarchy that turned individual products into heroes, creating new pathways into the Vic’s brand. 

𝗪𝗵𝘆 𝗘𝘃𝗲𝗿𝘆 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝘁𝗲𝘂𝗿 𝗡𝗲𝗲𝗱𝘀 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 Your brand identity is more than just a logo; it’s what makes your restaurant memorable. Here’s why it’s essential: 🟣 𝗦𝗲𝘁𝘀 𝗬𝗼𝘂 𝗔𝗽𝗮𝗿𝘁: In a competitive market, a unique brand helps customers choose you over others. 🟣 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁: Consistent branding shows professionalism and reliability, encouraging repeat visits. 🟣 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Your brand creates a connection with customers who share your values and taste. 🟣 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: A strong identity makes it easier for people to remember and recommend your restaurant. 🟣 𝗕𝗼𝗼𝘀𝘁𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: When people resonate with your brand story, they’re more likely to stick with you. Create a brand that not only reflects your vision but also resonates with your audience. Visit foodwork.ae  #FNBBranding #RestaurantIdentity #FoodWorkSuccess

Ever found yourself ordering the same dish at a restaurant every single time? Comforting, yes, but imagine all the flavors you're missing out on! When we first launched our agency, we were the go-to team for the F&B industry, cooking up sizzling hot marketing strategies that brought in mouth-watering results. But why stop there? Our palette for success craving more, we ventured into the vibrant world of cosmetics. Mirroring our previous feats, we helped beauty brands glow with returns of 5-6x on ad spends! Now, with a successful real estate project under our belt, we're ready to dive into marketing for real estate clients. Expanding into multiple niches has not only supercharged our growth but also fueled our creativity and expertise, making us a flexible and dynamic team ready for any challenge. So, why settle for a single flavor when you can taste the entire menu? Diversity is the spice of life—and of business! #business #niche #marketing

During a recent business trip, I stumbled upon a mini eatery named "Hajia 5pm." The moment I saw the name, it struck a chord with me. The name isn’t just a two letter words, but speaks volumes. It was more than just a title; it was an invitation, a promise of delicious food served at the perfect hour. The imagery associated with the restaurant—vibrant dishes and a welcoming atmosphere—caught my attention. Although I didn’t stop by that day, the view left a mental impact. This encounter serves as a powerful reminder of the profound impact that #branding can have on #consumer #perception. In just two words, "Hajia 5pm" presents a wealth of meaning: it conveyed not only the time of day but also an assurance of quality and flavor. This is the essence of #effective #branding—it communicates values, evokes emotions, and creates a sense of belonging. 👉The Importance of #Branding in #Public #Relations👇 In the realms of public relations and marketing, the significance of a strong brand identity cannot be overstated. A well-constructed brand tells a story that resonates with its audience, ensuring trust and loyalty. Just as "Hajia 5pm" drew me in with its unique name, brands must strive to create narratives that attracts their target market. 👉Engaging Through Visuals and Messaging👇 The visual elements associated with "Hajia 5pm" also played a crucial role in my perception of the eatery. Attractive images of delectable dishes can evoke appetite and curiosity, prompting potential customers to seek out the experience for themselves. 👉Building Community Connections 👇 The human aspect of branding cannot be overlooked. A name like "Hajia 5pm" suggests warmth and hospitality—a key ingredient in creating memorable dining experiences. My encounter with "Hajia 5pm" eatry serves as an inspiring illustration of how effective #branding can transform fleeting moments into lasting impressions. Let’s endeavor to create brands that not only attract attention but also resonate deeply with those we seek to serve.👌

Craving something delicious? 🍔 Check out this eye-catching food design I created! Perfect for promoting your burger deals with bold visuals and a touch of creativity. Let me help you take your brand to the next level! Feedback is always appreciated—your thoughts are welcome. 😊 #GraphicDesign #FoodDesign #Marketing #SocialMedia #CreativeDesign #DesignInspiration #Branding #BurgerLovers #Foodies #VisualMarketing #DesignerLife #FoodPhotography #LinkedInDesign