Emily Melling’s Post

Sasha has done it again! ✍️ His latest blog talks about the critical role of applying brand guidelines to ensure success, comparing brand guidelines to a chef's recipe for culinary mastery. It's not just about having the right elements but executing them with precision across all channels. Have a read on his expert insights on crafting a consistent and trusted brand identity. https://lnkd.in/g499fA6Q #bantergroup #banter #ontheblog #banterblog #southernhighlands #brandguidelines #brandconsistency #brandplaybook #businessessential #brandstrategy #visualidentity #brandstrategy #digitalmarketing #marketingagency #regionalmarketingagency

🌟 Client Spotlight 🌟 Let's talk all things Moi by Mademoiselle Desserts (UK) 🍰✨ The business Mademoiselle Desserts approached us looking to explore the opportunity to create a brand that went directly to consumers via supermarkets. Our Approach: Over five months, we teamed up with Mademoiselle Desserts to - ✅ Develop a compelling brand narrative ✅ Create a brand name, logo, and identity ✅ Design packaging ✅ Craft a trade narrative for retail pitches All of this was backed by insightful consumer research conducted in the UK and the Netherlands. Result: The brand is now in the early stages of its product launch across the UK and Europe. 🌍🛒 And the journey doesn't stop there! We’re proud to continue our support by crafting and executing their Social Media strategy to ensure Moi makes a lasting impression on consumers. Client Testimonial: “We enjoy working with you guys. You help us think differently and are experts in your field. Thank you for all your hard work.” Gareth Jones, Commercial Director at Mademoiselle Desserts. Building a brand and need assistance? Comment below and we will get in touch! #ClientSpotlight #BrandDevelopment #ConsumerResearch #SocialMediaStrategy

👉 Attention please! 👉 All Food & Beverage Manufacturing Companies 👈 - In food and beverage manufacturing, packaging design plays a crucial role. - Packaging is crucial in marketing, influencing consumer perceptions and purchasing decisions. Here’s why it matters: 👉 Brand Identity: Effective packaging represents a brand’s identity and values. It communicates quality, functionality, and brand personality in seconds12. 👉 Attracting Attention: Packaging is the first thing consumers see on the shelf. Eye-catching designs make products stand out, increasing the chance of being noticed and chosen over competitors’ offerings1. 👉 Information Communication: Packaging efficiently conveys essential product information, usage instructions, and storytelling. It’s an opportunity to engage consumers and build brand affinity1. 👉 Product Experience: Well-designed, easy-to-use packaging enhances customer satisfaction and contributes to positive brand associations. Packaging design is an essential component of food and beverage marketing. It has the power to catch a consumer's attention, create a strong brand identity, and communicate the value of a product in a matter of seconds. Packaging design can affect consumer behavior and purchasing decisions in many ways. Comment below for a FREE 1:1 consultation call 🤙 If you want to know more or Need any help with Brand Identity, Packaging & Label Design. You can DM and Follow Me and My page: #colorsnbrands or Email: kabir.designer@gmail.com, colorsnbrands@gmail.com or WhatsApp: +8801913746762 Happy Branding!! #colorsnbrands #branding #brandidentity #packagingdesign #labeldesign

The Food and Beverage Industry is growing like hell... In the UK alone, it’s the country’s biggest manufacturing sector, turning over £104.4 billion. While packaged foods are valued at over $1 trillion in the US… This is creating loads of new opportunities for more innovative and interesting food products/services BUT as with any crowded market, it’s hard to stand out from the herd and talk directly to the people who will love your product or service. It sounds complicated - how the hell do you cut through the noise to stand out? But it’s actually easier than you think… I create brand identities which use storytelling to communicate a brand's unique story so it grabs the attention of its target audience and creates a connection to those people through humour, values, lifestyle choices etc. Creating that genuine emotional connection encourages a lasting relationship that feels mutually beneficial for the brand and consumer. And it means people are likely to share the business with people close to them creating opportunities for natural growth and creating a loyal cult following. To learn more book a call here: https://lnkd.in/e7VvCsRt #branding #brandidentity #brandingdesign #foodbranding #graphicdesign #illustration #brandstrategy

I’ve been focusing a lot this month on Why Brand Strategy is Key. Before diving into any creative project, establishing a solid brand strategy is crucial. It’s the foundation that shapes every decision, ensuring consistency, clarity, and alignment with your business goals. Case in Point: Meat the Veggies At AM Agency, we had the pleasure of developing a comprehensive brand strategy for Meat the Veggies. Positioned in the unique niche of flexitarian cuisine, they bridge the gap between meat lovers and plant-based enthusiasts. Their mission? To offer delicious, balanced meals that cater to both preferences, promoting a healthier and more sustainable lifestyle. With a clear brand strategy, we were able to: - Define their unique value proposition - Craft a cohesive visual identity - Develop engaging and targeted content The result? A strong, resonant brand that stands out in the crowded food industry. Ready to lay the groundwork for your brand’s success? Let’s start with a strategy! 💡 Take a look at the brand strategy we created for Meat the Veggies: https://lnkd.in/evv6xZNq Follow us : We Are Am Agency #AMAgency #BrandStrategy #FlexitarianCuisine #MeatTheVeggies #CreativeAgency #BrandIdentity

*The Secret to Building a Legacy Brand* While strong visuals and marketing campaigns are important for any business, building a brand that endures requires an emotional connection with your audience. This connection is fueled by a well-defined and consistent brand framework.   A strong framework goes beyond the business plan, encompassing your brand purpose, vision, mission, personality, story, and core values. This framework serves as a guiding light for all future endeavors, from product development to marketing campaigns (and the narratives they tell). This ET BrandEquity article on the legacy brand MTR Foods Private Limited is a classic example of having a consistent brand framework. Their strong foundation built on the core values and driven by purpose, has allowed them to not only adapt to changing market conditions but also maintain a deep connection with their customers for generations. Here's why a strong brand framework is key: 1) Adaptability: It allows your brand to evolve with market trends, consumer preferences, and socio-economic shifts. 2) Consistency: It ensures a unified brand experience across all touchpoints, fostering trust and recognition. 3) Internal Alignment: It guides company culture, ensuring everyone is working towards the same goals. The result? A brand that resonates with customers for generations.   What are your thoughts on building legacy brands? Share your experiences in the comments!   #brandbuilding #legacybrands #brandstrategy #marketing #brandingtips #brandstrategist #branding https://lnkd.in/dNbUR8Bc

𝗪𝗵𝘆 𝗘𝘃𝗲𝗿𝘆 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝘁𝗲𝘂𝗿 𝗡𝗲𝗲𝗱𝘀 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 Your brand identity is more than just a logo; it’s what makes your restaurant memorable. Here’s why it’s essential: 🟣 𝗦𝗲𝘁𝘀 𝗬𝗼𝘂 𝗔𝗽𝗮𝗿𝘁: In a competitive market, a unique brand helps customers choose you over others. 🟣 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁: Consistent branding shows professionalism and reliability, encouraging repeat visits. 🟣 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Your brand creates a connection with customers who share your values and taste. 🟣 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: A strong identity makes it easier for people to remember and recommend your restaurant. 🟣 𝗕𝗼𝗼𝘀𝘁𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: When people resonate with your brand story, they’re more likely to stick with you. Create a brand that not only reflects your vision but also resonates with your audience. Visit foodwork.ae  #FNBBranding #RestaurantIdentity #FoodWorkSuccess

I work with food and beverage brands to spark conversation through illustration-led brand identity. So that they can grow their business and create a cult following. The image below is taken from a recent project that explores the simple joy of visiting your local coffee shop on a blowy Autumn day. Fancy a chat? Drop me a DM 👌✌️ #brandingstudio #brandingagency #designagency #designstudio #foodandbeverage #foodbrands #buildingfoodbrands #graphicdesign #foodbranding

Ever found yourself ordering the same dish at a restaurant every single time? Comforting, yes, but imagine all the flavors you're missing out on! When we first launched our agency, we were the go-to team for the F&B industry, cooking up sizzling hot marketing strategies that brought in mouth-watering results. But why stop there? Our palette for success craving more, we ventured into the vibrant world of cosmetics. Mirroring our previous feats, we helped beauty brands glow with returns of 5-6x on ad spends! Now, with a successful real estate project under our belt, we're ready to dive into marketing for real estate clients. Expanding into multiple niches has not only supercharged our growth but also fueled our creativity and expertise, making us a flexible and dynamic team ready for any challenge. So, why settle for a single flavor when you can taste the entire menu? Diversity is the spice of life—and of business! #business #niche #marketing

Craving something delicious? 🍔 Check out this eye-catching food design I created! Perfect for promoting your burger deals with bold visuals and a touch of creativity. Let me help you take your brand to the next level! Feedback is always appreciated—your thoughts are welcome. 😊 #GraphicDesign #FoodDesign #Marketing #SocialMedia #CreativeDesign #DesignInspiration #Branding #BurgerLovers #Foodies #VisualMarketing #DesignerLife #FoodPhotography #LinkedInDesign