Angeliqua McNair’s Post

*The Secret to Building a Legacy Brand* While strong visuals and marketing campaigns are important for any business, building a brand that endures requires an emotional connection with your audience. This connection is fueled by a well-defined and consistent brand framework.   A strong framework goes beyond the business plan, encompassing your brand purpose, vision, mission, personality, story, and core values. This framework serves as a guiding light for all future endeavors, from product development to marketing campaigns (and the narratives they tell). This ET BrandEquity article on the legacy brand MTR Foods Private Limited is a classic example of having a consistent brand framework. Their strong foundation built on the core values and driven by purpose, has allowed them to not only adapt to changing market conditions but also maintain a deep connection with their customers for generations. Here's why a strong brand framework is key: 1) Adaptability: It allows your brand to evolve with market trends, consumer preferences, and socio-economic shifts. 2) Consistency: It ensures a unified brand experience across all touchpoints, fostering trust and recognition. 3) Internal Alignment: It guides company culture, ensuring everyone is working towards the same goals. The result? A brand that resonates with customers for generations.   What are your thoughts on building legacy brands? Share your experiences in the comments!   #brandbuilding #legacybrands #brandstrategy #marketing #brandingtips #brandstrategist #branding https://lnkd.in/dNbUR8Bc

What does a positioning statement do to your Brand ? Perhaps, wonders ! A positioning statement is a brief description of your product or service and how it solves a specific problem or need for your target market. It also explains what makes you different and better than your competitors. It is imperative to mention that a positioning statement helps you align your marketing efforts with your brand identity and value proposition. It also guides your communication and messaging across all channels and touch points. A simple formula to arrive at an ideal positioning statement would be: For [target market], [product or service] is the [category] that [benefit] because [reason]. Let us see how this fits in case of Paper Boat brand (Hector Beverages) : For urban Indians who crave for authentic and natural beverages, Paper Boat is the drink brand that offers traditional Indian flavours with a contemporary appeal, because it uses high-quality ingredients, eco-friendly packaging, and storytelling marketing. ---------------------------------------------------------------------------- Paper Boat’s positioning statement helps it stand out from other beverage brands that offer carbonated, artificial, or imported drinks. It also appeals to the emotions and values of its target market, who are looking for a connection to their roots. Well, now you know the formula to arrive at an ideal Positioning Statement for your brand. Share how this fits with your brand in comments below. #branding #positioning #brandpositioning #brandmessage #nostalgia #paperboat #brandbuilding #brand #brandawareness #brandstrategy #brandidentity #brandingtips #brandstorytelling #brandexperience #brandvalues #branddesign #brandcollaboration #brandinginspiration #brandingexpert #brandmanagement #branding101 #brandinggoals #brandingworkshop #brandingforbusiness #brandingmatters #brandingmagic #brandingworld #brandinglove #brandingjourney #brandingstyle #brandinglife #brandingcommunity Pic Source : Paperboat Instagram

I so enjoyed writing this feature for Vision Magazine US: The Luxe Forward Marketing of Produce. It's an interesting time in food marketing, with CEOs suggesting families on tight budgets might want to consider cereal for dinner as well as breakfast, yet those on the other end of the spectrum aren't feeling inflation the way its been reported. With such disparity and a shrinking population between affluence and hardship, how do we continue to help consumers prioritize produce? This is one perspective, and it focuses on one end of the consumer continuum. And I believe the opportunities are endless to elevate produce as a luxury branded item. https://lnkd.in/eQ42AaYi #luxurymarketing #producemarketing #fruits #vegetables

I decided to work solely on creating brand identities for Food, Beverage and Lifestyle brands because they were already a massive part of my life. I’ve collected interesting food packaging for the longest time, love slow mornings in coffee shops, visiting new brunch spots in new cities and wandering around supermarkets. I realised my knowledge of these brands and what makes them successful combined with experience taking on different types of projects (packaging, marketing materials, illustration and branding) gave me a unique insight into how to help Food & Beverage brands grow. The Food & Beverage sector is booming but there’s loads of competition out there. However, each business has its own story, unique benefits and specific audience...I use those things to create illustration and design work that excites people the way a great meal, coffee or cake excites people. Leading them to share the brand with others who they know will love it! Taking this more strategic approach means you’ll connect in a meaningful way with your audience, create natural growth and accumulate customers who are super loyal to your brand and ready to shout about it. #brandingstudio #brandingagency #designagency #designstudio #foodandbeverage #foodbrands #buildingfoodbrands #graphicdesign #foodbradning

Do emotional connections matter for plant-based success? 🤔🌱 In today’s highly competitive plant-based market, simply offering a great product is not enough. Consumers are driven by more than taste, health benefits, or sustainability – we also want to feel a connection to the brands we choose. 💚 Emotional branding, which involves creating deep, lasting bonds with consumers, can be the key to turning casual buyers into loyal subscribers to your brand. Find out how to harness the power of emotional branding in our latest article for the New Food Hub, using case studies from One Planet Pizza, allplants | B Corp™ and Heura Foods ➡️ https://bit.ly/3A8FbxC #ProVeg #NewFoodHub #Branding101

New Thirst Shots - Unbridling Bourbon for a New Era For centuries, #bourbon has been celebrated as the quintessential American spirit. And while its rich history has always driven relevance, we're beginning to see how an over-reliance on one-dimensional category stories can limit its potential. In the latest edition of Thirst Shots, we uncover 3 distinct opportunities for Bourbon brands to bring fresh perspectives to centuries-old customs, without losing credibility. - The near-universal use of Americana as a foundation for the bourbon category has blurred brand lines, creating a homogenous world of bourbon. In a category saturated with compelling stories and high-quality liquids, brands will need to reconsider their innovations, brand identities, and consumer interactions to achieve substantial differentiation. How might you disrupt bourbon's traditional tropes to differentiate your brand and captivate a new generation of consumers? - Given a fundamental shift in how consumers expect to be met, bourbon's traditional emphasis on process and provenance risks losing its allure. To stay relevant, bourbon brands must consider how they engage consumers in ways that transcend their products. How can we transition from storytellers to architects of the next generation of novel, memorable experiences? - The last decade has seen an exorbitant increase in more diverse American whiskey consumers, as well as a larger on-trade presence. With a changing demographic and more frequent consumer interactions, there is opportunity to explore new avenues for recruitment and consumption. How can we abandon outdated whiskey tropes and invite consumers to explore new bourbon occasions and serves? Visit our website to view the full piece >>> https://lnkd.in/egKrgtjs #bourbon #beverage #Thirst #brand

When telling the story of a food brand, consider focusing on its heritage, its ingredient sourcing, and/or its contribution to its community. These topics help define the company and create a lasting bond with the consumer. Check out our recent blog post for more details, and stay tuned for more posts outlining our process of building brand loyalty through storytelling. https://loom.ly/iOY0oBs #wearegate #brandstorytelling #foodbrands #brandingagency

Someone asked me recently for examples of benefits-led branding. Later that day I went to the supermarket… and there it was! Benefits-led branding highlights the advantages or positive outcomes of the product or service, rather than just listing its features or attributes. This makes it easier for a customer to see how their life or business could be improved by using the product. In the case of Yogi teas, rather than listing ingredients like mint or echinacea or whatever, the company explains the physical or emotional benefit to the consumer of drinking that particular tea. So, the key takeaway here is when you’re building your brand, focus on benefit-led messaging that will easily show consumers what your product can do for them. #brandstrategy #brandmessaging #branding

📢 Being noticeable, or salient, is key to capturing consumer attention and driving purchase decisions, and in a highly competitive arena such as the plant-based food market, it is crucial. It can mean the difference between great success and total failure for your business, as well as any individual product or brand in your range. 📈 In his latest blog post for the ProVeg New Food Hub our resident branding expert, Simon Middleton shares a guide to building brand salience in the plant-based market, using real-world examples like Quorn Foods, Alpro and Impossible Foods 🌱 Find actionable insights for standing out from the crowd here ➡️ https://hubs.ly/Q02PXWSn0 #ProVeg #PlantBasedMarket #NewFoodHub

Brand recognition and positioning are the cornerstones of any successful marketing campaign. Peak Milk's "Peak Breakfast Café" initiative exemplifies this strategy brilliantly. Leveraging their strong reputation for quality, Peak Milk promotes their nutritious breakfast products through engaging and relatable activities. This campaign features visits to bustling markets and neighborhoods, creating interactive experiences that emphasizes the importance of a healthy breakfast. By placing their brand ambassadors in these popular locations, Peak Milk not only builds trust but also humanise the brand, making it relatable to everyday consumers. This personal touch boosts the authenticity and credibility of their products. Peak Milk's campaign effectively enhances brand awareness while positioning their products as essential components of a healthy morning routine. Want to achieve similar results for your brand? Send us a DM and let’s help you develop creative and strategic marketing campaigns that not only grab attention but also achieve your business goals. #ADSTRATBMC #BrandManagement #BrandManagementAgency #BrandManagementInNigeria #BrandAwareness #BrandPositioning