Emma Boghossian’s Post

If you're in the #AEC (Architecture, Engineering & Construction) sector, your clients expect more than just impressive portfolios or low costs. They want partners who bring collaboration, professionalism, and long-term value to their projects. With many AEC projects lasting years, your firm’s ability to navigate challenges and foster positive working relationships is key. This is difficult to communicate within the limited scope of an AEC project proposal. However, a strategic brand approach during the bidding process can help your firm stand out. It's not just about meeting project requirements but also showcasing your core values, cultural fit, and communication skills. Before submitting a generic proposal, ask: Are you giving your clients compelling reasons to choose you over the competition? Is your content clear, concise, and a seamless extension of the experience clients can expect when working with your firm? By emphasizing value over cost, clearly articulating your firm’s unique strengths, and demonstrating transparent communication, you can position your services as an investment that will deliver long-term value, rather than a commodity to be purchased at the lowest price. This approach will continually refine your bidding process, strengthen your competitive edge, and increase your success rate in securing projects. If you're looking to better communicate your firm’s value proposition, let’s connect and explore how to elevate your approach. #AECMarketing #BrandStrategy #CompetitiveBidding #ConstructionMarketing #ArchitecturalBranding #EngineeringMarketing #AECMarketing #MetrixMarketing #MetrixMktg

In today’s competitive marketplace, you need more than just meeting requirements in proposal development. The key? Collaborate with your customer before the RFP release. Understand your potential client’s priorities and address them clearly in your proposal by showing how your firm will lead the project. 🔍✨ At Haselwood Marketing, we specialize in crafting and leading winning proposals that truly resonate with your clients. Let’s make your proposals stand out and win! 🌟 #AEC #WinningProposals #CustomerFocus #MarketingStrategy #ProposalManagement #Architecture #Engineering #Construction #BusinessGrowth #ClientSuccess #AECMarketing

Are you ready for all those proposals to drop this fall? Let Haselwood Marketing help you even out your workload. #ContractMarketing #AECMarketing #ProposalDevelopment #AvoidBurnout

🎄 This season, it’s time to deck the halls—and your proposals—with a winning edge. Learn how AEC firms are leveraging their experience to secure more contracts and outshine the competition. 🎁 Our gift to you? A downloadable guide packed with tips to improve your firms project briefs. Wrap up 2024 by setting the stage for proposal success in 2025! https://lnkd.in/ggKdaKVA #AEC #AECIndustry #proposals #projectexperience

We've got some big news to share! After years of serving clients across various industries, we've decided to focus our expertise and exclusively work with businesses in the architecture, engineering, and construction (A/E/C) industry. Why the shift, you ask? Well, it's simple. We've seen incredible success partnering with architects, engineers, and construction firms. Additionally, we've seen a growing need for specialized digital marketing services within the A/E/C space, and we're eager to dive headfirst into this exciting space. 💼🏗️ What does this mean for you? If you're in A/E/C space and looking to attract more qualified leads, showcase your expertise, and land those dream projects, then we're your strategic partner! We're ready to help our current and future clients shine in this dynamic field. To our amazing clients: Rest assured, this transition won't impact the quality of service you've come to expect from us. We're committed to supporting your digital marketing needs every step of the way, and we're here to ensure a smooth transition for everyone involved. We understand that change can sometimes bring up questions or uncertainties. We're here to provide clarity every step of the way. Feel free to reach out with inquiries about our new focus, how it affects your projects, or anything else. 🤝 Here's to new beginnings and exciting opportunities! We can't wait to embark on this journey with you all. Got questions or want to chat? Drop us a comment below and let us know what A/E/C marketing struggles you're facing. Stay tuned for more updates as we dive deeper into the A/E/C industry together! #aec #architecture #engineering #construction #aecdigitalmarketing #constructionmanagement #valueengineering #constructionprojectconsultants #businessgrowth #fomeaux

Tired of sounding like everyone else in your messaging? Here’s how we’re helping B2B, technical, and engineering companies stand out by solving the unseen problems that truly matter. 💡 #MarketingThatStandsOut #UniqueBranding #MetrixMktg #MetrixMarketing #AECMarketing

In the technical and #AEC (Architecture, Engineering & Construction) sectors, we all know how great your services are. Your innovations? Top-notch. Your expertise? Unmatched. But here’s the thing—sometimes, when we only focus on communicating our fantastic services, we all start to sound the same. So, what if we shift the narrative? ✨ Instead of focusing solely on innovation and technical details, let’s highlight the unseen problems—the ones that are often overlooked but create real headaches on the job site. That’s exactly what we’re doing for our new client with a campaign called “Unseen Problems? No Problem!” We’re showcasing how solving hidden challenges—like tight spaces, awkward angles, and small but critical safety risks—makes a big impact. It’s not just about selling tools and engineering services; it’s about fixing the real-world issues that slow down projects and increase costs. When you focus on solving the unseen, you go from being just another option to becoming the first and only choice your clients turn to. 💡 Like the sound of it? Message us today to see how we can bring creativity to your messaging and set you apart! #ProblemSolving #AECMarketing #ConstructionTools #TechnicalMarketing #Differentiation #MetrixMarketing #MetrixMktg

🚨 Is Your Marketing Strategy Holding You Back? 🚨 As we head into 2025, AEC firms face growing pressure to deliver more with less. Aligning your marketing strategy with business goals isn’t just a “nice to have” anymore—it’s essential for staying competitive. If you’re wondering whether your current strategy is ready for the challenges ahead, here are 10 signs it might be time for an upgrade: 🔍 Inconsistent branding across proposals and online platforms 🔍 Limited ROI tracking for your marketing efforts 🔍 Challenges in connecting with your ideal clients (See the full list here: https://lnkd.in/gMW6naaB ). Firms that tackle these issues head-on are better positioned to attract the right clients, increase win rates, and drive sustainable growth. Are you ready to make your strategy work harder for you? Let’s chat. 💬 #MarketingStrategy #AECGrowth #FractionalCMOforAEC #StrategicAlignment

6 Key Sections Every AEC Proposal Needs Crafting a winning AEC proposal? These 6 key sections are essential to showcase your firm's expertise and secure the project! From a strong executive summary to a clear timeline, make your proposal stand out. - Executive Summary - Project Approach and Methodology - Team Bios and Experience - Relevant Case Studies - Cost and Budget Breakdown - Timeline and Project Schedule #AECMarketing #ProposalPro #AECProposals #ConstructionMarketing #EngineeringLife #ArchitectureBusiness #ProposalTips #ProjectManagement #AECIndustry

I want to take a moment to celebrate all Architecture, Engineering, and Construction (AEC) growth professionals! 🌟 Whether we’re crafting proposals, marketing, building client relationships, or strategizing for the future, the work we do is essential to the success and innovation of our industry. I’m constantly inspired by the creativity, resilience, and adaptability of my peers in this field. Happy A/E/C Growth Professionals Day to everyone out there making a difference—you’re the driving force behind our progress. Let’s keep pushing our industry forward! 💪 #AECGrowthProfessionalsDay #OneSMPS #Marketing #ProposalWriting