EPOM’s Post

Retail media has emerged as the fastest-growing ad channel in the United States, experiencing a remarkable growth rate of 26.0% this year and capturing 14.1% of total US media spend. By 2028, nearly one in five ad dollars in the US will be devoted to retail media. This rapid growth emphasizes the importance of RMNs as a critical tactic of the marketing mix. However, despite this growth, RMNs face several key challenges...

The focus for retail media networks is shifting from onsite advertising to the offsite world, an area that retail media networks execs view as a swing at the big leagues. Still, the risk for networks looking to broaden their appeal could be significant: 

Offsite programmatic retail media ad spending is surging: https://lnkd.in/eRz6v-eu --- This article was originally featured in the EMARKETER Retail Media Weekly newsletter. To stay on top of digital advertising’s next major wave, subscribe here: https://lnkd.in/ed34DX67 #EMARKETER #programmatic #retailmedia #rmn #advertising

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

Advertiser spending on retail media networks in the U.S. is forecast to jump 30% this year, with growth largely coming from offsite programmatic media. But that bump also comes as retail media networks are questioned over transacting on low-quality MFA websites:

ICYMI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage