Digital Signage Pulse’s Post

ICYMI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

As and advertiser, are you struggling to stay ahead of the competition? Nielsen's Ad Intel can help! Our powerful analytics tools provide unparalleled insights into your competitors' ad spend across platforms and countries, as well as their ad performance and share of voice. With Ad Intel, you can: 📊 Monitor ad spend to uncover budget allocations 📱 Identify platforms for optimal ad performance 📈 Benchmark against your competitors to understand seasonality and share of voice DM me to learn more about how Ad Intel can give you the edge you need in today's competitive advertising landscape. #AdIntel #Nielsen #AdvertisingInsights #datadrivenmarketing #marketingstrategy #marketingandadvertising #advertising #competitoranalysis

The power of unified vision 💫 A bold step forward in advertising measurement. In a few days we will launch one of our most powerful developments: #multichannel. All ad players will be able to compare the performance of each media in a single dashboard and shine even brighter across all media. Compare and optimize your campaign on many different aspects: ✔️ At any KPI level: which attribution or purchase intent is best between display or DOOH? ✔️ In terms of investment, which channel has been most successful in driving impact and ROI? ✔️ Compared to the benchmark: how does my campaign compare to the industry or advertising goal? Get ready to power up your media mix with this innovation. ⏱ See you on March 1st.

Retail used to be simple: you saw your customers and made them buy your stuff. It's not as straightforward today... The boom of programmatic advertising has left its mark on the digital world, and retail ads have become different as well. Today, we rediscover retail advertising as well as: ☑️ Most Common Types of Retail Ads ☑️How to Create a Retail Ad Strategy ☑️Retail Media: Built vs Rent ☑️Trends and Predictions for Retail in 2025 As insightful as ever ☝ Click on the link!

🚀 Retail Media Networks (RMNs) are reshaping the advertising landscape, offering targeted ad opportunities. Discover how major retailers like Amazon and Target leverage first-party data for effective campaigns. Learn more: https://bit.ly/3JqBUKV #RetailMediaNetworks #Advertising #DataDriven

In the fast-paced world of digital marketing, adaptability is key. To compete with the big leagues, smaller teams and agencies need to prioritize learning and development. Last week, I learned that the OOH advertising space has been moving more towards programmatic spend. With a programmatic background, this is music to my ears. However, I can't help but think how to prepare for the inevitable changes coming our way. With the depreciation of cookies, I am seeking for the best solution to mitigate concerns of losing valuable insight of users' experiences. Which companies would you recommend checking out? #DigitalMarketing #MarketingExpertise #Cookies