Evocalize’s Post

In today's economy, price is the top concern for many consumers. 💸 As Gregg Majewski points out, people are being very selective about where they spend their money. While major chains like Chipotle may still be frequented regularly, smaller businesses are now in a rotation where value proposition is key. And that doesn't mean you have to be cheap. Your unique value prop could be pricing, service, delivery, or bundled offerings. As a local business, have you taken a hard look at your value prop lately? In this challenging environment, clearly communicating your differentiator could be the key to driving more frequent visits. What do you think? #restaurantmarketing #restaurantbranding #valueproposition #localbusiness #localmarketing #craveworthymarketing

In a slowing market, success isn’t just about lower pricing—it’s about the value you deliver. Consumers today are more discerning, focusing on the quality and experience you offer. Contrasting quarterly fortunes of Chipotle and McDonalds show that even in tighter economic conditions, customers are ready to spend more when they perceive real value. Focusing on value creation rather than just price competition is key to thriving in these times. eX&P Strategy can help you differentiate in a crowded market, with true value. Ask us how... #Retail #ConsumerTrends #ValueCreation

**Domino's Genius Strategy for Pizza Dominance** 1. **Technology Integration**: Pioneering online ordering and delivery tracking, enhancing customer convenience and operational efficiency. 2. **Consistent Quality**: Maintaining high standards for pizza quality and taste, ensuring a reliable and satisfying customer experience. 3. **Fast Delivery Promise**: Guaranteeing quick delivery times with the "30 minutes or less" promise, appealing to customers seeking convenience. 4. **Menu Innovation**: Continuously updating the menu with new offerings and limited-time promotions to keep customers engaged. 5. **Strong Franchise Model**: Leveraging a robust franchise model to expand rapidly while maintaining consistent brand standards. 6. **Aggressive Marketing**: Implementing memorable and creative marketing campaigns to build brand recognition and customer loyalty. 7. **Customer Feedback Utilization**: Actively using customer feedback to make improvements and innovate based on consumer preferences. 8. **Strategic Partnerships**: Forming partnerships with major delivery platforms to expand reach and accessibility. 9. **Global Expansion Strategy**: Adapting the business model to fit diverse international markets while maintaining core brand values. 10. **Value Offers**: Providing value deals and discounts to attract cost-conscious consumers and encourage frequent orders. #PizzaDominance #TechnologyIntegration #ConsistentQuality #FastDelivery #MenuInnovation #FranchiseModel #AggressiveMarketing #CustomerFeedback #StrategicPartnerships #GlobalExpansion #ValueOffers

It takes more than you might think to keep your favorite beer flowing freely. 🍺 I’ve seen this firsthand with one of the world’s biggest brewers, and the take-home message is that it’s not just about making the best beverage, it’s also about smarter, smoother #planning. In this particular case, they generate over $10 billion in annual revenue through a range of recognized brands and operations spanning continents. That equates to a lot of links in their #supplychain, requiring a transformative approach to meet modern challenges head on. So, what exactly are they doing? 🤔 The answer is both simple and complex. They’re moving away from outdated systems to adopt a new platform that enhances how they forecast demand, plan promos, and manage finances. Essentially, integrating everything into a seamless flow able to match the speed of today’s market. 🚀 🔖 And they’re especially focused on getting their promotional planning right, because promo activities drive a huge 80%+ of #retail #sales in key markets. All this means a big boost in #forecast accuracy and a reduction in operational inefficiencies. 👉 For instance, rerouting their logistical strategies will decrease supply chain costs by significant margins, given the scale of their operations. Have you got any examples of tech transforming traditional industries like this? 👇💬

Want to know the secret behind top restaurants and retailers' success? Here's the lowdown ⬇️ #RetailStrategy 🔑 Same-Store Sales: The ultimate metric for organic growth, removing the impact of new store openings and closures. Strong figures indicate a winning concept. 🔑 RevPASH: Restaurants' secret weapon. It gauges revenue per available seat hour, helping operators optimise seating, pricing, and promotions. Unearthing these metrics gives insights beyond top-line figures like revenue. #RestaurantGrowth hashtag#SuccessMetrics

Even though this article is specific to retail, these insights absolutely mirror the trends of the restaurant industry! Though value creation may be a bit simpler for larger players in some ways, we're actually seeing that many mid-sized and even smaller players have managed to outperform by focusing on three key areas: cost efficiency, growth, and capital productivity. Maintaining these priorities enables them to move up the value creation curve. Success in retail and restaurants alike isn’t about scale alone—it’s about bold decisions, creative adaptability, and strategic execution! #RestaurantTrends #Value #Restaurants

So, what is the definition of consumer “Value”? For many consumers a $2000 Prada bag is a “value”. For others a $5 Starbucks latte is value. For others a Chipotle bowl that can cover 2 meals is a “value” “Value” is defined differently by every consumer. In an environment of a K economy where 20% of consumers have never been better off, and 80% of consumers are living paycheque to paycheque, the concept of “value” is becoming critical for all consumer facing organizations. #cpg #fmcg #ceo #cmo #marketing #mcdonalds https://lnkd.in/g-PE2-Qj

After the wildly successful W.W.C.M.D. (What Would Change Makers Do?) series on McDonald's, I'm hitting a New England favorite, Dunkin' Donuts. Once the go-to for tons of people, they are quickly being replaced by better options. A lot of people may not know this, but Dunkin' Donuts was able to get their competitive advantage through coffee futures. Simply put, they locked in their price on their purchase of coffee at a time it was low and that decision allowed them to undercut their competitors. That advantage is now over, so their coffees are similarly priced to the other coffee places and many coffee lovers will say the product is substandard. I'm going to get into W.W.C.M.D. to lift this once mighty coffee chain out of their current pattern (closing stores throughout the U.S.). Buckle up for a five-part series that will do the following: Day 1: Cover the current situation Day 2: Talk about the competition Day 3: Cover the opportunities to pivot for market share Day 4: Dealing with the price points Day 5: Wrap up for the week

This past year saw dozens of brands closing dozens of restaurants, and predominantly involves well-established industry giants known for their longstanding market dominance. While store closures are commonly perceived as a response to shifting consumer preferences or challenging economic and operational conditions, they frequently represent strategic decisions. These closures can be part of a deliberate restructuring process aimed at sharpening the focus on profitability and long-term sustainability. 🔗 Access your free copy of the industry report here: https://lnkd.in/dEKrbxGH #marketintelligence #businessstrategy #brandclosures #operationalchallenges #strategicdecisions #businessinsights #industrytrends #marketmonitoring

Food and beverage companies are reviewing business portfolios to manage complexity and focus on areas of competitive advantage. This creates opportunities for M&A in 2024. Read our 2024 M&A outlook.  https://pwc.to/41YVwyg #PwCDeals #PortfolioOptimisation #MnA #IndustryTrends, #ValueCreation, #DealsTrends, #DealsInsights