Evocalize’s Post

In today's economy, price is the top concern for many consumers. 💸 As Gregg Majewski points out, people are being very selective about where they spend their money. While major chains like Chipotle may still be frequented regularly, smaller businesses are now in a rotation where value proposition is key. And that doesn't mean you have to be cheap. Your unique value prop could be pricing, service, delivery, or bundled offerings. As a local business, have you taken a hard look at your value prop lately? In this challenging environment, clearly communicating your differentiator could be the key to driving more frequent visits. What do you think? #restaurantmarketing #restaurantbranding #valueproposition #localbusiness #localmarketing #craveworthymarketing Craveworthy Brands

**Domino's Genius Strategy for Pizza Dominance** 1. **Technology Integration**: Pioneering online ordering and delivery tracking, enhancing customer convenience and operational efficiency. 2. **Consistent Quality**: Maintaining high standards for pizza quality and taste, ensuring a reliable and satisfying customer experience. 3. **Fast Delivery Promise**: Guaranteeing quick delivery times with the "30 minutes or less" promise, appealing to customers seeking convenience. 4. **Menu Innovation**: Continuously updating the menu with new offerings and limited-time promotions to keep customers engaged. 5. **Strong Franchise Model**: Leveraging a robust franchise model to expand rapidly while maintaining consistent brand standards. 6. **Aggressive Marketing**: Implementing memorable and creative marketing campaigns to build brand recognition and customer loyalty. 7. **Customer Feedback Utilization**: Actively using customer feedback to make improvements and innovate based on consumer preferences. 8. **Strategic Partnerships**: Forming partnerships with major delivery platforms to expand reach and accessibility. 9. **Global Expansion Strategy**: Adapting the business model to fit diverse international markets while maintaining core brand values. 10. **Value Offers**: Providing value deals and discounts to attract cost-conscious consumers and encourage frequent orders. #PizzaDominance #TechnologyIntegration #ConsistentQuality #FastDelivery #MenuInnovation #FranchiseModel #AggressiveMarketing #CustomerFeedback #StrategicPartnerships #GlobalExpansion #ValueOffers

Data is the heartbeat of a *successful* multi-location portfolio. How has data helped MarketMan users streamline operations across locations? Taco Del Mar: Streamlined operations and automated inventory management, leveraging real-time data to lower COGS by 3% and enhance productivity. The Dolar Shop: Unified management across international locations and reduced daily purchasing staff from 4 to just 1, thanks to streamlined inventory processes. LoveKind: Centralized inventory management across four brands, improving visibility and saving up to 5 hours per week in labor. Lucky 13 Sandwich: Integrated systems to enhance operational efficiency, allowing for seamless growth in a competitive market. Scaling in 2025 requires more than just great food—harness your data to reduce waste, boost profits, and adapt to any challenge. #RestaurantTech #FoodService #FoodTechnology #Restaurants #Restaurateur #RestaurantSuccess #FoodAndBeverage 

In a slowing market, success isn’t just about lower pricing—it’s about the value you deliver. Consumers today are more discerning, focusing on the quality and experience you offer. Contrasting quarterly fortunes of Chipotle and McDonalds show that even in tighter economic conditions, customers are ready to spend more when they perceive real value. Focusing on value creation rather than just price competition is key to thriving in these times. eX&P Strategy can help you differentiate in a crowded market, with true value. Ask us how... #Retail #ConsumerTrends #ValueCreation

It takes more than you might think to keep your favorite beer flowing freely. 🍺 I’ve seen this firsthand with one of the world’s biggest brewers, and the take-home message is that it’s not just about making the best beverage, it’s also about smarter, smoother #planning. In this particular case, they generate over $10 billion in annual revenue through a range of recognized brands and operations spanning continents. That equates to a lot of links in their #supplychain, requiring a transformative approach to meet modern challenges head on. So, what exactly are they doing? 🤔 The answer is both simple and complex. They’re moving away from outdated systems to adopt a new platform that enhances how they forecast demand, plan promos, and manage finances. Essentially, integrating everything into a seamless flow able to match the speed of today’s market. 🚀 🔖 And they’re especially focused on getting their promotional planning right, because promo activities drive a huge 80%+ of #retail #sales in key markets. All this means a big boost in #forecast accuracy and a reduction in operational inefficiencies. 👉 For instance, rerouting their logistical strategies will decrease supply chain costs by significant margins, given the scale of their operations. Have you got any examples of tech transforming traditional industries like this? 👇💬

Small Business Marketing Inspiration: Starbucks’ New Inflation-Conscious Pricing Strategy ☕ During economically challenging times, some of your most loyal customers may seek out more affordable options. Starbucks and many other popular national food chains are staying ahead of the frenzy by introducing special “value menu” offerings. In one of my latest strategy guides, I discuss methods like this and other tactics for keeping customers engaged during economic uncertainty. You can access it here: https://lnkd.in/gf7jEqXf! #InflationMarketing #ProductMarketing #PricingStrategy

Even though this article is specific to retail, these insights absolutely mirror the trends of the restaurant industry! Though value creation may be a bit simpler for larger players in some ways, we're actually seeing that many mid-sized and even smaller players have managed to outperform by focusing on three key areas: cost efficiency, growth, and capital productivity. Maintaining these priorities enables them to move up the value creation curve. Success in retail and restaurants alike isn’t about scale alone—it’s about bold decisions, creative adaptability, and strategic execution! #RestaurantTrends #Value #Restaurants

" 'We recognize that in several large markets, including the U.S., we have an opportunity to improve our value execution. Consumers still recognize us as the value leader versus our key competitors but it’s clear that our value leadership gap has recently shrunk. We are working to fix that with pace,' McDonald’s CEO Chris Kempczinski said on the company’s earnings call. Kempczinski said price increases have made consumers reconsider buying habits. ... McDonald’s executives on the earnings call said lower-income diners have not been moving from the chain to other fast-food restaurants, but instead have been eating out less frequently across most of the company’s markets globally. The company saw consumers pull back in not just the U.S. but globally, particularly families in European markets. 'At the end of the day, we expect customers will continue to feel the pinch of the economy and a higher cost of living for at least the next several quarters in this very competitive landscape,' McDonald’s U.S. President Joe Erlinger said. 'So we believe it is critical for us to consider these factors in order to grow market share, and return to sustainable guest count-led growth for the brand.' " Ece Yildirim, McDonald’s executives admit diners think prices are too high, say they’re working to create value, 𝘊𝘕𝘉𝘊, 29 July 2024, https://lnkd.in/gfxPSFUE

Want to know the secret behind top restaurants and retailers' success? Here's the lowdown ⬇️ #RetailStrategy 🔑 Same-Store Sales: The ultimate metric for organic growth, removing the impact of new store openings and closures. Strong figures indicate a winning concept. 🔑 RevPASH: Restaurants' secret weapon. It gauges revenue per available seat hour, helping operators optimise seating, pricing, and promotions. Unearthing these metrics gives insights beyond top-line figures like revenue. #RestaurantGrowth hashtag#SuccessMetrics

How Chipotle boosted traffic 8%: Limited-time offers and increased labor deployment grew Chipotle’s transactions and throughput in Q2, driving same-store sales up by 11%. Chipotle’s comparable transactions grew 8.7% last quarter, accounting for the bulk of the company’s surging 11.1% same-store sales growth, according to Chipotle’s Q2 2024 earnings release. The spring traffic surge demonstrated the importance of the chain’s focus on throughput in its labor deployment strategy. The roughly 50% of Chipotle restaurants that have an expeditor — a worker deployed between the point-of-sales system and the salsa station who helps with packaging and payment — managed to sell an average of five incremental entrees during the store’s peak 15-minute sales periods. Understanding some of the fundamentals underpinning the success of national retail tenants can help buyers and sellers of retail real estate maximize their investment gains. To find out more about dozens of national retail tenants, check out NNN Trends, an available resource for regional and national cap rates, comparable sales, and consumer traffic. https://bit.ly/4c6xF2W #investmentproperty #netlease #cre #creretail #retail