𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘄𝗶𝘁𝗵 𝗖𝗹𝗮𝗿𝗶𝘁𝘆
Welcome to the second post in our "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗪𝗼𝗿𝗿𝘆 𝗶𝗻𝘁𝗼 𝗪𝗶𝘀𝗱𝗼𝗺 𝘄𝗶𝘁𝗵 𝗦𝗼𝗻𝗮'𝘀 𝗖𝗘𝗢" series. This week, we’re looking at how insurance needs evolve as your business grows—and why making the right decisions early on can make all the difference.
When a business starts out, insurance often feels like a luxury. At Sona Insurance, we get that. That’s why we only recommend what’s truly necessary until your business is ready for the next level of protection. For example, a start-up without outside investment probably doesn’t need a Directors & Officers policy. At that stage, you likely don’t have employees, tax returns, or personal liabilities. But as your business grows, these needs can arise by year two or beyond.
As Rob Thacker, Sona’s CEO, recalls: "I met a business owner who didn’t buy insurance and within six months lost all their stock to a break-in and theft. By their best estimation, not being insured set them back three years—three years of progress, innovation, and income lost in an instant."
The big win of working with Sona is our pragmatic approach. We’re transparent and open about your evolving needs, ensuring you’re never overpaying or underprotected.
As your business develops, the conversation shifts. It’s no longer just about detailed coverage but balancing costs with self-insurance. For example, insuring laptops might be expensive, but replacing one at £750 could be a manageable cost. However, when your insurance spend exceeds £500,000, it’s time to consider advanced strategies like self-insurance or offshore “captive” solutions.
Insurance should grow with your business, not hold it back. At Sona, we help you make smart, tailored decisions that protect what matters and support your long-term success.
𝗦𝘁𝗮𝘆 𝘁𝘂𝗻𝗲𝗱 𝗳𝗼𝗿 𝗽𝗮𝗿𝘁 𝗜𝗜𝗜 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗲𝗿𝗶𝗲𝘀, where we’ll focus on 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝗦𝗼𝗻𝗮 and how their expertise delivers exceptional service and protection.
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