Floreal Bangladesh’s Post

I am thrilled to share the completion of my LXMT Capstone Project at Savannah College of Art and Design! A huge thank you to Professor Carin Wightman for your guidance throughout this journey. Versace, a pretigious Italian brand known for being provocative, rebellious, and culture-forward. However, recent financial data reveals an important trend for Versace in Q2 FY2025: while the global customer database grew by 1.1 million, a 16% year-over-year increase, revenue dropped by 28.2%, and revenue in Asia fell by 20%. The operating margin also plummeted from 12.5% to -1.5%, resulting in a $3 million operating loss. These numbers highlight a critical issue: new customers are not converting into high-value clients. Versace’s reliance on discount-driven sales and lower-margin products has hurt profitability. In China, the brand’s perception as “flashy” or “new rich” prevents it from resonating with culturally driven young consumers. 💡 My Solution? Rebranding! This rebranding concept forms the foundation of my SCAD Luxury and Brand Management MA Capstone Project. 1. Refining positioning to drive full-price sales: Build emotional connections to enhance brand equity. 2. Localization: Collaborate with Chinese artists on limited-edition collections. 3. Strengthen digital storytelling: Boost engagement on Chinese social platforms. 4. Optimizing sales structure: Reduce reliance on discounts and balance fixed costs. The Sanya Pop-Up is the first tactical implementation of this strategy. As China’s #1 tourist destination and #1 city for luxury spending, Sanya offers an ideal platform to test Versace’s revitalized image. 🔑 Highlights of the Sanya Pop-Up: 1. Cultural Collaboration: Pair Versace’s designs with works by Chinese artists. 2. Full-price product focus: Target affluent tourists with exclusive, locally inspired products. 3. Storytelling Amplified: Use social media to showcase the pop-up’s exclusivity and success. 4. China is critical to Versace’s growth, and the Sanya Pop-Up is a key step in realizing its rebranding strategy. This approach will refine its sales structure, enhance brand desirability, and drive sustainable growth. 👉 Explore the full process book here: https://lnkd.in/ev82tKFq Let’s connect and discuss! 💬 #SCAD #SCADLUXURY #LuxuryBrandManagement #Rebranding #Versace #ChinaMarket #SanyaPopup #MarketingStrategy

FASHION QUO VADIS? PRIORITISE IMPACT OVER ENTERTAINMENT Interesting. More and more I hear people in fashion state that “fashion is all about entertainment”. In a way, I view this as a linear extrapolation of the “Fashion brands need to become editors” which came up when the digital pure play platforms in fashion saw their market shares rise and people viewed their “curation” of products and their editorial approach as the main key success factors compared to the online and offline worlds of traditional department stores and brands at the time. And I do understand why Pharrell William’s spectacular Paris fashion premiere for Louis Vuitton was viewed as a celebration of joy and coming together and particularly as the “transition of fashion into entertainment”. I also understand where the eyeing of larger luxury players to the glamourous entertainment world on the US West coast as well as their appetite for talent agencies comes from. However, I am very confident that focusing on entertainment only or even using that as your strategic north star will be a route to failure and decline. Sure, storytelling continues to be critical, and I actually believe that we need to elevate storytelling to an entirely different level to take luxury into the future - leveraging pioneering digital (immersive) technologies as well as curated, multi-sensory approaches. And entertainment has some role in that. But at the core of your strategy needs to be something else, at least in my view, and that has just been perfectly articulated by The Future Laboratory at their annual Trend Briefing: We need to “Prioritise impact over entertainment”. The quantitative research that they executed with their Future Poll in the US and the UK clearly shows that this is what consumers really want - across all generations. Impact, not entertainment. Fashion is facing a critical decision: focus on impact or on entertainment. I believe that engineering a dream is no longer sufficient to generate desire. And desire/desirability is at the heart of all luxury. It’s time to think deeper in order to generate real relevance. Time to understand that the new luxurious dreams of the future need to be grounded in better realities. Time to rethink fashion and luxury for the future. At least if you want to build to last. #future #strategy #luxury #brands #fashion

🗣 Hello network! For my Master's degree final thesis, I'm conducting a research about how innovation through collaborative design strategies may impact the luxury brand's product development, image and consumer perception. Whether if you are a fashion lover or whether if you are part of the luxury industry, your insights are really valuable and helpful! I would really appreciate if you dedicate three minutes (promised!) to answer some questions to help me on my research 👨💻 Thanks for your time! LINK TO THE SURVEY: https://lnkd.in/dVgqQySF #luxury #luxurybrands #collaboration #art #brandcollaboration #artcollaboration #productdevelopment #consumerperception #brandawareness #brandimage #lvmh #kering

The UNIQLO brand: which 3 things immediately come to your mind? For us: “practical”, “down-to-earth” & “consistent quality”. Especially style and quality that stays dependable — something that’s not so easy to find in today’s market. The key to doing a photoshoot for a dailywear global brand like UNIQLO, which speaks the message of “consistency” through products as well as visual language in marketing, is to accurately translate and convey their brand DNA in the local context. So when AIMC did UNIQLO’s Summer LifeWear Collection, special care was taken to ensure photography was their signature clean, minimalist style, and photo subjects reflect everyday life in Hong Kong. Consistency in quality is what makes a brand great - something AIMC also takes to heart (and practice) very seriously. More AIMC projects : #aimchk_eventproduction #aimchk_PR #aimc_campaignplanning #aimc_sportseventmngmt #aimc_contentdevelopmnt #aimc_runningevents Client : UNIQLO HK Campaign : Summer LifeWear Collection Social Campaign www.aimchk.com

In 2018, Moncler made a genius move that not only reached a younger, more diverse audience but also acted as a catalyst, propelling them to an almost 300% revenue increase six years later. How did they do it? By continuing to deliver unforgettable experiences both IRL and across their own digital platforms. 𝙵𝚒𝚛𝚜𝚝 𝙸𝚖𝚙𝚛𝚎𝚜𝚜𝚒𝚘𝚗: 𝚃𝚑𝚎 𝙲𝚒𝚝𝚢 𝚘𝚏 𝙶𝚎𝚗𝚒𝚞𝚜 This one's a personal favourite of mine, having worked extensively with Moncler to establish Genius through the creation of always-on content and unforgettable user journeys. Since then, the internal team at Moncler has consistently levelled up, and The City of Genius is no exception. 🎨 Collaborative Creativity: Moncler continues to push the envelope with extraordinary creativity and cultural precision. Moncler x NIGO x Mercedes-Benz? I mean, come on... 🎥 Immersive Experience: Dynamic visuals and engaging animations bring Monler’s vision to life, offering a truly interactive journey. There are so many layers to this experience. 💎 Luxury Redefined: Every detail of the site reflects Moncler’s commitment to high-end, innovative fashion, elevating the digital experience to align seamlessly with its brand. 🛍️ Linking to Retail: The most elevated experience (the movie) is hosted exclusively on their own platform, driving repeat visits and, of course, higher product revenue margins. In the end, this genius campaign perfectly encapsulates how powerful first impressions can be. What’s your take on Moncler’s approach? Share your thoughts on how brands can innovate to create unforgettable first impressions both IRL and across digital! Link to Experience: https://lnkd.in/gv6XWVda

✨ 𝗧𝗵𝗲 𝗔𝗹𝗰𝗵𝗲𝗺𝘆 𝗼𝗳 𝗔𝗿𝘁 𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝗻 𝗟𝘂𝘅𝘂𝗿𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 ✨ I’m thrilled to share that I’ve completed the 𝗜𝗻𝘀𝗶𝗱𝗲 LVMH 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻, which has deepened my appreciation for the unique way luxury brands engage with consumers through 𝗮𝗿𝘁 and 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴. Having always been drawn to 𝗮𝗿𝘁, I’ve recently taken a more hands-on approach by 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗺𝘆𝘀𝗲𝗹𝗳 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝘀𝗸𝗲𝘁𝗰𝗵𝗶𝗻𝗴.  This personal journey has opened up a whole new dimension of creativity for me, where I get to explore how fashion is not just about clothing, but about telling stories and 𝘁𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻𝘁𝗼 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘄𝗼𝗿𝗹𝗱. It’s fascinating to see how 𝗟𝗩𝗠𝗛'𝘀 𝗺𝗮𝗶𝘀𝗼𝗻𝘀—through initiatives like short films such as "𝗟𝗲 𝗠𝘆𝘁𝗵𝗲 𝗗𝗶𝗼𝗿" (Christian Dior Couture) and "𝗟𝗲 𝗖𝗵𝗮𝘁𝗲𝗮𝘂 𝗱𝘂 𝗧𝗮𝗿𝗼𝘁", where runway looks are seamlessly blended into entirely new, dreamlike universes—use 𝗮𝗿𝘁𝗶𝘀𝘁𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 to engage and captivate.  These experiences are not just about products; they offer an 𝗲𝘀𝗰𝗮𝗽𝗲, 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻𝘁𝗼 𝗮 𝘄𝗼𝗿𝗹𝗱 𝘄𝗵𝗲𝗿𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗲𝗲𝘁𝘀 𝗲𝗺𝗼𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗰𝗿𝗮𝗳𝘁𝘀𝗺𝗮𝗻𝘀𝗵𝗶𝗽 𝗺𝗲𝗲𝘁𝘀 𝗶𝗺𝗮𝗴𝗶𝗻𝗮𝘁𝗶𝗼𝗻. Through this lens, I’ve come to realize that the future of luxury is about creating experiences that 𝘀𝗽𝗲𝗮𝗸 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁, inviting consumers to connect not only with the product but with the narrative and creativity behind it.  The power of art and storytelling is at the core of this, building immersive worlds that resonate deeply with people, and 𝗳𝗼𝘀𝘁𝗲𝗿 𝗹𝗼𝗻𝗴-𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. I’m excited to continue exploring how these insights will shape the future of luxury branding and how creativity can elevate the consumer journey.   𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙨𝙚𝙚 𝙩𝙝𝙚 𝙧𝙤𝙡𝙚 𝙤𝙛 𝙖𝙧𝙩 𝙖𝙣𝙙 𝙨𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜 𝙞𝙣 𝙨𝙝𝙖𝙥𝙞𝙣𝙜 𝙩𝙝𝙚 𝙛𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙡𝙪𝙭𝙪𝙧𝙮 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨? #InsideLVMH #LuxuryBranding #ArtAndStorytelling #CustomerEngagement #Fashion #Innovation #LuxuryExperience #LVMH #EmotionalConnection

To elevate the branding of BGMEA and the Bangladeshi garment sector - it's essential to build a compelling narrative that resonates with both local and global audiences. This narrative should be deeply rooted in the rich heritage of Bangladesh, its commitment to sustainability, and the innovative spirit driving the RMG sector forward. Digital Presence and Youth Engagement 1. Storytelling with a Digital Focus: The journey begins with crafting a powerful brand story that highlights the evolution of the Bangladeshi garment industry. This story can be shared through various digital platforms, from social media to immersive websites, creating a visual and emotional connection with the audience. 2. Targeting the Young Generation: The younger generation is the future of fashion consumption, and engaging them requires a dynamic digital strategy. Utilize platforms like Instagram, YouTube and LinkedIn to create interactive content that showcases the latest trends in Bangladeshi fashion. Data-Driven Fashion Creation 1. Leveraging Data for Demand-Driven Fashion: The RMG sector should harness data analytics to identify emerging fashion trends, popular color palettes, and preferred dress patterns. This data-driven approach allows for the creation of apparel that is not only stylish but also meets the demands of consumers. 2. Sustainable Fabrics and Cost Efficiency: Sustainability is no longer an option but a necessity. By focusing on locally sourced, eco-friendly fabrics, the Bangladeshi garment industry can position itself as a leader in sustainable fashion. Aesthetic Venues and Global Showcasing 1. Curating Aesthetic Spaces: Creating visually appealing digital spaces where global customers can explore and purchase Bangladeshi apparel is crucial. Virtual showrooms, augmented reality (AR) try-ons, and interactive fashion shows can provide an immersive experience, allowing customers to engage with the brand in innovative ways. 2. Global Fashion Collaboration: Collaborations with international brands, designers, and fashion houses can further elevate BGMEA's presence on the global stage. Joint ventures that blend Bangladeshi craftsmanship with global fashion trends can create exclusive collections that appeal to a worldwide audience. Educating and Engaging Global Buyers 1. Highlighting Sustainable Practices: Educating global buyers about the sustainable practices employed by BGMEA is essential for building trust and loyalty. 2. Showcasing the Future of Fashion: The future of fashion lies in sustainability, innovation, and inclusivity. BGMEA should position itself as a thought leader in these areas by hosting webinars, fashion conferences, and digital summits. By weaving a rich narrative, leveraging data, embracing digital innovation, and fostering global collaborations, BGMEA can transform its brand into a global symbol of sustainable and stylish fashion. #branding #bgmea #bangladeshigarments

𝗚𝗲𝗻𝘁𝗹𝗲 𝗠𝗼𝗻𝘀𝘁𝗲𝗿 𝘅 𝗠𝘂𝗴𝗹𝗲𝗿: 𝗔 𝗧𝗿𝗮𝗶𝗹𝗯𝗹𝗮𝘇𝗶𝗻𝗴 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗘𝘆𝗲𝘄𝗲𝗮𝗿 🕶 🕶 The fusion of French luxury and South Korean innovation comes to life with the new MUGLER x GENTLE MONSTER collaboration. I recently visited South Korea and was very impressed by GENTLE MONSTER's retail stores and their collaboration with Maison Margiela. Gentle Monster primarily targets Gen Z and Millennials in the Chinese and South Korean markets, where it’s very popular among trendsetters and fashion-forward followers. In contrast, Mugler attracts a more global audience interested in luxury fashion and innovative design, making the synergies between both brands clear. Inspired by Mugler’s 1997 𝗟𝗲𝘀 𝗜𝗻𝘀𝗲𝗰𝘁𝗲𝘀 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻, these pieces merge historical fashion elements with contemporary design. 🤜 🤛 Strategic Collaborations: In an era where collaborations are increasingly common, this partnership stands out for its creative synergy and ability to attract diverse audiences.  👁 Brand DNA: Gentle Monster’s ethos of “Weird Beauty” is vividly represented, making this collaboration not just a fashion statement but a bold artistic expression. Having experienced Gentle Monster’s stores firsthand, I can attest to their unparalleled consumer experience through retail design. Their pop-up stores are particularly astonishing, offering immersive and unique environments that engage all senses. The MUGLER x GENTLE MONSTER collection launches tomorrow, and I’m looking forward to the pop-up stores they will be opening in key locations such as New York, Paris, and Seoul. These temporary installations are sure to capture the essence of both brands, providing an extraordinary retail experience. Experiential Retail 🌟🛍️ GENTLE MONSTER 젠틀몬스터 retail aligns with the the concept of experiential retail which is rapidly evolving. Experiential retail refers to creating immersive, engaging shopping environments that go beyond traditional retail experiences. This trend includes elements such as interactive art, live events, virtual reality, and personalized services, all designed to create memorable interactions and deeper brand connections. 📣 What do you think about the increasing trend of cross-brand collaborations in the fashion industry? How do you see it shaping consumer expectations and experiences? #Fashion #Eyewear #Collaboration #RetailExperience #GentleMonster #Mugler #Innovation #Design #Launch #PopUpStores #ExperientialRetail

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited.

𝗕𝗹𝗮𝘁𝗮𝗻𝘁 𝗞𝗻𝗼𝗰𝗸𝗼𝗳𝗳 𝗼𝗿 𝗖𝗹𝗲𝘃𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴? Chagee has quickly become a massive hit in Singapore with huge queues outside its stores. But while everyone’s lining up for the milk tea, I can’t help but notice something else… Chagee’s cup design looks almost identical to Dior’s iconic Book Tote. And let’s be honest, this isn’t just ‘inspiration’—it’s a clear rip-off. Is it a clever marketing move to borrow from a luxury brand, or is it crossing the line into blatant imitation? For me, it feels like the latter. In an era where originality is so important for branding, why are some companies getting away with copying high fashion for a quick image boost? So what do you think—genius marketing or lazy copycat?