Fortress Consulting’s Post

Here's a run down of what Harris and Trump are up to with their digital ads. We dig through spending, targeting and messaging, and show off some of the new tools we've built to make tracking ads (and holding them accountable) easier. Have a read, and sign up for future issues if you find it useful. https://lnkd.in/e3-cCset

With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://bit.ly/4feFiqg #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://ow.ly/Ebs830sHAOf #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://ow.ly/599T30sHt3y #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

Amidst the escalating momentum of the 2024 election cycle, political advertisers dominate the conversation, leaving non-political counterparts grappling with relevance. Projections indicate a staggering $16 billion in political ad spending, amplifying the challenge for all advertisers to stand out amidst the political noise. Let's strategize together on how to differentiate your brand and maintain visibility in this crowded landscape. #Advertising #2024Election #MarketingInsights #Simplifi

As the 2024 elections approach, the battleground for voters' attention is not just online or on TV screens—it's in the physical world we navigate daily. Digital out-of-home advertising (DOOH) is emerging as a pivotal arena in political campaigns, offering a blend of the digital targeting capabilities of online ads with the time-tested benefits of engaging audiences where they spend their time. Ready to gain a strategic edge with DOOH? https://lnkd.in/erJ3ieeJ Download our guide and learn: *What DOOH is and why it's reshaping political advertising *How to use DOOH for a winning campaign strategy *How to target voters, achieve mass reach, and measure impact *What creative strategies can help drive results

With the US election right around the corner, political advertising is expected to break records in 2024. With any political marketing campaign, fine-tuning your audience strategy is crucial to success, especially in the fragmented world of connected media. To ensure your strategies are ready for the upcoming election season, download our new slideshare: http://transu.co/6045cNdUR #Martech #MediaBuying #Audiences #Marketing

💬 Did $10.53 billion in ad spending influence the 2024 presidential election? 💬 I recently listened to an insightful podcast from AdExchanger on how political ad strategies shaped the 2024 U.S. presidential race. With an estimated $10.53 billion in ad dollars at play, campaigns leaned heavily into targeted digital formats like Connected TV (CTV) to reach voters precisely, while traditional media continued to play a significant role. What’s also surprising? Despite Democrats outspending Republicans, Donald Trump secured the presidency with a less extensive paid media presence than anticipated. This outcome prompts a reevaluation of the effectiveness of massive ad expenditure. For advertisers, it’s a powerful reminder that meaningful, targeted advertising can shape voter behavior. It’s not just about reaching an audience; it’s about delivering the right message, at the right time, in the right place. #Election2024 #PoliticalAds #DigitalMarketing #MediaStrategy #AudienceEngagement

As the 2024 elections approach, the battleground for voters' attention is not just online or on TV screens—it's in the physical world we navigate daily. Digital out-of-home advertising (DOOH) is emerging as a pivotal arena in political campaigns, offering a blend of the digital targeting capabilities of online ads with the time-tested benefits of engaging audiences where they spend their time. Ready to gain a strategic edge with DOOH? https://lnkd.in/eCcD6CBn Download our guide and learn What DOOH is and why it's reshaping political advertising How to use DOOH for a winning campaign strategy How to target voters, achieve mass reach and measure impact What creative strategies can help drive results

🚀 2024 Political Ad Spending Eclipsing $10B For First Time As we approach the 2024 elections, the political ad landscape is set for groundbreaking spending and potential headwinds to digital media spending (for everyone else). According to Insider Intelligence's 2024 Political Spending Forecast. - Spending to Surpass $12.3B: hitting an all-time high - 28% Digital: A significant shift with nearly a third of budgets going digital This influx will likely increase ad costs across the board, compounded by the Q3 cutoff of third-party cookies by Google, disrupting ad efficiency. It's good to play your hedges now 🛡️ Potential Hedges: - Focus on ad markets that have reduced CPM cost exposure like affiliate and influencer marketing. - Invest in owned media such as email, content, and shoppable video - Explore alternative investments of marketing dollars and resources such as focusing on the optimization of your marketing technology stack (resetting, adding, subtracting) #PoliticalAdSpending #DigitalMarketing #Elections2024 #MarketingStrategies