Found&Chosen’s Post

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2,460 followers

1mo

The power of collaboration: shared KPIs and a celebration of joint pipeline wins. When partnerships work together, everyone wins—clients, prospects, and partners alike. Found&Chosen's Squad Leader, Bryant Goodall, sees this as the future of B2B growth. https://lnkd.in/gixFmUc8 #abm #accountbasedmarketing #pillarcontent #abmprogram #marketingstrategy #nearbound

Transcript

In order to solve for the problem of letting current customers and prospects know that they do more than just that service, we reach out to some of the providers of the services that they procure and ask them to join us in a webinar series. And the key and the key theme of the webinar series was solving problems for the collaborative client base. The the that part of the Venn diagram where both companies came together. And shared the the solutions for that audience and four different webinars. They were able to accomplish not only reaching a broader base, but also being able to showcase more of the services that they were doing. They were talking about the search, the selection and the setup of all these services with these providers really showing the client, the potential clients, the end to end support from where one. Company would start and the other company would end. And what was really neat about the journey was is that not only did this start only start with just a couple of couple of marketing departments, we could see it proliferate throughout the rest of the organization. And one of the parent companies of the partner ended up taking this idea and getting it broad and moving it. And what one last thing that I thought was really cool that in fact was pulled out in the near bound book. Was that we begin using shared KPI's and we actually measured the pipeline of both for of all the partner companies from this and celebrated those. So maybe we didn't get business, the client didn't but his partner did. We shared in the celebration of that and it was this just wonderful.

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