FOX Carolina News’ Post

From healing others to helping people achieve their higher education dreams, and everything in between, our clients' work inspires us. And we thrive on the opportunity to amplify their message. Learn more about our #ImmersivelyDifferent passion from agency veteran and Principal, Broadcast Buying, Lynette McCarthy.    #MediaOnly #Media #BroadcastBuying #MintzHoke #Broadcast #MediaPlanning #MediaBuying #MediaPlacement 

📺 Gray Television, a leading broadcast company, prioritizes delivering quality news while optimizing digital engagement. Learn how they achieved: 📈 20% ↑ in article views/session 📈 22% ↑ in homepage CTR 📉 -5% ↓ in homepage bounce rate Check out the #CaseStudy to see how they did it with Taboola Homepage For You! https://ow.ly/UcvE50Rw9Vh #AudienceEngagement #TaboolaHomepageForYou #DigitalPublishing #DigitalMarketing #NewsIndustry

🚨 📺 On July 1, 1941, the world saw the first TV ad ever. The WNBT TV station (now NBCUniversal) showed the "Bulova Watch Time" ad at 2:29 p.m. In the 9-second-long video, the words "America runs on Bulova time" were the first message combined with the video ad ever. This message was spoken by Ray Forrest, one of the very first TV personalities ever. Fun fact: Bulova was billed $9 for the ad. This step marked a new era in advertising, and TV ads were among the most important forms of advertising in the upcoming decades. Even today, in the digital world, video is on the throne of power when it comes to advertising. #marketing #advertising #history #bulova #video #ad #tv #television #digitalmarketing

"TV is Dead." In early 2023, this was the buzzword in the media industry with #TataIPL going #Free on digital. What happened after that is truly remarkable to note: 1. #IPLonStar grew 36% and delivered #highestever reach of 50.5 Cr. The previous high was #electionyear 2019 - 47.8 Cr. 2. #WTC2024 became the most viewed single test with 12.5 Cr tuning in for the match. 3. #AsiaCup23, a 13-match event (also free on mobile), was viewed by 30.6 Cr Indians. 4. #WorldCup23 (also free) reached 52 Cr Indians. 5. #PKL10 (free too) is creating records - 28 Cr viewers in half season, almost the number of viewers who saw season 9 on Linear. 6. #PL2324 is almost 2X of last season, with 30% matches to go. #Incredible, isn't it? 8 out of 9 TV viewers in #India have watched some sports in the year 2023 on #Television. 2/3rd watch IPL on Star. Post covid, TV saw a large dip; in 2023, it's back roaring! #LinearTV is here, healthy, and growing. Unlike the West - cable in India is far cheaper than leading OTT platforms (and data cost). This is the #IndiaStory! #believe #sports #DisneyStar #StarIndia #sportsbiz #broadcastmedia #liveentertainment Santhosh S Sanat Narayankar #premierleague

Sad to say, but we have a sleazy, massive and well-funded radical right misinformation machine. We know that fox, newsmax and oan run propaganda stories 24/7, along with their hundreds of fact-free, hate-driven radio stations. We also have the sneaky misinformation machine, masquerading as mainstream news that run scripted right-wing slants. If you watch a sinclair sneaky broadcasting station, you are being indoctrinated to opinions instead of facts at these 185 local tv stations run by sinclair: https://lnkd.in/e3F5ZCHe

Rick - thanks for the opportunity to talk about Continuum - past and future!

Despite the fast-paced and constantly evolving media landscape, we continue to see clear examples that broadcast television is as relevant as ever. Broadcast isn’t going anywhere, but viewing habits are evolving. Having the right resources and media partners to help navigate these changes is more important than ever. It’s exciting to connect businesses with advertising solutions across multiple platforms that are as impactful as this year’s big game. #advertising #broadcastmedia #cbs #nbc

Did you know radio was the first medium to broadcast breaking news in real-time? 📻 Even in today’s digital age, broadcasting continues to be one of the most immediate ways to connect with audiences. Our Broadcast Media students dive into the history and evolution of this powerful medium. #BroadcastingHistory #MediaTrivia #CSBMediaArts #RadioRoots #FunFacts #Broadcasting

❓What do people think about politicians presenting programmes ❓ Viewers and listeners are at the heart of everything we do, which is why it was so important to give audiences up and down the country their say on this hotly-debated issue. Cristina Nicolotti Squires, our Group Director for Broadcasting & Media, explains some of our key findings. Read more from our research here: https://lnkd.in/dqbm_C_E #Broadcasting #Politics #TV

The political season is upon us. Are your TV spots getting bumped? Traditional television ads will remain the dominant component of the estimated $12.3 billion earmarked for U.S. #politicaladvertising this year. Broadcast TV maintains its popularity in political advertising thanks to its capacity to reach a broad audience. What is your strategy to #stayvisible?