BrewDog becomes Official Beer Partner of Lord’s Cricket Ground
Marylebone Cricket Club (MCC) has partnered with BrewDog, making it the Official Beer Partner at Lord’s Cricket Ground, in a four-year deal which starts early in the new year.
Starting in January, Lord’s will feature a diverse range of BrewDog products, ensuring visitors can enjoy a true variety of British craft beers elevating the selection and offering something new each season. Low- and no-alcohol options will also be available, maintaining inclusivity across all preferences.
Matchdays at Lord’s are set to become an even more dynamic experience with BrewDog’s involvement. In the summer, BrewDog will take over the Food Village Upper Deck, transforming it into a craft beer haven pouring a variety of BrewDog beers, as well as customer activations around the ground, ticket offers and giveaways to add to the matchday experience.
BrewDog will also bring matchday cricket activations to select BrewDog pubs during the season, with events like pre-Test match breakfasts at Paddington and Waterloo locations, creating fan hubs around London and offering a taste of Lord’s hospitality.
BrewDog brings with it a pioneering focus on sustainability and innovation. With initiatives like its Lost Forest reforestation project in Aviemore, Scotland, covering over 9,300 acres, and its on-site anaerobic digester that transforms waste into biogas to power the brewery, BrewDog aligns with MCC’s sustainability goals and made them a standout partner.
Their “Beer For Your Grandchildren” approach ensures that every pint served at Lord’s is part of a broader effort to protect the planet. Through this partnership, BrewDog will also support the broader cricket community through a dedicated fund for charitable initiatives, emphasising the brand’s dedication to community engagement and the good of the game.
For the full story, go to: https://lnkd.in/e3qfwNn8
Huge thanks to the MCC and BrewDog for inviting Sports Venue Business' own John Sheehan along to the launch. And especially to Andy Muggleton and James Arrow.
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