Gabriel Lajarca’s Post

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Founder @ KreativityMind | Data-Driven Paid Ads for Ecomm Brands | Media Buyer | Growth Strategist

Rethink Free Shipping: Set a Threshold for BFCM 🚚💰 As we gear up for BFCM, it’s essential to reconsider your shipping strategy. Here are some key points to consider: 👉Top Retailers Aren’t Offering Free Shipping Many leading retailers have moved away from offering free shipping as a standard practice. This shows that success can be achieved without relying solely on free shipping. 👉Establish a Free Shipping Threshold Setting a free shipping threshold at 50% to 75% of your Average Order Value (AOV) can motivate customers to spend more. This not only increases the average order size but also enhances your revenue. 3 Reasons to Set a Shipping Threshold Reason #01: Focus on Higher Value Customers: By not offering free shipping on every order, you can avoid the costs associated with low-value purchases. This helps protect your profit margins. Reason #02: Improve Margins on Low AOV: A shipping threshold allows you to keep higher profit margins on orders that would typically be less profitable. Reason #03: Encourage Larger Cart Sizes: When customers know they need to meet a certain amount to qualify for free shipping, they’re more likely to add extra items to their cart, boosting your sales.

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