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The UEFA audience is getting younger, and Gen Z is a powerful demographic that brands can't ignore. Here are some key takeaways from sponsor targeting: ⚡️ While Heineken remains a strong UEFA sponsor, Gen Z skews towards energy drinks like Red Bull and Monster Energy. This aligns with data showing Gen Z drinks less alcohol than Millennials. ⚽️ Red Bull's investment in the Leeds football team demonstrates their awareness of this opportunity. Other energy drink brands should take note. 💪 Gen Z's interests extend beyond the pitch. Data suggests they're interested in bodybuilding/fitness supplements and even luxury fragrances! 💰 This demographic has disposable income, making them a prime target for high-end cologne brands like Dior and Givenchy. Sponsoring their favorite teams (Portugal) or players (Luka Modrić) could be a winning strategy. 𝗧𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿: Brands need to adapt their strategies to resonate with Gen Z. UEFA offers a unique platform to reach this valuable audience, but sponsors need to understand their interests and move beyond traditional categories. 🔗⬇️ Discover how adapting to these audience changes can open new sponsorship opportunities https://bit.ly/4emt6nC

Capitalize on the surge of sports viewership and social media engagement to reach a wider audience. Here's how... ⬇️ 👉 (Follow us for more paid media strategies and tips!) The world of sports is booming, and it's not just about the athletes on the field. Social media is abuzz with fans, creating a massive opportunity for non-sports brands to get in the game. 👀 This June is packed with major sporting events: - US Olympic Trials: Witness the selection process for Team USA across various sports. - French Open: See the world's best tennis players battle it on clay. - European Athletics Championships: Catch top European athletes in action in Rome. - Euro 2024: The UEFA European Football Championship promises a month of unforgettable football. - Tour de France: Witness cycling's elite competes across breathtaking landscapes. 👀 Why target sports fans? - Broader Market Reach: Sports transcend demographics, offering access to new audiences. - High Engagement Levels: Sports fans are passionate, leading to better ad recall and brand awareness. - Efficient Targeting: Tailor campaigns to specific events and regions for maximum impact. 👉 Swipe right and discover how to: - Use social media platforms like TikTok, Instagram, and YouTube to reach sports fans. - Partner with athletes and influencers for authentic brand experiences. - Utilize advanced targeting capabilities for laser-focused campaigns. 🗣️ The Olympics are coming! Learn how to leverage the excitement of Paris 2024 and participate in the online conversation. Thank you, Kathleen Villaflor, for providing this list. 💬 Read the full blog: https://lnkd.in/g4vr7KhX #sports #sportsmarketing #socialmediaads #digitalmarketing #Olympics #UEFA

News Australia's #NewsSportNetwork today announced it is joining forces with Partnerbrite, an internationally renowned fan audience platform.   Partnerbrite is an #adtech platform, developed in the UK, that transforms partnerships with fan targeted digital campaigns on social, video and display channels. It solves a major problem in #sports marketing - providing a full-funnel solution for brands to target audiences, without sports organisations needing to share their #data. Partnerbrite bridges the gap between data-rich sports organisations and targeted #marketing campaigns, enhancing fan-brand connections driving mutual benefits for all stakeholders. News Sport Network Managing Director Michael Wilkins said: “We are excited to join forces with Partnerbrite. We think the product is innovative and could be a game-changer for brands and how they engage with audiences in the sport sector. With our own deep relationships across many sporting bodies as well as with many household brands, we think we can collectively enhance the current way brands invest and leverage their relationships in sport.” This strategic collaboration brings together News Sport Network’s large sporting audience and strong relationships across all major sports and brands in Australia with Partnerbrite’s innovative platform and increasing client base of top-tier brands and sporting brands globally. News Sport Network and Partnerbrite will work to sell their offerings together, work with brands to identify appropriate properties in the sport industry to invest in and work with sporting partners to identify appropriate #commercial partners for available categories. Read more here: https://lnkd.in/gSk9_3Fc #NewsAustralia Sachin Kumar

Professional Niche Sport Sponsorship This study investigates the goals and criteria involved in niche #sport #sponsorships. Niche sports, by definition, have a smaller audience than mainstream sports. The study surveyed 352 #sports #sponsorship decision-makers and received usable responses from 89 specifically focused on niche sports. The research identified five key objectives that sponsors aim to achieve: increasing awareness of their target market, boosting sales and market share, enhancing their public image, and becoming more involved in the community. Interestingly, the study also found that different companies prioritize these goals differently. Some sponsors care more about name recognition, while others are more concerned with reaching specific demographics within the niche sport's audience. The key takeaway for niche sports organizations is to (understand their fanbase and how it aligns with the target market of potential sponsors). Also, they should be adaptable in helping sponsors achieve their objectives and emphasize how sponsorships can raise brand awareness and sales.

As the curtain closes on another thrilling Olympic Games 🏆 The Olympics have proven to be a great opportunity to drive sales and engagement for e-commerce. The impact on the hosting economy is clear (20% increase in retail spending in Paris during the Olympics!). Let’s see how you can make such sports events work for your business, wherever it is: 🏅 Creative Campaigns: Brands leveraged first-party data and crafted exclusive, event-themed merchandise, leading to a 25% increase in click-through rates and higher conversion rates. [1] 🏅 Strategic Collaborations: Engaging content and collaborations with influencers helped brands reach a wider audience and build trust. This approach is particularly powerful for major events, as evidenced by the Tokyo Olympics generating 3.2 billion interactions on official social media channels, showcasing the massive potential for brand engagement during such global events. 🏅 Real-Time Engagement during Games: E-commerce brands worldwide can boost sales by leveraging real-time engagement during major sports events. For example, using live event hashtags and social media posts to connect with audiences or offering promotions only available during game time. [3] The Paris 2024 Olympics highlighted the effectiveness of strategic marketing tied to global events for enhancing visibility and sales. Creating an event calendar that aligns with real-life events, like the upcoming US Open or the NFL season, can be an amazing sales boost to any online business! #Ecommerce #Paris2024 #OlympicGames #RetailStrategy #OnlineSales #Bounce #HiddenLosses

Ever wondered why companies invest in sports sponsorships? Increased Brand Awareness: Sports sponsorships offer exceptional visibility and reach, helping companies boost brand recognition among a highly engaged audience. Enhanced Credibility: By associating with respected sports teams or events, companies can bolster their credibility and trustworthiness in the eyes of consumers. Targeted Marketing: Sports sponsorships enable companies to connect with specific demographics that align with their target market, ensuring more tailored promotional efforts. Emotional Engagement: Sports have a unique ability to evoke strong emotions and passion among fans, allowing companies to create impactful connections on a deeper level. Community Building: Supporting sports initiatives not only fosters community spirit but also provides opportunities for companies to engage with local communities and strengthen relationships beyond business transactions. #SportsSponsorship #MKTG5519

Some very useful insights from my colleague Ruofu Zhu - one of the pioneers of China's digital sports industry - on 'How Paris 2024 came to life online in China.' exclusively for WARC. The Paris 2024 Olympics marked a significant shift in audience engagement, particularly in China, where platforms like Douyin and Kuaishou played pivotal digital roles. - Over 200 Chinese influencers with a minimum of 50,000 followers each were present at the Games in Paris, the highest number to date. - Companies like Yili and Mengniu utilised innovative marketing approaches during the Games, ranging from real-time engagement and nostalgic content to celebrity endorsements to connect with fans. - The success of digital platforms at Paris 2024 suggests that future Olympic Games will increasingly rely on influencer partnerships apart from athlete or team sponsorships. Thanks, Jenny Chan for the support. #China #olympics #digital #marketing #Paris https://lnkd.in/eKe_7c9u?

Deals between brands and athletes are increasingly being struck without the involvement of clubs, who traditionally have acted as gatekeepers. I give my thoughts to Digiday on this trend and the reasons behind it. 👇 🤑 Influencer spending continues to rise. 🤳 Athlete endorsement deals are getting shorter in duration and are constructed with social media in mind. 🧠 Sponsorship is the cognitive default for agents to monetise their talent away from the field of play, however, more are cottoning on to the value of media buyers. 👀 Check out my thoughts here: https://lnkd.in/gnygTKFd 👍 Thanks, Sam Bradley and Seb Joseph for asking me to contribute. ----------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry. 🔝 Connect with me (please add an intro/reason). #StriveSays #SportsMarketing #SportsIndustry #BrandAmbassadors #SportsBusiness

𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞’𝐬 𝐠𝐚𝐦𝐞, 𝐬𝐨 𝐰𝐡𝐲 𝐨𝐧𝐥𝐲 𝐭𝐚𝐫𝐠𝐞𝐭 𝐡𝐚𝐥𝐟 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞? This is the question that some of the world’s biggest #brands have asked themselves in recent years, leading to the emergence of a new form of sponsorship, centred around targeting #football clubs with strong men’s and women’s teams.   Through this strategy, brands are able to reach a wider and more varied audience whilst focusing resources under one sponsorship pillar, allowing them to maximise their investment and brand reward. In the latest article from our Beyond The Match Magazine, we explore the brands who have benefited from this approach and why businesses should capitalise while they still can. Click below to read the article ⬇️ #SportsMarketing | #BrandSponsorships

📚 Price Waterhouse Coopers- PwC have released the annual Global Sports Survey, highlighting the burgeoning optimism among sports experts when it comes to women’s sport. As interest in women’s sports continues to soar, the focus on media coverage, fan engagement, and investment activity remains crucial. The opportunity to craft unique experiences tailored to new audiences presents an exciting frontier. The challenge lies in balancing the enhancement of the sporting product with overall development, ensuring sustained exposure while deepening understanding of fan demographics to enhance engagement. #womenssport #leadership