Gift Njoku’s Post

A brand is a stack of different layers. The higher up you go, the more visible these layers become. The upper layers — and therefore visible layers — correspond to the brand’s visual identity. The lower layers — and therefore less visible layers — need to be articulated to become tangible. — And that’s 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 : to make the invisible tangible, intelligible, and practical. The 𝗽𝘆𝗿𝗮𝗺𝗶𝗱’𝘀 𝗮𝗽𝗲𝘅 corresponds to the 𝗯𝗿𝗮𝗻𝗱 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀. Brand guidelines are the ultimate synthesis of all the visual rules to respect so that the brand’s “look” aligns with all the lower layers of the pyramid. Without creating your brand platform, you'll need luck to make great brand guidelines. And if a plan requires luck to succeed, then it's a bad plan. We’ve made a brand platform tutorial on Notion to help you create yours. It’s free. PS You’ll find the link in the first comment.  PROVOK. ____ #business #branding

A lot of businesses think #branding is just about having a #logo or a #website, but it's so much more than that! ✨ True branding is all about the whole experience - everything from the story behind your product to how your customers feel when they use it. Without a solid branding strategy, your business could easily fade into the background the moment customers look elsewhere. Imagine pouring your heart into a product, only to see it get lost in a sea of mediocrity - no one recognizes it and no one remembers it! So, how can you make sure your unique essence shines through in your brand? ✨Define Your Core: What’s special about your offering? Why did you start? ✨Craft Your Story: Narrate the journey of your brand. Make it resonate. ✨Visual Identity: Ensure your visuals reflect your unique story and values. Branding is not just about a visual mark; it's about marking your presence in the minds of your customers. 🌟

Unfortunately, over 80% of entrepreneurs believe that visual identity and branding are the same but they are not. It's a common misconception that branding is solely about visuals. While visual identity plays a crucial role in creating a strong brand identity, it's just one piece of the puzzle. Branding is more like a parent to visual identity, same way you're related by blood with your parent but have different personalities. Branding encompasses everything from your company's values and mission to your customer experience and reputation, including your visual identity. Branding encompasses much more, such as; 🔵 Brand messaging The story you want to tell about your brand. 🔵 Brand values The principles that guide your business decisions. 🔵 Brand personality The unique character your brand embodies. 🔵 Brand experience The overall impression customers have of your brand. Focusing on these elements in addition to your visual identity can help you create a complete brand that resonates with your target audience and drives long-term success. #maestrodisenos

Branding is so much more than just what customers see. Visuals are important. But they're not everything. A brand that relies only on its visual identity without a verbal identity is like meeting an attractive person with zero personality. Despite their looks, they're not that interesting. It must start with what's verbal: 1. The Idea: What's the core concept behind your brand? 2. The Story: What journey does your brand take your customers on? 3. The Character: What persona does your brand embody? 4. The Mission: What is your brand's purpose? Without these elements, your brand is just a pretty face. Think about the brands you love. They all have a story, a character, a mission. They make you feel something. A brand's verbal identity gives it depth. It makes it memorable. It connects on a deeper level. So, don't just focus on the visuals. Build a strong verbal identity. Your brand will be more than just a logo. It will be a story that people want to be part of. #branding #brand #brandidentity #business #brandstrategy #marketing #businessowner #branddesign

🚀 Ready to Scale and Expand? Let’s Talk Branding! 🚀 When it comes to Go-To-Market strategies and sales expansion, having a solid plan is key—but don’t underestimate the power of branding. A well-designed visual identity sets your product apart, especially if you're breaking into a new market. At Fireart Studio, branding is at the heart of what we do. We specialize in helping companies create brands that are recognizable, impactful, and relatable—even when they’re new to the scene. From crafting the perfect visual style to setting clear brand guidelines, we’ll guide you every step of the way. Why? Because a strong brand isn't just a logo—it's the story that connects you with your customers and drives growth. Let’s make your product stand out and scale to new heights together. Drop a comment or DM, and let’s connect! #GoToMarket #SalesGrowth #MarketPenetration #FireartBranding #VisualIdentity #ScaleUp #BrandBuilding

Some say that design isn’t that important. They are actually true. For a startup, bringing a product to the market is the highest priority. A high level brand identity isn’t. But, after a few years when you want to become a high level brand, it’s expected to have a brand identity at the same level. That includes: 1. A well defined brand strategy 2. Professionally crafted visual identity 3. Clear messaging with a unique voice I say it again, it’s expected. You need to become that higher level version of your brand. And when you are, the result will be aligned with that level. #branding #design

Mastering the Art: Bridging strategic insights into creative brilliance. A brand strategy is a blueprint for building your brand, waiting to come to life. But without execution, it remains stagnant— just a Keynote tucked away somewhere in your computer. This is where most fail, the sweet spot in between the brand strategy work and design development. Because, a part of the execution is often designing or refreshing a visual identity. Often, you forget about your values and purpose, get carried away looking at the visuals of your competitors. And often, you confuse your own personal preferences with the brand personality. The outcome is a visual identity of no significance, a hollow copy. Creative brilliance comes from understanding how to visualise thoughts and ideas, like your purpose. Everything else is mere decoration. This is why I start with brand strategy, and as a designer it allows me to immerse myself in those thoughts on a deeper level, painting the ideas in my head at a very early stage. In fact, that bridge becomes very small – the distance between strategic insights and creative brilliance isn’t that far. Do you want to be a hollow copy or do you want to communicate your purpose? – Hi! I am Emilie Thulin. I help scaleups refresh and design their brand identities so that they can show off their brilliance. ✨ #brandidentitydesign #branding #brandstrategy

There is one thing that can help your brand be memorable. Do you think Looks? Think again! Before that, have you ever thought about how your brand feels? Most people stop at visuals, but there's more. There is something else that can give your brand a massive edge. Intrigued? So let's talk about sensory branding! Yeah! you read that right. Engaging more than just the eyes can work wonders for your branding game. So, what's the secret sauce? It's something you experience every day without realizing its power. Touch! Imagine this, you receive a product wrapped in high-quality, beautifully textured packaging. The moment you touch it, you can feel the quality and care that went into it. It's an experience that sticks with you. High-quality materials for your products and packaging can elevate your brand. Start thinking about how your brand feels. Let's make those senses tingle! #branding #packaging #brandidentity #design

The key difference between branding and graphic design eludes many. I was once confused, too. They are absolutely not the same thing. This misunderstanding can cause you lots of heartache and $$! Branding and graphic design are both about problem-solving, but branding is about influencing the gut feeling you have about a brand. Graphic design is just one of the many tools necessary to get that done (and without a doubt, a powerful tool for that). A strong brand communicates trust, reliability, and value, addressing the core concerns of consumers. By crafting a compelling brand story through a well-designed brand identity, businesses can resonate with their audience on a deeper level, paving the way for long-term success. Let's harness the power of branding to not only stand out but to truly make a difference in the lives of our customers. 📷 : Nikita Pishchugin #branding #graphicdesign #business #brandidentity

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀𝗻’𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱? Overcomplicating your branding could be the reason. Too many colours, messages, or designs can overwhelm instead of inspire. Imagine pouring time and money into your brand only for your audience to forget it. Without a clear, simple identity, you risk blending into the noise of your competition. Simplicity isn’t just about aesthetics—it’s about clarity, memorability, and trust. The solution? SIMPLICITY. A clean message, streamlined design, and consistent visuals will make your brand not just look professional but also stay unforgettable. Start embracing minimalist branding and see how simplicity transforms perception into connection. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗮𝘀 𝗮 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿 𝘁𝗵𝗮𝘁 𝗹𝗲𝘀𝘀 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴! Keep your strategy simple and your impact powerful. 💡✨