Green Door Co’s Post

Navigating Awards in Advertising: A Dual Perspective   At Platinum Seed, we know that awards in the advertising industry can hold significant value, but we also approach them with thoughtful scepticism. As we approach awards-ceremony-season, this is our take on the dual nature of accolades: The Good: • Celebration of Creativity: Awards provide a platform to recognise and celebrate the incredible talent within our industry and help inspire teams to push boundaries.  • Credibility Boost: Winning an award can enhance an agency’s reputation, helping to build trust with potential clients and showcasing a commitment to quality and innovation. • Networking Opportunities: Award ceremonies gather the brightest minds in the industry, creating great opportunities for collaboration. The Less Good: • Subjectivity: Awards are often decided by a select panel, which means that what’s celebrated may not always align with our client needs. • Focus Shift: There’s a fine line between striving for excellence and chasing awards. While we love recognition from our peers, we will always strive to deliver impactful results for our clients. • Pressure to Conform: For us, it’s crucial to stay true to our vision and values. • Morale: While awards definitely boost morale, we hope that the real satisfaction comes from meaningful work and the positive impact we create. We celebrate every achievement, aiming to balance our pursuit of recognition with a focus on delivering real value. But who doesn’t love a good awards after-party?! #creativethinking #brandawareness #performancemarketing #Advertising #DigitalMarketing #Awards #Creativity #Innovation

The need to constantly invest time and resource in better understanding customers, and using this to deliver more effective communications and marketing campaigns that can have a meaningful impact on business objectives, was a recurring theme through the inaugural Financial Promoter Live event organised by Rhotic Media last month. This was, of course, music to my ears as the idea that communications goals should be linked to commercial goals is something I’ve always believed in very strongly, and certainly makes for the best agency-client relationships. What also came through loud and clear from the event is that it isn’t aways easy to get senior leaders to understand where marketing fits into the overall organisational strategy, and the contribution it makes, but being able to ‘speak the same language’ can make a huge difference here. This is a challenge that still comes up time and time again, but one that it seems we are making some headway on! #FinancialMarketing #FinancialCommunications #FPLive

As your business grows, it's important to consider how your brand communications need to evolve. We recently hosted a panel at EntreConf with Emma Brooks from e2e-assure and Zoë Colosimo from Neighbourly to discuss changing communications strategies for scaling businesses. Listen below for a snapshot of our top takeaways or check out our full write-from Maria Dickson for more details: https://bit.ly/4ePKEIT EntreConf and EntreConf Awards #Brand #BrandCommunications #ScaleUp #growth #PR #comms

"𝐏𝐑 𝐢𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧." – 𝐃𝐨𝐮𝐠𝐥𝐚𝐬 𝐒𝐦𝐢𝐭𝐡 Douglas Smith views PR as a way to highlight and communicate a brand's achievements. By showcasing performance, PR helps to build credibility and authority, which are essential for business growth. #PerformanceRecognition #BrandValue #PublicRelations #PRStrategy #DouglasSmith #PerformanceMatters #BrandSuccess #MediaRelations #PRExpert #ReputationManagement #BusinessGrowth #StrategicCommunications #BrandAwareness #PublicRelationsStrategy #Storytelling #ClientEngagement

With WPP’s report ‘Australia 2035 and Beyond’ hot off the presses, now’s the perfect time to get the low down from Rose Herceg, President, WPP Australia & New Zealand, in our latest Meet the Marketer episode with Nicolette Briscoe. They cover: 👉 Being exceptional at what you do 👉 Understanding who is really buying your brand 👉 Why it’s never been more important to be “brave, crazy and imaginative” Watch now: https://lnkd.in/gWUU_7c5 #MeettheMarketer #AANACommunity

Branding is an essential aspect of any business, and media plays a vital role in it. Partnering with media houses for their events can amplify your brand like nothing else. The branding that takes place through various media platforms is simply massive! If you want to know what's in store for you, if you partner with TV9 Network- "easydiner FOODIE AWARDS -, reach out to me. #branding #Media #Partnerships Bien-être Consulting

Check out our episode of THE INFLUENCE FACTOR, featuring @raja_rajamannar, Chief Marketing and Communications Officer of @mastercard. Raja Rajamannar shares his top 3 essential tips for marketers across industries. You won't want to miss this insightful discussion! 🚀💻🙌

 #influencermarketing #creatoreconomy #digitalmarketing #marketingtips #marketingessentials #Mastercard

A successful brand is one that resonates locally and globally. Today, think about the local stories that shape your brand. Celebrate the connections that bring you closer to home, while reaching audiences far beyond borders. With a global mindset and local heart, PR can help your brand build bridges that matter! #swc #shirleywilliamscommunications #globalmindset #localheart #brandstory

🌟 Transform Your Brand & Ignite Your Influence: My Work with Dr. Geneva Williams 🌟 Have you ever wondered how leaders can completely transform their brands and skyrocket their impact? Let me share with you the secrets behind the extraordinary journey of Dr. Geneva J. Williams

Do you have an unforgettable brand? When crafting your brand story, it's essential to remember that your first target audience are your employees. By finding a brand narrative that unites the entire company under a shared purpose, you create a strong and authentic foundation for your external communications. If your message doesn't resonate inside your company, it won't resonate genuinely on the outside. So, before pitching your marketing idea to consumers, test it within your organisation. Throw it against the walls and see if your co-workers and management team truly believe in your brand promise. Your brand's success depends on the collective belief and commitment of every member of your organisation. 🌟? #MLAA #MoreleadsandAppointments #LeadGen https://lnkd.in/g4y-W5rm