Navigating Awards in Advertising: A Dual Perspective At Platinum Seed, we know that awards in the advertising industry can hold significant value, but we also approach them with thoughtful scepticism. As we approach awards-ceremony-season, this is our take on the dual nature of accolades: The Good: • Celebration of Creativity: Awards provide a platform to recognise and celebrate the incredible talent within our industry and help inspire teams to push boundaries. • Credibility Boost: Winning an award can enhance an agency’s reputation, helping to build trust with potential clients and showcasing a commitment to quality and innovation. • Networking Opportunities: Award ceremonies gather the brightest minds in the industry, creating great opportunities for collaboration. The Less Good: • Subjectivity: Awards are often decided by a select panel, which means that what’s celebrated may not always align with our client needs. • Focus Shift: There’s a fine line between striving for excellence and chasing awards. While we love recognition from our peers, we will always strive to deliver impactful results for our clients. • Pressure to Conform: For us, it’s crucial to stay true to our vision and values. • Morale: While awards definitely boost morale, we hope that the real satisfaction comes from meaningful work and the positive impact we create. We celebrate every achievement, aiming to balance our pursuit of recognition with a focus on delivering real value. But who doesn’t love a good awards after-party?! #creativethinking #brandawareness #performancemarketing #Advertising #DigitalMarketing #Awards #Creativity #Innovation
Platinum Seed / digital marketing agency’s Post
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We’ve said it before, but we’ll say it again: Just because you entered Cannes Lions doesn’t mean your entries now have to sit on the shelves and collect dust. There are so many other great shows into which you can enter to maximize the investment on your campaign-afterlife. 🎉 Exciting News for Creative Professionals in Marketing, Media, and Advertising! 🎉 Unlock the key to success with our exclusive, curated, and constantly updated awards directory. Whether you're looking to elevate your brand, gain industry recognition, or simply stay ahead of the competition, our awards directory has got you covered. ✨ What You’ll Get: ➡ Access to a comprehensive list of the most prestigious marketing, media, and advertising awards. ➡Regular updates to ensure you never miss an opportunity. ➡Hand-selected awards by our experts, ensuring the highest quality and relevance. But here’s the best part: This is the last week to get lifetime access for just $7! 🌟 Don’t miss out on this incredible opportunity to stay ahead in the awards game at a fraction of the cost. 🚀 Why Invest in Our Awards Directory? ➡Save Time: No more endless searching. Everything you need is in one place. ➡Stay Updated: We do the legwork, so you don’t have to. ➡Strategize Better: Choose the right awards and boost your chances of winning. Act now and secure your lifetime access before the price goes up. Join the community of winners and start planning your award-winning submissions today! 👉 DM us for access. #CreativeExcellence #AwardsDirectory #IndustryRecognition #MarketingAwards #MediaAwards #AdvertisingAwards #LifetimeAccess #LimitedOffer
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Creativity. Effectiveness. Together. We’re always striving to create exceptional experiences for our customers, online and IRL. That’s why we’ve entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Subject to regulatory approval, Effie will join the LIONS Division; home to Cannes Lions International Festival of Creativity, WARC, Contagious and Acuity Pricing (formerly Brand View). We’re bringing together these interconnected worlds of creativity and effectiveness to create a new powerhouse in marketing for the global community. But that’s not all. We’re planning to supercharge Effie not-for-profit Effie Worldwide, Inc. to create The Effie and LIONS Foundation, Inc., subject to regulatory approval. With training for all marketing students, especially those under-represented in the marketing community, we will preserve and transform Effie’s impact to date, educating the next generation of marketing talent and ensuring the future health of the industry. Find out more: https://shorturl.at/9uyPL #Creativity #Effectiveness #Marketing
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Here’s a question. If something is the right thing to do, how patient should you be? Our first exchange with the Effie board was on February 25th, 2011. Since then, we have talked about this alliance with various leaders of the brand across the years, but it takes some true vision (I mean you Jae Goodman and you Traci Alford) to get over the numerous hurdles to make this a reality. Marketers, brands, agencies — everyone in our business — need creativity and effectiveness to align and this will help that happen more than ever. Lesson of the day: good things come to those who wait. A million “Thank yous” to the amazing Ascential and Effie teams who worked tirelessly to unite our brands.
Creativity. Effectiveness. Together. We’re always striving to create exceptional experiences for our customers, online and IRL. That’s why we’ve entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Subject to regulatory approval, Effie will join the LIONS Division; home to Cannes Lions International Festival of Creativity, WARC, Contagious and Acuity Pricing (formerly Brand View). We’re bringing together these interconnected worlds of creativity and effectiveness to create a new powerhouse in marketing for the global community. But that’s not all. We’re planning to supercharge Effie not-for-profit Effie Worldwide, Inc. to create The Effie and LIONS Foundation, Inc., subject to regulatory approval. With training for all marketing students, especially those under-represented in the marketing community, we will preserve and transform Effie’s impact to date, educating the next generation of marketing talent and ensuring the future health of the industry. Find out more: https://shorturl.at/9uyPL #Creativity #Effectiveness #Marketing
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Better late than never. I can't express how humbled and excited I am to have contributed my time as a judge for the 2024 United States Effie awards back in February. In their own words: Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.
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Social Media Consultant, Strategist Speaker, and Founder of Saturn 9 Media--I say things louder for the people in back.
It's that time of year again, when our feeds are flooded with "best of the year" lists, awards, and accolades for marketers. While many of these recognitions are well-deserved, if you work for a smaller brand, you might feel unnoticed or left out--and it's perfectly okay to feel that way. It doesn't make you a jealous person or mean that you are somehow less for feeling that way. And while it's true that most of these lists and awards only feature work from major brands or large agencies, that doesn't mean that the work of marketers at smaller brands isn't just as creative or impactful. So, to those of you working day in and day out on small brands without much budget or national name recognition, I just want to say--I see you.
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Thank you to Reem Makari and the Performance Marketing World team for launching their first Diversity Steering Committee session! First topics discussed: 💡 AI and how we can see it affecting Performance Marketing for the future 💼 Hiring practices and what we can do to improve the industry A brilliant space for individuals in the industry to learn from one another. Thank you for the invite and for giving so much food for thought! How is AI affecting you every day? Would LOVE to hear in the comments. 👇🏻📨 (And no ChatGPT used in this post ... I wrote it myself! 👩🏼💻) #performancemarketingworld #diversity #influencermarketing #marketingagency Andrew Goldsmith Rob Jackson Chris Devlin Serlina Boyd Robin Langford Joseph Arthur
Today, Performance Marketing World launched its very first Diversity Steering Committee session. The purpose of the group is to bridge the gap between agencies, brands, and publishers, in the performance marketing space to share knowledge, set goals, hold each other accountable, and form a safe space to discuss diversity and inclusivity in an open matter. This is a project that I pitched to PMW which I am very passionate about and very proud to be a part of. I believe it is important to hold these conversations and for people to show up, ask questions, and learn from one another to make positive changes. Thank you to Issy Chambury, Andrew Goldsmith, Rob Jackson, Chris Devlin, and Serlina Boyd for attending the first session as well as the PMW team Robin Langford, Joseph Arthur, and Jyoti Rambhai for joining and for your support. Thank you as well to Celine Yaseen, Samantha Johnston, and Thouraya Hamade for supporting the launch of the committee. Looking forward to having more of these discussions in the future and for expanding the group to include more voices and insights around important matters.
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The allure of Business Award recognition is undeniable. For Australian businesses, it represents a golden opportunity to shine a spotlight on their accomplishments, bolster brand reputation, and attract new customers. However, with a myriad of awards programs available, selecting the right ones can be a daunting task. This article will guide you through the process of identifying the right awards programs and categories that perfectly align with your business’s unique strengths and expertise. ➡️https://lnkd.in/gHb3EpA6 #awards #businessawards #categories #pr #win #findingtherightfit #whyawards #growth #challenge #inspo #success #blog
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Passionate Marketing Brand Director with 18+ Years Building and Enhancing Brand Reputation. Expert in Data-Driven Strategies, Driving Process Innovation, and Leveraging AI for Marketing Excellence!
Wow, Big news today from Cannes Lions International Festival of Creativity & Effie Worldwide Awards 🏆 These awards are more than just accolades; they represent the pinnacle of creative and strategic achievement in our industry. Creative Marketing that Matters 💥 #CannesLions #EffieAwards #AdvertisingExcellence #Creativity #Effectiveness #MarketingSuccess
We're excited to share that Effie Worldwide, the global benchmark in marketing effectiveness, will join LIONS, home to Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View). Together, we stand for creative marketing that matters. As part of this, we will supercharge Effie's not-for-profit arm to create The Effie and LIONS Foundation, Inc. With tools and training for educational institutions and underrepresented communities, we will join forces to reinvest in the next generation of marketing talent. (All subject to regulatory approval)
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A fantastic way to kick off the week - judging the Effie UK Awards! There's more than a few reasons it makes for an enjoyable experience... 💡 The bar is high so reading the entries always provides great inspiration 💭 Fellow judges bring a breadth of opinion and experience to learn from 🏆 Acting as a judge provides a new perspective on what makes award-winning work worthy, and the write up engaging, which can be applied to your own entries 🔎 Proving the value and effectiveness of advertising is important to our industry. These awards are evidence that advertising can and does have positive influence on brands and beyond #effies #effiesuk #effectivenessawards #effectiveness #marketingeffectiveness
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Over the next 12 days leading up to Christmas, we're giving IPA members exclusive access to incredible freebies, designed to help you elevate your business and truly understand your audience. These freebies are split up into three categories; * How to grow your business * Understand your audiences better * A selection box of shorter reads: our top 4 blogs of the year So whether you’re after insights from the leading brands, looking to boost your effectiveness or getting to grips with margins, there’s something for you: https://lnkd.in/eYVubEsG
