For nine years, we’ve been standing against Black Friday, highlighting the pressures it places on workers across the supply chain and on the environment. Today is no different. We keep giving the culture of heavy, systematic discount-driven shopping the cold shoulder. That’s why we’re open without any additional discounts. Our stores and outlets, both physical and digital, will keep their normal prices. It’s just business as usual. Find out more about why we continue to oppose Black Friday and the difference between systematic discounting and regular sales here: https://lnkd.in/dNYxV-tv
Sandy MacLaren
1mo
🎩 to you Haglöfs.
Well done Pat! I agree that is a great decision for the brand and also serves to protect the consumer.
Inspirerande!
Ruth Tauber
1mo
Yesss! Go Haglöfs 🌱
This hits hard. "The goal of regular sales, including our outlet stores, is to balance stock levels, with any price reductions affecting only the brand and retailer margins—not the people behind the products." We don't often think of the impact that Black Friday has on the people behind the products. I think you might find our partner FREITAG's yearly stances interesting. Different angle and approach focussed on sustainability, but also a powerful stance. This year, they're closed and running a Big Bag Swap. 👏