Havas Play’s Post

Two simple dots... can make a big difference. This idea is a great example of the creative power of this region – something that becomes big because it is creative. Something that captures hearts and minds because it's relevant. Not because there's a celebrity in it. Not because we spent 1M dollars producing it. But because it's a powerful idea. D&AD is the hardest award to get in this business. This is the one you don't win, you earn. This idea earned it. Havas earned it. Congrats, team! Fabio Silveira Anshuman Bhattacharya, Joao Medeiros, Michele De iuliis, Rickie Lee Cheyne, Samantha Sieiro Pires, ‏‎‏‎‏‎ Ahmad Raslan, Misk Fekaiki, Adrian Mutescu, Bruno Araldi, Serena Abi Aad, Anyce NEDIR, Mia Moussa, Selina Khiroya, Razan Karim, Sarah Skaf Dany Naaman, Dana Tahir, Houda Tohme, Carlos Nadal, Alejandro Fischer, Oliver El Obeid, Varun Kohli, Makram Georges Khater, Rami Husseini, karine barakat Havas Creative Network, Havas Middle East, Havas

This week I got to spend a day in the same room with some of the best people in Romania’s marcom and some of the best campaigns of the year. A front row view on what a solid case for Effie looks like. Here are 4 key words that stuck with me after the experience: 1. Sacrifice – a fresh reminder to stick to the essential. So often we forget that a good campaign comes from sacrificing a lot. Other ideas, other goals, other target audiences etc. This applies to Effie cases as well. Make sure to leave out any non-essential info, since time is super short. 2. Clarity – keep the objective in mind throughout the case, the big idea throughout various executions etc. Consumers don’t have time to decode what your brand has to say and jury members don’t have time to decode what the case is about. Keep it clear all the way. 3. Passion – this one is a must. How can you build a love brand if you don’t pour a little bit of your own heart while building it? Passion shines through, even in the way the case is written. 4. Results – not just any results, but the ones that are in direct correlation to that one big objective you had. It’s all about effectiveness after all. 😊 Thank you Effie Romania. It was lovely to see old friends from the industry and to listen to new perspectives. A great learning experience, for sure. #effie #effieromania #effieawards #advertising #marcom

The "United Nations of IAA" campaign continues with Gary Chi, IAA President of the Chinese Taipei Chapter and CEO of Dentsu Creative & Isobar Taiwan. At the helm of Dentsu, Gary leads his teams to create innovative, data-driven solutions that make a meaningful impact on brands, businesses, and society. In his interview, Gary shares why #sustainability is a core value that guides his work—both at Dentsu and within the International Advertising Association. He believes that as marketing professionals, we have a responsibility to drive positive change for society and the environment. Reflecting on his experience at the IAA World Congress, Gary emphasizes the power of global collaboration and how the IAA connects professionals worldwide to promote innovation, sustainability, and progress in the marketing industry. Read the full interview with the link in the comments below. 👇

The Sway Crew Talents 🔥 The talent management department of BeInfluence Europe has developed into something big in just 2,5 years 💥 From 4 talents to 19 amazing content creators. We have a really diverse talent portfolio: from entertainment, lifestyle, travel and makeup to food, the talents are each excelling in their unique fields. We helped them grow and conquer new challenges on TV as hosts and even their own show on Pickx (Offline, The Drop & Fresh festivals) 📺 We've built strong, lasting partnerships with iconic brands, managing to activate several talents on the same campaigns. From beauty giants like L’Oréal ( with Yves Saint Laurent, Kerastase, vichy) and Nivea to tech leaders like Samsung and Sony; but also lifestyle favorites like Nespresso and Amazon, we have talents for every campaign. The talents have been part of spectacular Redbull events, walked the Cannes red carpet, and attended fashion shows and movie premieres in New York, London, and Paris. These experiences have not only enhanced their visibility, their portfolios but also enriched their creative journeys 🙌🏻 The Sway Crew also believes in giving back. Our talents have supported important causes, working with the European Commission, GAIA, Télévie, and campaigns focused on mental health and youth fraud prevention. They're committed to using their platform as best they can to help make a difference. Thanks to our amazing team Jérôme, Rachel, Alizée and Koen for all their work, for being the best papager and mamager out there, for building great long lasting collaboration with our clients and partner agencies 🤝 And this is just the beginning 💥 #BeInfluence #TheSwayCrew #talentmanagement #influencermarketing #contentcreators #brandcollaborations

Pernod Ricard, a leading name in the spirits and wines industry, has chosen Carat, a distinguished agency under Dentsu, to handle its vast media account in Europe, the Middle East, and Africa (EMEA). According to COMvergence, Pernod Ricard invests an impressive $120 million annually in measured media in this region, demonstrating its commitment to maintaining industry leadership. This significant investment reflects the company’s dedication to enhancing its presence in the competitive spirits and wines market. Known for its premium brands and strong market presence, Pernod Ricard consistently demonstrates its commitment to improving media strategies and engaging deeply with its audience. Previously, several top agencies, including GroupM, Havas, Omnicom, and MG, managed this media account. In this new strategic shift, Dentsu’s iProspect will continue its current role in Spain, strengthened further by Carat’s expertise. Eric Benoist, Global Chief Marketing Officer for Pernod Ricard, praised the change: “After assessing the needs of the Pernod Ricard Europe Entities, we decided to transition to Carat as our media partner, with a gradual rollout across markets starting in July 2024. Carat will enhance media strategies and efficiencies to boost audience engagement across our renowned brands.” This strategic move highlights Pernod Ricard’s proactive approach to refining its media operations and reinforcing its esteemed market position, ensuring continued growth and prominence in the global market.

South African Tourism is running a captivating cinema campaign preparing for Easter. Executed by us. This is how to get more visibility for sales and engagement as a peak period approaches. Plan ahead so you hit your target. #brands #branding #sales #profit #target #cinemaadvertising #activation #growth #strategy #marketingcampaigns #brandcampaigns #launch #travel #screens #digitalmarketing #newmedia

💡 HAVAS VILLAGE MOMENTS 💡     Over the last few weeks, we have been shouting out some of our agency's top displays of innovation and creativity!     Today in our Village Moments campaign we hear from Middle East Managing Director Fabio Silveira, as he describes his region's biggest innovation in 2024 so far.    “Earlier this year we onboarded all Jumeirah brands social media and content creation scope. The account covers 14 markets and 54 brands across multiple platforms and require streamlined operations and a business model that allows for the creation of 1500 pieces of content per month – and that’s on top of all the other social media accounts of Havas Middle East, which include adidas, Levi’s, Virgin Mobile, MG Motors, and others. The innovation was to leverage the moment of setting up a new structure and operational model - focused on tech driven efficiency, consistent quality and agility – to set up a new ‘product’, that allows Havas Middle East to support brands with similar requirements.” Fabio Silveira, Managing Director, Havas Middle East    #OneHavas #MeaningfulWork #HavasProud 

The Singapore Association of Advertising & Marketing Singapore (AAMS) AdMarCom Festival 2024 with be held January 18th. In the lead up to the festival they are spotlighting some of the ‘Braves’ who have made a significant impact in the Singapore AdMarCom space. Here is my insights in this exclusive interview. Who are you? – What holds dear to you? Can you share a defining moment or experience in your career that has shaped who you are today? Currently, I’m the Creative Chairman of BBDO Singapore. I love to fish, so when I am on leave and if I go fishing, this will be the reply from my out- of-office reply. ‘Guan Fishing’ While studying in Los Angeles, I joined the inaugural Los Angeles Creative Competition in 1990. As a Singaporean, I initially found the competitive and individualistic culture of the American institution challenging. The awards ceremony was a defining moment. Amidst a sea of accolades from my peers, I didn’t hear my name until the show was almost over when my name was announced for the Best of Show, an honor accompanied by a cheap plastic trophy (which, to this day, I hold dearly) and US$1,000/-. You seem to be heavily involved in the creative scene. What is your ultimate goal for the industry or for yourself? Did you know Patrick Low and I were the first to start the Crowbar Awards in 2001? In 2003, I was the Chairperson for the Creative Circle Awards. I involved myself heavily in the creative industry to mentor, teach and grow early in my career because it motivates me to be a more nurturing Creative Leader. “If you don’t do it, someone else will” is something I believe in and practise consistently. My attitude has evolved, and I no longer try to shy away from challenges but take the bulls by the horns and face them head-on. After working in this industry for almost three decades, it has taught me to be resilient. There were tough moments when I could have given up and taken another less stressful job, but where is the fun in that? Creativity is important, but you need to have the tenacity and motivation to excel to succeed. BBDO Worldwide BBDO Asia BBDO Singapore #creativity #gongshow #bbdo

The Internationalist's Marketing Makes a World of Difference Awards recognize Havas Play 🇫🇷 and Havas Media Network Australia for five winning campaigns! Rather than ranking each case study as gold, silver, or bronze, the limited number of winners are simply shining examples of inspirational, authentic, and well-aligned purposeful marketing programs that drive growth and indeed make a world of difference. Read the full list of winners here: https://lnkd.in/eTw3KptS #HavasProud #MeaningfulMedia

Continuing my #MarketingMusingsWithTrisha series, let's delve into the recent magic of the Cannes Lions International Festival of Creativity 2024. Though I haven’t yet walked the vibrant streets of Cannes myself, the stories and insights emerging from this year’s festival are inspiring and transformative for any marketer. Cannes Lions is often described as the epicenter for the world's best creativity. This year, it proved its worth yet again by showcasing groundbreaking campaigns and innovative solutions that push the boundaries of what's possible in marketing. As Phil Duncan, Global Design Officer at Procter & Gamble, put it, "Cannes Lions is the epicenter for the world’s best creativity" One of the standout moments this year was the keynote by David Droga, CEO of Accenture Song. Droga emphasized the transformative power of AI in the creative process, stating, "AI is not a competitor but a collaborator, offering tools that unlock new realms of possibility and transform the creative landscape" Cannes Lions is renowned for recognizing work that doesn’t just sell but also makes a societal impact. Beyond the awards and sessions, Cannes Lions offers unparalleled networking opportunities. From beach parties to exclusive dinners, the festival is a melting pot of industry leaders, influencers, and innovators. For any marketer, attending Cannes Lions is an investment in growth and inspiration. It’s a place where you can learn from the best, see the latest trends, and get a firsthand look at the most impactful campaigns. The festival not only celebrates creativity but also challenges us to think differently, act boldly, and create work that resonates on a deeper level. If you’re looking to elevate your marketing game, make sure to mark your calendar for the next edition of Cannes Lions. #cannes #canneslions #marketing #festival #inspiration #event #branding #yearevent #grand #france #wow #awards