Helen Dunnett Consulting Ltd - I design tailored Customer Relationship Management & systems that support lasting audience relationships.
It seems like AI is every where you turn these days, literally. Certainly at every conference I’ve been to this year it’s been the hot topic. The thing that’s coming through for me though is there’s a lot of confusion about what AI means for the arts, culture, heritage, attractions sectors. For some it equates to ChatGPT and the use of Chatbots, which is Generative AI where machine learning can generate new content for us such as text, images, video etc in response to our prompts. What I find really interesting is that AI has been around in some form or other since the 1960s, Yes you read that right it’s not a typo – the 1960s! At one of the most recent conferences I attended The Annual National Conference of Visitor Attractions - VAC Satpal Chana of Visit Britain told us about 4 AI trends we should be thinking about next: ➢ natural language becomes the language of data by 2030 – that means consumers for the very first time will become the creators as a majority ➢ make you/your workforce AI ready – all of them – levels of data and AI literacy are going to be a no.1 factor for success ➢ trust becomes a new currency of information – that links in to the need for an AI Policy that sits alongside a wider Data Management Policy ➢ open source is the new Superpower – that means collaborating to create culture specific models Finally top tip - there’s an incredibly useful example AI Policy on the Arts Marketing Association Culture Hive website that you can download for free. #AI #artsandculture #innovation
