HGAFundraising’s Post

Another great clip from our podcast with Kristi Scott, where she talks about how GREAT email is at affording opportunities to brand new donors. When drafting your email: 1) Start with THANK YOU. 2) Welcome them into your organization and express HOW their donation will help you during your mission. 3) Highlight other opportunities for them to get involved! This could be becoming a recurring donor, or becoming a volunteer at one of your events. Something that allows these new passionate donors to take action while the iron is hot! But, this is just one idea. What's welcome email format works best for you? Comment below! #nonprofitmarketing #emailmarketing #nonprofitfundraising #nonprofithelp

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