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*What can we infer from the Compound Annual Growth Rate (CAGR) of low- and no-alcohol beverages in the U.S. from 2018 to 2022, by product category?* From this data, we can infer a few key points: - There is a strong and growing interest in low- and no-alcohol beverages across various categories, with RTD beverages experiencing the most significant growth. This could indicate a shift in consumer preferences towards more health-conscious or lifestyle-oriented drinking choices. - The relatively high growth rate for wine suggests that there is also a significant interest in low- and no-alcohol options in traditional beverage categories, potentially reflecting changes in consumer tastes or a desire for variety. - While all categories show positive growth, the lower CAGR for beer and spirits compared to RTD and wine may suggest that these markets are either more mature or facing more significant challenges in appealing to consumers seeking low- and no-alcohol options. Overall, the data suggests a dynamic and growing market for low- and no-alcohol beverages in the U.S., with varying degrees of growth across different categories, likely reflecting broader trends in consumer behavior and preferences. #dataanalysis #data #spiritsbusiness #rtd #marketdata #market #trends __ Reference: United States; The Spirits Business; 2018 to 2022

There has been a significant surge in the demand for functional beverages, with impressive growth figures reported in recent years. According to NielsenIQ, the functional beverages sector witnessed a remarkable 54% increase to $9.2 billion from March 2020 to March 2024, surpassing the overall non-alcoholic category growth of 43%. It's worth noting that all these functional brands are also categorized in the non-alcoholic sector. The emphasis here is that functionality is not merely an attribute, especially when the structure function crushes any "snake oil" pitch. Apologies, but there is a limited number of consumers actively seeking functionality when browsing the beverage cooler. People are primarily thirsty, not necessarily looking to "dream" or get "beautiful" through their beverages.

The Growth of Non-Alcoholic Beverages - https://lnkd.in/eAgwcMUp global beverage industry is experiencing a seismic shift, with non-alcoholic beverages emerging as a dominant force. Once overshadowed by alcoholic drinks and sugary sodas, the non-alcoholic sector is now leading market growth, driven by changing consumer preferences, health trends, and innovative product offerings. This trend reflects a broader movement#alcohol-free drinks #Beverage Industry #Consumer Preferences #functional beverages #health trends #industry trends #innovation #market growth #Non-Alcoholic Beverages #plant-based drinks #soft drinks #Sustainable Packaging

Beverage #alcohol consumers are looking for variety and Gen Z consumers aged 21+ are driving #innovation in flavor, format, and packaging. 🍸 Ready-to-drink (#RTDs) cocktail and hard seltzer sales are softening, but these convenient products hold broad appeal among age and household income cohorts. 🍺 Beer sales remain strong in the convenience channel. 🥤 Soft drink brands crossing into beverage alcohol are trending, especially with younger adult consumers. 🍒 Gen Z preferences in non-alcoholic beverages, such as energy, fruit flavors, and added benefits, can inspire innovation in beverage alcohol. Download our new report for a deep dive into the robust beverage alcohol market: https://lnkd.in/dMQwZZJw #foodandbeverage #cpg #cpginsights

How are purchasing habits changing in the hot and soft drinks markets? 📊🥤 Our consumer insights feature in Beverage Industry Magazine's recent article. 🌎 Discover the interconnection between rising prices, consumer behavior, indulgence, and more in the beverage categories. To read more, please click here: https://ow.ly/TF4O50SWS1f #ConsumerInsights #MarketResearch #Beverages #FMCG #DrinksInsights

Consumption of no- and low-alcohol beverages is expected to grow by over 31% in 2024. Are you positioned to take advantage of this shift? Cultural Listening identified several key opportunities for businesses looking to capitalize on the trend: 🔥 Non-alcoholic spirits 🔥 THC-infused beverages 🔥 Sober bars #trends #culture #predictiveanalytics

Top 10 Trends serve as an indispensable roadmap to future market opportunities, encompassing every aspect of the food and beverage industry. The trends are based on wide-ranging global consumer surveys, our network of in-country researchers, and tracking of new product launches, and can therefore manifest differently across market categories. This blog will cover how the top trends for 2024 are featuring in the bakery market, and what other factors might impact these category trends.  Here we will look at five trends that most influence the bakery category: “Ingredients: Taking the Spotlight,” “Prioritizing Prevention,” “Indulging in Health,” “Nurturing Nature,” and “Local Goes Global.” 

Staying informed about global beverage trends helps brands understand shifting consumer preferences and maintain relevance in the market. Today, many consumers prioritize health and wellness when choosing beverages, with an interest in options that feature low-sugar or natural ingredients. Keeping pace with these shifts can attract a broader consumer base. Learn how RC No Sugar aligns with these trends: https://hubs.ly/Q02Y26sr0 #RCCola #RCNoSugar #SugarFreeBeverage #MarketExpansion #HealthyBeverage #BeverageIndustry #ConsumerTrends #GlobalBeverage

🚀 Exciting developments in the Nitro Infused Beverages Market! 🌟 As consumer preferences shift towards innovative and premium experiences, the nitro beverage segment is witnessing remarkable growth. Our latest article dives deep into the trends, growth drivers, and evolving consumer behaviors that are shaping this dynamic market. 🔍 Key Highlights: ·        Understanding the unique appeal of nitro coffee and cold brew ·        How health consciousness is influencing beverage choices ·        Challenges facing smaller producers in this burgeoning market Whether you're a beverage industry professional or just curious about the latest trends, this article offers valuable insights! Read the full article at: https://lnkd.in/gsipk4gR #NitroBeverages #MarketTrends #BeverageInnovation #NitroCoffee #ColdBrew #ConsumerPreferences #FoodAndDrink 

Is the beverage alcohol industry on the verge of a flavor revolution? You are puzzled about whether innovation truly adds value in the beverage alcohol industry. You think the pandemic slowed down innovation because trends seemed to stall during that time. However, market growth tells a different story. Flavored alcoholic beverages are predicted to hit $54.32 billion by 2033, with a 16% CAGR. Consumer demand for health-focused drinks fuels this growth. With 39% of beverage sales promoting health benefits, innovation aligns with wellness trends. Younger generations, like Gen Z, drive changes in flavors and packaging. Ready-to-Drink cocktails are growing at 28% in sales. The role of technology in this evolution is crucial. Advanced flavor science enhances taste profiles and boosts appeal. Innovation remains key for value. It continues to thrive thanks to shifting consumer preferences and technological advancements #Innovation #BeverageIndustry #AlcoholTrends #MarketGrowth #FlavoredBeverages #HealthAndWellness #RTD #ConsumerDemand #GenZ #TechnologyInBeverage #FlavorScience #CAGR #DrinkTrends #customerlab