IDitAll’s Post

Fancy a cup of tea? There are many ways to use promotional merchandise, whether that be to help drive traffic to your website or a physical location, incorporating merchandise into staff training or onboarding, strengthen brand loyalty, promoting your business or using merchandise at events or trade shows. All of these and many more are great ways of using promotional merchandise as part of your wider sales & marketing strategy. One great way of using promotional merchandise is around helping you get customers. GetBranding recently worked with a service-based business who ordered 2500 branded tea bags and put these into letters that they posted out to their prospects telling them all about their services and made reference to the tea bag saying “lets have a cup of tea and i'll tell you how I can help your business grow”. Their response rate shot up, so much so that they are ready to place a reorder! If you are looking for branded merchandise, please feel free to reach out to Malcolm G. on malcolm@getbranding.co.uk or if you would like a cup on us comment Tea below and we will send you some 258 Group tea bags out to give them a try.

Imagine walking into a coffee shop that perfectly reflects YOUR personality and style... That's what your personal brand should be like!❤️ Just like a consistent cup of coffee that has a consistent flavour and quality, your personal brand should be a consistent representation of YOU - your values, expertise, and personality. Think about it🤔: Your values are the foundation of your brand, like the coffee beans that flavor your favorite brew. Your expertise is the unique blend of skills that sets you apart, like the perfect roast.💯 Your personality is the atmosphere that makes your brand welcoming and authentic, like the cozy vibe of your favorite coffee shop.👌 Take a moment to reflect and build your brand with intention!✨✨ Share your personal brand's unique "flavor" in the comments below!👇 Unlock your awesomeness and share it with the world 🌍 What makes your brand stand out?🔥🔥 #PersonalBranding #CoffeeShopVibes #BeYou #ConsistencyIsKey #BuildYourBrand #SelfExpression #PersonalGrowth #Empowerment #CareerGrowth #AuthenticityMatters #TuesdayTip

Looking to add a viral, trending product to your store lineup? Our 40oz Tumblers feature iconic character designs from fan-favourite franchises, including Princess Peach, The Joker, Harry Potter, and more, offering your customers a collectible item they’ll use every day. Here’s what makes these tumblers a must-stock item for retailers: ✅ High-Quality Materials: Made from durable stainless steel with double-walled insulation, these tumblers keep drinks hot or cold for hours. ✅ Stylish and Practical: Each tumbler comes with a straw for easy sipping, making them perfect for on-the-go use—whether at work, school, or the gym. ✅ Character-Driven Designs: From the playful charm of Hello Kitty to the mischievous attitude of Deadpool, these tumblers let fans express their passions while staying hydrated. ✅ Broad Market Appeal: These tumblers are ideal for impulse buys, gifts, and themed displays, attracting fans of all ages. ✅ Viral Trend: These tumblers are already generating buzz and becoming a trending item on social media, so don’t miss the chance to stock this item in your store. 📈 Retailers, this is your opportunity to bring a trending, highly collectible item to your customers. Ready to explore the full collection? Check out our latest blog for all the details and stock up today: https://lnkd.in/ezMe6-Bh #RetailTrends #NewArrivals #B2BMarketing #FanMerchandise #TrendingProducts #StoreDisplays #GiftIdeas #Drinkware #PopCultureProducts #RetailSuccess

The Power of Brand Image in Coffee Shop Success What sets a thriving coffee shop chain apart from one that struggles to fill seats? While many factors contribute, one of the most critical is brand image. A strong brand image creates a lasting impression that goes beyond the coffee itself. It’s about the entire experience—consistent quality, a welcoming atmosphere, memorable customer service, and values that resonate with the community. Successful coffee shop chains are those that build trust and loyalty by delivering on their promises, whether it’s through innovative beverages, thoughtfully designed spaces, or sustainability initiatives. On the other hand, chains that fail to define or maintain their brand identity often struggle. Inconsistencies in quality, lack of connection with customers, or neglecting market trends can dilute a brand’s value, making it harder to compete in an increasingly crowded market. A well-crafted brand isn’t just a logo or a tagline; it’s a living story that speaks to people, builds relationships, and keeps them coming back. When customers feel a connection, a coffee shop becomes more than just a place to grab a drink—it becomes part of their daily lives. Investing in a clear, authentic, and consistent brand image isn’t just a choice; it’s a necessity for long-term success in today’s coffee industry. #BrandImage #CoffeeIndustry #CustomerExperience #BusinessGrowth #CoffeeCulture

LOL! Don’t rip off Starbucks, Ollie, or Cuisinart with your email (maybe if you’re in North Korea or something it’s okay). You’ll get: 1/ A brand that lacks authenticity - you do you, let them do their thing 2/ Customers who buy your cheapest products, not the products that help you grow 3/ Burned out trying to keep up with their frequency of emails Focus on your customer and even if you’re in the same niche as a heavyweight, your customer’s needs are different. Definitely look at the faster growing companies Check out how they: Write their subject lines Show their products Display the outcome their products deliver Do their CTAs You want to copy what’s working, but keep in mind what they did to get to their size is not what they are doing at their current size. Focus on your customer’s purchase decision; that is almost always the right answer. PS Yes, that's a real brand in Russia and that's an image from their homepage

Product- what you have that solves a problem for customers/clients. Brand- the way those customers/client feel upon engaging the product. Advertise/Market your brand; not just your product. Why? Two reasons: 1) Your product will get lost in a sea of similar ones. However, you can create a unique experience around a common product. 2) People will always be more inclined to purchase what “feels” good to do so, even if the price is higher. Starbucks ads never talk about the coffee grounds, their proprietary process, where the coffee originates, machines they use, etc. No, their ads are purely about how you will feel. That’s why they have cars wrapped around their building. They do not have the best coffee. McDonald’s does when it’s fresh! Check out the video in the comments for an example of their 2024 ad. Apply this to your business and you will see instant results. DM me if you need help. Blessings.

A brand can have the coolest positioning, but it's worthless if it can't be translated into simple language👇🏻 - What bars are right for your brand? - How do you explain it to bartenders? - What distributors have access to those bars? - How do you explain it to them / their sales teams?

4 Reasons Your People [Ideal Buyers &/or Audience] are not choosing you: 1. You do not look & feel like the Kind of Brands they identify with & Shop From. Now, if let's say you are a Coffee Shop, this doesn't mean you copy the look and feel of the Coffee Shops that your People normally buy from. Instead of looking at the Industry, take inspiration from other brands they shop at or identify with outside the Café & Coffee Shop Culture. If Formula 1 and Car Racing is a part of who they are, perhaps you can design a special menu during the car racing season. Maybe it could be inspired by cars that won in the past or race car drivers participating in the race. 2. You don't use Language they are familiar with in your Content/Marketing. One thing Business Owners forget to do is to look at their business from the perspective of their buyers. Your People are most likely to choose you if you use words they would use to describe their situation or themselves. 3. You are not interested in what they are interested in. We have entered an age where people don't buy products because they need the product, but because the product is the embodiment of something they value and care about. Sticking with the Coffee Shop example [don't know why I am using it when I detest the scent of coffee]. People won't be going to your coffee shop because you know how to make a good cup of coffee. They'll choose you because you feel their need to live fast paced lifestyle and become someone who is unbound geographically & financially. 4. Your Brand is not interesting and weak. I'm going to be honest. 99% of Coffee Shops & Cafés look & feel the same. + The same beige, earthy and modern look. + The same product presentation & packaging. + The same kind of content. + The brand has no perspective or values that they stand for. If you stick to what is normal, safe and acceptable, your business will never become a Chosen One. #marketing #branding #worldbuilding #coffeeshops #cafe

This morning, I went to one of my favorite coffee shops. You know, the one where they know your name, your order, and everything just feels right. Except this time... the coffee tasted burnt. Turns out, the place had new owners. They changed the beans. My go-to spot just didn’t feel the same. I wasn’t even sure I wanted to come back. Crazy how something small, like changing the beans, can mess with the entire experience. It got me thinking—how many times do we make small, unnoticed changes in our business that can turn people off? When we tweak our messaging, switch up our branding, or even slightly shift the way we interact with clients, it can have a bigger impact than we realize.  Your “beans” are your brand. If your audience senses something’s off, they’ll question if they should stick around. Consistency is everything. It’s not just about looking good once—it’s about delivering that same level of value and connection every time. So, if you’re thinking about making changes, make sure they’re in line with what your audience expects. Keep the core of what makes you, YOU. Because if your “coffee” suddenly tastes burnt, your clients might not come back.

🌯 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗟𝗶𝗸𝗲 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗕𝘂𝗿𝗿𝗶𝘁𝗼 🌯 Branding and food aren't that dissimilar. Here's how: 🌶️ Choose your ingredients wisely. 🍅 Balance all the flavors. 🌟 Wrap it good & tight. 🔥 Add some heat. 𝗧𝗼 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝘃𝗲𝗻 𝘀𝗶𝗺𝗽𝗹𝗲𝗿: 🍅 A great burrito isn't all spice. 🍛 And a standout brand isn't just flash. 🔥 Adding heat melts away sales resistance. 🌶️ NEVER clutter a brand with random ingredients. P.S. Do you enjoy "a little fire" in the brands you choose? 🌽 P.P.S. Share the love it this lit your fuse ♻️