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Time for the digital marketing news this week! Big stuff. Let's dive in. 1. Google Phases Out Smart Campaigns in Favor of Performance Max 2. Google Ads API Introduces Conversion Adjustment Uploads 3. Instagram Expands Carousels to 20 Frames 4. Meta Removes Detailed Targeting Exclusions 5. Google Rolls Out Structured Data Files & QA Format in Display & Video 360 6. YouTube Merging Shorts and Long-Form Videos into a Single Feed 7. TikTok Partners with Amazon to Facilitate In-App Purchases 8. Survey Reveals Consumers Want Transparency and Personalized Experiences from Brands What jumped out at you? Comment below! #marketing #digitalmarketing

Facebook ads in 2024 is a Playbook with about 4 plays. Here is Play 1: - 1 campaign where you test creatives - Launch new creative tests weekly - 1 Advantage+ campaign where all winning creatives go - Broad targeting everywhere Play 1 is the play to call ~50% of the time. It is the "run up the middle" of Facebook Advertising. This is based on more ad accounts than your guru, your agency, or your buddy "Derek" have seen in their combined lifetimes. (We have access to 11,000+ brands at Triple Whale). The game is: - Making the right cut, keep, and scale decisions - Making banger ads Want to know the other plays? I'm sharing it on a webinar I'm doing tomorrow. I'll also be busting or confirming the most common myths in ecommerce marketing right now. Grab your spot here: https://lnkd.in/g-MEM54y

Are you looking to take your business to the next level? Consider advertising on Facebook! With over 3 billion users, Facebook offers access to one of the largest audiences in the world. But that's not all! Here are some of the benefits of advertising on Facebook: - Micro-target your exact audiences - It has the highest retail ROAS(Return on ad spend) for any social platform. - Better ad types for your business needs - They can be affordable and low cost (you set your own budget) - Facebook ads can give results very fast - Facebook offers ads for your specific business goals - Access to powerful, in-depth data - A/B ad testing for performance growth - Pay-per-click ads through Facebook are easy to set up - Filter ads to block audiences you don't want - Ad forecasting and performance estimates - Facebook ads remarketing Take advantage of these benefits and see how Facebook advertising can help your business grow. #innovation #digitalmarketing #marketing #business #socialmedia #facebookads #facebook #adsmanager

Hello, Everyone 📢 I’m MD Al Amin Jhony, a highly experienced Facebook Marketing and Ads Campaign Specialist, passionate about driving business growth in today’s competitive digital world. With a deep understanding of Facebook’s advertising ecosystem, I create data-driven, results-focused ad campaigns that maximize visibility and engagement for your brand. 📈💡 💬 Facebook Ads Campaign ⚙️ Ads Setup & Management 📊 High Conversion Ads 🔍 Audience Research 🎯 Pixel Setup 📱 iOS 14.5+ Update 🚀 Boost Sales & Leads 🔊Let’s take your business to the next level #FacebookMarketing #AdsCampaign #DigitalMarketing #BusinessGrowth #HighConv

📉 Experiencing a Drop in Facebook Ad Sales? Here's What You Can Do! 🚀 If you've ever run a successful Facebook ad campaign, you might have noticed sales starting strong but tapering off after a few days. This is a common challenge, but there are effective strategies to address it! Here’s why your Facebook ad sales might drop and what you can do to keep them growing: 🔥 Ad Fatigue: Your audience might be seeing the same ad too often. Solution? Rotate your creatives regularly. Keep things fresh with new visuals and copy. 🎯 Audience Saturation: Targeting the same group repeatedly can reduce impact. Consider expanding your audience or creating lookalike audiences to reach new potential customers. 💡 Relevance Score Drop: As engagement declines, so does your ad’s visibility. Engage your audience with A/B testing and optimize based on performance. ⚔️ Increased Competition: In a competitive market, bidding costs rise. Keep an eye on bidding strategies to stay ahead and get the best ROI. 💼 What Works?: Experimentation is key! Refresh your campaign, monitor performance, and always optimize. Keep testing, learning, and evolving! 💪 Success in social media advertising is all about staying agile. #FacebookAds #DigitalMarketing #SocialMediaStrategy #AdOptimization #GrowthHacking #MarketingTips #AdFatigue #AudienceTargeting

Google has recently introduced significant updates to its Performance Max campaigns, but what does this mean for you? Key updates include: ✔️Campaign-level negative keywords: This allows for significant refinement in targeting by excluding irrelevant traffic and enables more efficient budget allocation. ✔️Impression share reports: A significant update that helps advertisers evaluate how often their ads appear relative to the competition. ✔️Target pacing insights: An update that will give a real-time view of whether the campaign is on track to achieve the TROAS or TCPA. 🔗Check the link in the comments for Jessica Linder's full insights.

🚨 4 Game-Changing Meta Ads Updates You Need to Know 🚨 From Google Analytics integration to Reels optimization and new ways to drive traffic directly to your Facebook Page, Meta is shaking things up for advertisers. Here’s a sneak peek: 📊 Google Analytics now plays nice with Meta Ads—improve targeting and attribution accuracy like never before. 🎞️ Instagram Reels ads are now optimized for video views—hello, engagement boost! 👍 New traffic campaigns send users straight to your Facebook Page—perfect for growing your audience. ❌ But... poll ads are no more. Curious about how these updates can reshape your ad strategy? Read the full breakdown here and stay ahead of the curve 👇 https://lnkd.in/g2vQyGBT Bram Van der Hallen announced these changes on his LinkedIn profile. #MetaAds #DigitalMarketing #SocialMediaAdvertising #AdUpdates #Growth #advertising #pollads #googleanalytics #strategy #reels

Check how Google Ads works ✔️ Marketers use a lot of abbreviations. Learn the basics! Don't stress about #GoogleAds being complicated. Instead, focus on the key metrics that will help you grasp what's effective and what's not. Leave all the complexities to us! Impression Share Understanding Market Potential Impression Share is the percentage of times your ads were shown out of the total eligible impressions in the market. It indicates the potential reach of your ads. We use this metric to measure market competition and campaign settings, adjusting bids and targeting to capture a larger share of available impressions. #GooglePartner #KPIs #AdsTech

Can't tell you how many times we're asked this question... Google Ads vs. Meta (Facebook) Ads. 🤔 Here's my take: Google Ads are phenomenal for directly acquiring new clients. It's all about intent – people are actively searching for your products or services, making it easier to capture hot leads. 🔥 Meta Ads, on the other hand, shine when it comes to building awareness and engaging with your potential audience. While it might take a bit longer to convert, a solid strategy here can eventually lead to acquiring new clients. But honestly, the "proper" answer is a combination of both. Each platform has unique strengths, and using them together is a winning strategy. Capture immediate leads with Google, and nurture and convert the not-so-hot or cold leads with Meta. 🚀 Dive deeper into this topic with our latest blog post where we explore the intricacies of both platforms and help you make an informed decision on where your ads should live! 📈💡 #DigitalMarketing #GoogleAds #FacebookAds #AdvertisingStrategy #ROI #MarketingTips

Torn between #GoogleAds and #MetaAds for your next big marketing campaign? With Google Ads, tap into the power of intent. Users actively search for what they want, making a #shoppingcampaign super effective! Plus, #googleai takes targeting to another level with smart bidding and optimizations. And don't forget about #googleperformancemax – it’s a game-changer for reaching goals across all Google platforms. On the flip side, Meta Ads – encompassing both #facebookads & #instagramads – are all about those deep connections. Imagine your brand thriving in a space where users engage, share, and react! Perfect for a creative and compelling #leadcampaign that resonates on a personal level. So, what's it gonna be? The search-driven might of Google Ads or the community-rich engagement of Meta Ads? Weigh your campaign goals carefully because whether it's broad reach or intimate interaction, your choice could skyrocket your results. #digitalmarketing #advertisingstrategies #onlinemarketingtips