Anteriad’s Post

🚀 The Future of Digital Advertising: Google's Topics API As third-party cookies phase out, Google's Topics API is emerging as a game-changer in digital advertising. Here's why it matters: 🔒 Enhanced Privacy: Protects user data while enabling personalized ads 🎯 Improved Targeting: Uses interest-based categories for better ad relevance 🔍 Versatile Applications: From content recommendations to market research But challenges remain: ⚠️ Limited adoption (Chrome-only for now) 📉 Potential impact on publisher revenues Are you ready for this shift in adtech? How do you see Topics API shaping the future of digital marketing? #DigitalAdvertising #AdTech #UserPrivacy #GoogleTopicsAPI Want to learn more? Check out my latest article: https://lnkd.in/gZ8-PXcm

🚨 Breaking News for Digital Marketers: Google is reversing its decision on third-party cookies! Google’s plan to ban out third-party cookies shook the digital marketing world. These little data trackers are key for targeting and personalisation in advertising. But after listening to feedback from regulators, advertisers, and others, they’ve decided not to ban third-party cookies completely. Chrome will introduce a feature that allows users to control their data preferences, giving them more transparency and control. What does this mean for marketers moving forward? 🤔 #ThreeSixtyDigital #DigitalMarketing #GoogleUpdate

Facebook ads in 2024 is a Playbook with about 4 plays. Here is Play 1: - 1 campaign where you test creatives - Launch new creative tests weekly - 1 Advantage+ campaign where all winning creatives go - Broad targeting everywhere Play 1 is the play to call ~50% of the time. It is the "run up the middle" of Facebook Advertising. This is based on more ad accounts than your guru, your agency, or your buddy "Derek" have seen in their combined lifetimes. (We have access to 11,000+ brands at Triple Whale). The game is: - Making the right cut, keep, and scale decisions - Making banger ads Want to know the other plays? I'm sharing it on a webinar I'm doing tomorrow. I'll also be busting or confirming the most common myths in ecommerce marketing right now. Grab your spot here: https://lnkd.in/g-MEM54y

There's a reason Google Ads holds over 50% of the global online advertising market share: they've earned it. 🚀Google Ads have the highest reach with tremendous targeting capabilities. ⚗ They continually evolve, making innovative ad formats and features available to advertisers. 🎟️ The barrier to entry is relatively low for small businesses that would otherwise not compete with larger players. 📊 Detailed data informs better business and promotion decisions. With the right strategy, your campaigns can earn as much as 800% ROI. Chat with us to find out more. #googleads #google #digitaladvertising #strategy

✌Google is getting rid of Smart Campaigns! What does this mean for advertisers? Performance Max is taking over. 💪 Find out what this means for the future of digital advertising and catch up on the rest of this week's digital marketing news. 📰 Read our blog here: https://lnkd.in/gBkSGdw Check out our YouTube channel for more news updates: https://lnkd.in/gdjjZ2Tn #digitalmarketing #marketingnews

Time for the digital marketing news this week! Big stuff. Let's dive in. 1. Google Phases Out Smart Campaigns in Favor of Performance Max 2. Google Ads API Introduces Conversion Adjustment Uploads 3. Instagram Expands Carousels to 20 Frames 4. Meta Removes Detailed Targeting Exclusions 5. Google Rolls Out Structured Data Files & QA Format in Display & Video 360 6. YouTube Merging Shorts and Long-Form Videos into a Single Feed 7. TikTok Partners with Amazon to Facilitate In-App Purchases 8. Survey Reveals Consumers Want Transparency and Personalized Experiences from Brands What jumped out at you? Comment below! #marketing #digitalmarketing

Are your Google Ads falling short? 🤔 You might be making one of the seven common mistakes covered in today's featured article. From broad targeting to simple settings misconfigurations, even minor errors can waste your budget and lose leads 💸. Want to fix your campaigns and boost results? Check out today's featured article to learn more. https://lnkd.in/erVkdZT #GoogleAds #GoogleAdsMistakes #GoogleAdsTips #MainstreetROI

Huge news for performance marketers. Google taking proactive steps to maintain user privacy by giving the user more control of cookie options. Websites will continue to ask you what type of cookie tracking you allow with pop ups. I believe this will push Google and other search engines to innovate more on advanced targeting algorithms using different data signals which in turn enables more personalized ads to your browsing behavior. https://lnkd.in/dx5SKbSD

My Formula for Consistent Google Ads Results I spend 1-2 hours setting up a new campaign, but I put in the real effort before it even goes live. That means deep research, getting the targeting right, and making sure the ad’s just right. When it launches, it’s already built to perform. After that? Just smart tweaks when needed. This month alone, the campaigns brought in 1.36M in conversion value with 216K in ad spend—and that’s pretty much a regular month. 💡 One solid setup beats a hundred random tweaks. That’s how Google Ads should work. #GoogleAdsResults #DigitalMarketing #AdStrategy #PPCSuccess #BusinessGrowth #MarketingTips #ROI #EcommerceMarketing

Google has reversed its plan to deprecate third-party cookies in Chrome, and digital marketers everywhere are reacting. 🍪 If you're thrilled about leveraging data for better targeting, efficiency, and results, this update is for you! Discover what this means for consumers, marketers, and advertisers, and how to navigate the future of data privacy and advertising. Learn more about the impacts and strategies to stay ahead in our latest blog by Maria Harrison, President of Bullseye Strategy. Read now: https://bit.ly/3YpY4pn #MarketingNews #GoogleUpdate #DigitalMarketing #Cookies #Advertising #Google #MarketingStrategy #DataPrivacy