John Lincoln’s Post

CEO @ Ignite Visibility - On a mission to help others through digital marketing and use profits to reinvest in client success, employee success and the community.

4mo

Time for the digital marketing news this week! Big stuff. Let's dive in. 1. Google Phases Out Smart Campaigns in Favor of Performance Max 2. Google Ads API Introduces Conversion Adjustment Uploads 3. Instagram Expands Carousels to 20 Frames 4. Meta Removes Detailed Targeting Exclusions 5. Google Rolls Out Structured Data Files & QA Format in Display & Video 360 6. YouTube Merging Shorts and Long-Form Videos into a Single Feed 7. TikTok Partners with Amazon to Facilitate In-App Purchases 8. Survey Reveals Consumers Want Transparency and Personalized Experiences from Brands What jumped out at you? Comment below! #marketing #digitalmarketing

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Hi everybody, time for the digital marketing news this week. Really enlightening stuff this week. I think it will help all of us in the future of our digital marketing. Let's dive into it. So the first item this week is say goodbye to smart campaigns. If you're not familiar with smart campaigns, they're actually were a pretty effective way to run ads inside of Google Ads. Those are going away and they're being upgraded to performance Max. So you will see that change. By the way, if you're not doing performance Max, you should be. If you were doing smart campaigns, you will be doing it now anyways because. People making you go that direction, but performance Max includes search includes display YouTube discover, and if you have the right signals go into performance Max. It actually performs pretty well. But the new story is smart campaigns are turning into Performance Max. Next item this week is Google Ads API has a new feature and it's called conversion adjustment uploads and I really like it. Essentially it allows advertisers to adjust the value of. There are conversions and this can be useful for post conversion events like returns or refunds. So if you had conversions that took place and they weren't high value, you can adjust the value by doing an upload and letting them know this post conversion and this accurate conversion data. It's essential for advertisers to track and optimize their ad spend. Along those same lines, I have a quick story. We do Innovation Friday pretty much. Every Friday here at Ignite Visibility and we try to showcase things that go really well on occasion and we'll do what are the best results, what are we really seeing that's working. It's great. The whole company loves it because we get to learn together. And along those lines of this story, which is the conversion adjustment uploads, we saw that value based bidding played a significant role in improving the conversions and the amount of conversions and the revenue in a recent paid media campaign. So I just want to explain that a little bit. If you're not familiar with value based bidding, it's attributing a value to different types of conversions. I mean, let's be honest, say you're optimizing towards 10 different conversions. Some are worth so much more than others, so. Definitely keep those things in mind as you're working through your paid media. Where's the real value coming from and are you optimizing towards that with these campaigns that are more optimizing towards AI and machine learning type of optimizations? Next item This week, Instagram has expanded the maximum number of frames allowed in carousels from 10 to 20. So now you won't be able to do this 10 times. You'll be able to do it 20 times. Next item. This week's meta has removed detail targeting exclusions from ad campaigns. O before you could exclude detailed targeting. So specific types of detailed targeting for demographics, interests, or behaviors. You could exclude that so that you could hopefully have a more effective campaign. They are removing that now and you won't be able to do it anymore. Wonder why? Next item this week. Pay attention advertisers, because Google has introduced new features to display and Video 360. So they are these two things. The first one is structured data files. It allows for easier management and organization of large scale campaigns and QA format, validating the quality of ad content before it goes live, reducing errors and ensuring better performance. So these new tools, they're going to improve the organization and quality of your ads. So that's pretty cool. Next story this week is another interesting one along the social media lines. YouTube is merging shorts and long form videos into a single feed. So you won't have to go to different feeds to see shorts or long form videos. Next item this week, Tiktok has a new partnership with Amazon where you can click directly on a Tiktok ad and you can buy from Amazon. And then the last item this week if you are prioritizing transparency, personalized experiences and high quality customer service. Then you're doing something right because a recent survey shows customers are looking for brands that support these values, especially in A2 areas, sustainability and social responsibility. So brands should be transparent, they should be trustworthy, they should be true, and consumers will like you more. You have to pass those tests. That's it for the digital marketing news this week. Give me a like, give me a comment. I always appreciate it and I'll see you next week. Goodbye.

Make Media Buying Fun Again: CTV + Linear TV + Out Of Home + Digital Out Of Home + Streaming Audio + Broadcast Audio + Print + Direct Mail

4mo

My favorite LI posts!

Njideka Chukwuneke

Njideka Chukwuneke

🌟 Direct response Copywriter & Marketer / I help business owners & C level executives achieve an increase in sales so they can increase their revenue/ ForbesBLk Member

4mo

Instagram expanding carousel to 20 frames has to be a thing.

CEO - Agency Business

4mo

Thanks for the insightful share, John Lincoln Just sent you a message—looking forward to learning from your expertise. Take care!"

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Time for the digital marketing news this week! Big stuff. Let's dive in. 1. Google Phases Out Smart Campaigns in Favor of Performance Max 2. Google Ads API Introduces Conversion Adjustment Uploads 3. Instagram Expands Carousels to 20 Frames 4. Meta Removes Detailed Targeting Exclusions 5. Google Rolls Out Structured Data Files & QA Format in Display & Video 360 6. YouTube Merging Shorts and Long-Form Videos into a Single Feed 7. TikTok Partners with Amazon to Facilitate In-App Purchases 8. Survey Reveals Consumers Want Transparency and Personalized Experiences from Brands What jumped out at you? Comment below! #marketing #digitalmarketing

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